Go4it Capital Partners

Go4it is a sports representation and investment firm based in Sao Paulo, Brazil, founded in 2016. The company represents high-profile athletes, including Gabriel Medina, Leticia Bufoni, Neymar, and Thiago Silva, while also establishing commercial partnerships with various leagues and teams. In addition to athlete representation, Go4it organizes proprietary events and creates content focused on gaming and esports. Through its venture capital arm, Go4it Capital, the firm invests in innovative companies within the sports, digital media, and well-being sectors, leveraging its knowledge and connections in the Brazilian market to support growth and development in these industries.

Mark Lemann

Co-Founder

17 past transactions

Fazenda Futuro

Series C in 2021
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in producing and selling plant-based meat products. Its offerings include the Futuro Burger, made from a blend of pea, soy, and chickpea, as well as ground meat and vegetable meatballs. The company has established a significant market presence, with its products available in approximately 2,000 retail locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

Future Farm

Series C in 2021
Producer of plant-based food intended to satisfy meat-eaters while bypassing the animal intermediary. The company's food is created from pea, soy, chickpea protein isolate and beetroot juice using artificial intelligence to mimic the flavor, texture and color of red meat, enabling consumers to consume healthy and environmentally friendly meat with the same taste and protein content.

Greenfly

Venture Round in 2021
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports, entertainment, and brand advocacy. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, Greenfly offers a platform that automates the capture, organization, and sharing of short-form digital media. This enables organizations to enhance their social media engagement and extend their organic reach significantly. The platform is designed for various sectors, including brands, political campaigns, and social causes, allowing advocates to share authentic media that fosters emotional connections with audiences. By facilitating genuine interactions, Greenfly helps organizations leverage brand advocacy more effectively and at a lower cost compared to traditional advertising. The company has been recognized as one of California's fastest-growing organizations.

Strava

Series F in 2020
Strava, Inc. is a mobile application and online platform that connects runners and cyclists globally, allowing them to record their fitness activities, analyze performance, and engage with a vibrant community. Established in 2009 and headquartered in San Francisco, California, Strava provides features such as leaderboards, progress tracking, training plans, and real-time segments to enhance the user experience. The platform encourages social interaction among athletes, fostering competition and camaraderie while enabling users to set and achieve their fitness goals. Additionally, Strava offers apparel, devices, and accessories through its online store. The company operates across multiple platforms, including iPhone, Android, and GPS devices, and has expanded its presence with locations in Hanover, Denver, and London.

Fazenda Futuro

Series B in 2020
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in producing and selling plant-based meat products. Its offerings include the Futuro Burger, made from a blend of pea, soy, and chickpea, as well as ground meat and vegetable meatballs. The company has established a significant market presence, with its products available in approximately 2,000 retail locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry, leveraging artificial intelligence and machine learning technologies. The company's platform analyzes live sports broadcasts in real time, identifying key events to generate personalized video clips automatically. This enables sports organizations, media rights holders, and teams to engage audiences through tailored content across various digital platforms. WSC Sports offers various tools, including the WSC Video Playmaker for interactive viewing experiences, video scouting software for basketball, and systems for analyzing game performance in both football and basketball. Their services also include online video exchange solutions and performance analysis for referees. Founded in 2011 and based in Givatayim, Israel, with additional offices in Netanya and New York, WSC Sports has established partnerships with prominent organizations such as the NBA and MLS, enhancing their capability to deliver professionally edited content efficiently.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry, leveraging artificial intelligence and machine learning technologies. The company's platform analyzes live sports broadcasts in real time, identifying key events to generate personalized video clips automatically. This enables sports organizations, media rights holders, and teams to engage audiences through tailored content across various digital platforms. WSC Sports offers various tools, including the WSC Video Playmaker for interactive viewing experiences, video scouting software for basketball, and systems for analyzing game performance in both football and basketball. Their services also include online video exchange solutions and performance analysis for referees. Founded in 2011 and based in Givatayim, Israel, with additional offices in Netanya and New York, WSC Sports has established partnerships with prominent organizations such as the NBA and MLS, enhancing their capability to deliver professionally edited content efficiently.

Fazenda Futuro

Series A in 2019
Fazenda Futuro is a Brazilian food tech company founded in 2019 that specializes in producing and selling plant-based meat products. Its offerings include the Futuro Burger, made from a blend of pea, soy, and chickpea, as well as ground meat and vegetable meatballs. The company has established a significant market presence, with its products available in approximately 2,000 retail locations across Brazil, particularly in the southern and southeastern regions, as well as in major cities like Brasília and Salvador.

