VGC Partners

VGC Partners is a growth capital firm based in London, United Kingdom, founded in 2011. The firm specializes in making significant minority investments in private companies, primarily within the consumer and media sectors. VGC Partners is supported by various institutions and a select group of high net worth individuals who possess experience in developing businesses in these industries.

Phoebe Scriven

Investment Director

Parminder Basran

Founding Partner and CEO

Maria Callaway

Senior Associate

Andrew Lister

Partner and COO

Nico MacDonagh

Associate

Phoebe Scriven

Investment Director

10 past transactions

Kick Game

Venture Round in 2021
Kick Game is an emerging e-commerce and retail company specializing in the resale of exclusive, collectible, and rare sneakers and streetwear. With a focus on high-demand consumer products, Kick Game has established itself in the secondary resale market by offering brand-new, high-end sneakers and apparel. The company distinguishes itself through its sourcing capabilities, commitment to excellent customer service, and a strong emphasis on product authenticity. As it continues to grow, Kick Game caters to a global user base of passionate enthusiasts seeking trendy and hard-to-find items at competitive prices.

Percival Menswear

Series B in 2021
Percival Menswear is a contemporary fashion brand that specializes in the menswear sector. The company designs and manufactures a diverse range of clothing, including short-run outerwear, shirting, lambswool knits, fabrics, and technical outerwear. By focusing on quality and affordability, Percival Menswear aims to provide stylish options for its customers while maintaining a commitment to thoughtful design and craftsmanship.

VozLab

Seed Round in 2021
Operator of a self-serve voice experience platform intended to enable brands to create and manage their apps in real-time. The company's platform offers digital voice assistants, chatbots, mobile web and mobile apps, enabling brands to generate better CRM opportunities, customer data and product feedback.

Sproud

Venture Round in 2021
Sproud is a producer of plant-based milk alternatives made from a proprietary blend of pea protein, GMO-free oils, and syrups, fortified with essential vitamins. The products are designed to be healthier and more sustainable than traditional dairy, catering to consumers seeking dairy-free options. Sproud's offerings are free from lactose, gluten, and soy, making them suitable for a wide range of dietary preferences. The company supplies its products to major hospitality chains and has expanded its market presence to 15 regions within two years. In the UK, Sproud's plant-based milk is available through supermarkets and online retailers, including Waitrose, Ocado, and Amazon, as well as various independent shops, cafés, and restaurants. With a small team, Sproud is focused on promoting healthier choices in the dairy alternative sector.

WIT Fitness

Venture Round in 2020
WIT Fitness Ltd is a sportswear retail business based in London, United Kingdom, established in 2014. The company operates a flagship store and an online platform that specializes in offering a wide range of fitness products, including branded training footwear, apparel, accessories, and fitness equipment. WIT Fitness focuses on catering to the emerging training market, recognizing the growing trend of training as a distinct sport. With a commitment to quality and affordability, the company aims to meet the needs of fitness enthusiasts by providing them with access to essential gear and apparel that supports their training goals.

Kick Game

Venture Round in 2020
Kick Game is an emerging e-commerce and retail company specializing in the resale of exclusive, collectible, and rare sneakers and streetwear. With a focus on high-demand consumer products, Kick Game has established itself in the secondary resale market by offering brand-new, high-end sneakers and apparel. The company distinguishes itself through its sourcing capabilities, commitment to excellent customer service, and a strong emphasis on product authenticity. As it continues to grow, Kick Game caters to a global user base of passionate enthusiasts seeking trendy and hard-to-find items at competitive prices.

Sensing Feeling

Seed Round in 2019
Advanced human behaviour sensing products for business. At the core of Sensing Feeling's products is a new IoT (Internet of Things) technology, powered by computer vision and machine learning, that significantly enhances the reliability and effectiveness of measuring aggregated human behaviour of groups of people in physical spaces to enable organisations to better understand risks, improve safety and enhance customer experiences.

Looper Insights

Seed Round in 2019
Looper Insights is a data analytics platform focused on assisting film and TV content distributors and video-on-demand streaming services. The company provides actionable insights to help clients improve their e-commerce portfolios, emphasizing areas such as content parity, pricing intelligence, and merchandising effectiveness. By starting with the film and TV sector, Looper Insights enables clients to manage and optimize their video-on-demand sales across various platforms. Additionally, the company helps stores enhance the consumer journey by leveraging Visual AI tools and insights. Through its services, Looper Insights aims to provide visibility and compliance for video-on-demand titles, ultimately enabling clients to maximize their revenues.

Percival Menswear

Series A in 2018
Percival Menswear is a contemporary fashion brand that specializes in the menswear sector. The company designs and manufactures a diverse range of clothing, including short-run outerwear, shirting, lambswool knits, fabrics, and technical outerwear. By focusing on quality and affordability, Percival Menswear aims to provide stylish options for its customers while maintaining a commitment to thoughtful design and craftsmanship.
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