TAPPP

Series A in 2018
Tappp, a Singapore-based company under Swissclear Global, is transforming the consumption of premium digital content by providing prepaid access without requiring credit cards. The platform caters to a vast audience, particularly individuals without credit cards or those hesitant to use them online. Through partnerships with over 200 mobile operators and various content providers, Tappp offers a diverse selection of over 4,000 movies, TV shows, music videos, 50,000 songs, and more than 1,000 games, along with mobile airtime top-ups and direct-to-home TV recharges. With a reach that spans Southeast Asia, India, the Middle East, Europe, and North America, Tappp's real-time payment technology fosters direct relationships between merchants and agents while delivering retail analytics. The company's efforts have significantly enhanced the monetization strategies of digital content providers and telecommunications operators. Led by founder Sandy Agarwal, Tappp prioritizes security and customer trust, supported by a team with extensive experience in mobile telecoms, financial processing, and software development.

G2 Esports

Seed Round in 2017
G2 Esports is a leading esports organization founded by Carlos ‘ocelote’ Rodriguez and Jens Hilgers. The organization fields professional teams in popular games such as League of Legends, Counter-Strike: Global Offensive, Hearthstone, and Rocket League. With a focus on innovation in esports management, G2 Esports aims to elevate the competitive gaming experience for players and fans alike. The organization collaborates with various partners to create merchandise and develop engaging content, including multiplayer gaming events. G2 Esports is committed to professionalism and seeks to overcome challenges faced in tournaments and leagues, positioning itself as a prominent player in the global esports landscape.

Keemotion

Series A in 2017
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions for sports, particularly basketball. Founded in 2014 and based in Brooklyn, New York, the company offers tools designed to enhance the coaching and viewing experience. Its primary product, the Keemotion app, allows users to capture, recognize, classify, and tag significant game actions, making it accessible on mobile devices and web browsers. Additionally, Keemotion provides Keecoach, which helps coaches analyze game footage with their teams, and Keecast, a streaming tool that enables live broadcasts of games without the need for a production crew. This innovative technology allows for affordable game production, easy categorization of video content, and personalized highlights, enhancing fan engagement and social sharing of key moments in sports.

Strava

Series E in 2017
Strava, Inc. is a mobile application and online platform that connects runners and cyclists globally, allowing them to record their fitness activities, analyze performance, and engage with a vibrant community. Established in 2009 and headquartered in San Francisco, California, Strava provides features such as leaderboards, progress tracking, training plans, and real-time segments to enhance the user experience. The platform encourages social interaction among athletes, fostering competition and camaraderie while enabling users to set and achieve their fitness goals. Additionally, Strava offers apparel, devices, and accessories through its online store. The company operates across multiple platforms, including iPhone, Android, and GPS devices, and has expanded its presence with locations in Hanover, Denver, and London.

Keemotion

Venture Round in 2016
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions for sports, particularly basketball. Founded in 2014 and based in Brooklyn, New York, the company offers tools designed to enhance the coaching and viewing experience. Its primary product, the Keemotion app, allows users to capture, recognize, classify, and tag significant game actions, making it accessible on mobile devices and web browsers. Additionally, Keemotion provides Keecoach, which helps coaches analyze game footage with their teams, and Keecast, a streaming tool that enables live broadcasts of games without the need for a production crew. This innovative technology allows for affordable game production, easy categorization of video content, and personalized highlights, enhancing fan engagement and social sharing of key moments in sports.

Greenfly

Series A in 2016
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports, entertainment, and brand advocacy. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, Greenfly offers a platform that automates the capture, organization, and sharing of short-form digital media. This enables organizations to enhance their social media engagement and extend their organic reach significantly. The platform is designed for various sectors, including brands, political campaigns, and social causes, allowing advocates to share authentic media that fosters emotional connections with audiences. By facilitating genuine interactions, Greenfly helps organizations leverage brand advocacy more effectively and at a lower cost compared to traditional advertising. The company has been recognized as one of California's fastest-growing organizations.

TAPPP

Venture Round in 2016
Tappp, a Singapore-based company under Swissclear Global, is transforming the consumption of premium digital content by providing prepaid access without requiring credit cards. The platform caters to a vast audience, particularly individuals without credit cards or those hesitant to use them online. Through partnerships with over 200 mobile operators and various content providers, Tappp offers a diverse selection of over 4,000 movies, TV shows, music videos, 50,000 songs, and more than 1,000 games, along with mobile airtime top-ups and direct-to-home TV recharges. With a reach that spans Southeast Asia, India, the Middle East, Europe, and North America, Tappp's real-time payment technology fosters direct relationships between merchants and agents while delivering retail analytics. The company's efforts have significantly enhanced the monetization strategies of digital content providers and telecommunications operators. Led by founder Sandy Agarwal, Tappp prioritizes security and customer trust, supported by a team with extensive experience in mobile telecoms, financial processing, and software development.

GoFlow

Venture Round in 2016
GoFlow is a surfing application that offers users live surf reports, the ability to post photos, and a platform to connect with friends and share surfing experiences. Launched in 2012 and based in Los Angeles, the app helps users discover optimal surfing locations nearby through live recommendations from their friends and the broader GoFlow community. Users can easily report on surf conditions by tapping condition meters that detail wave quality, wind status, and crowd sizes. Additionally, the platform allows users to follow friends, favorite surfers, and save preferred surf spots, fostering a community where local experts can share their knowledge and skills.
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