Willow Growth Partners

Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

Phyla Therapeutics, Inc. specializes in developing microbiome-based therapeutics aimed at treating chronic skin diseases. Founded in 2014 and headquartered in San Francisco, the company focuses on innovative approaches to healthcare by utilizing bacteriophages to selectively eliminate harmful bacteria while preserving beneficial strains within the microbiome. This subtractive method provides an alternative to traditional antibiotics, which often indiscriminately kill both good and bad bacteria. By promoting a balanced microbiome, Phyla aims to enhance skin health and address conditions like acne through its proprietary microbiome editor, a biologic product that targets acne-causing bacteria while fostering the growth of positive skin flora.

Coterie Baby, Inc. is a manufacturer and retailer of eco-friendly diapers and wipes designed to enhance the experience of parenting. Founded in 2018 and based in New York City, the company focuses on creating high-performing products that prioritize both quality and sustainability. Coterie's innovative diapers are engineered to outperform competing products across various important metrics for both babies and parents, utilizing soft, fragrance-free materials for comfort. Additionally, their oversized wipes are designed to be sufficiently wet, ensuring safety and convenience for caregivers. By emphasizing these attributes, Coterie aims to provide parents with reliable and environmentally conscious options for baby care.

Swell Commerce Corp. is a San Francisco-based company founded in 2016 that specializes in developing an e-commerce platform focused on customization and headless integration. It provides both client-side and server-side application programming interfaces, along with a customizable content management system and subscription management features. This platform allows businesses to create unique shopping experiences and accommodate complex business models. Additionally, Swell operates as a multi-channel direct marketer, offering surf apparel, equipment, and lifestyle products.

Lalo is a modern brand focused on providing essential products for babies and toddlers, designed to simplify the parenting experience. The company offers a range of thoughtfully designed items, including strollers and baby chairs, which cater to the needs of families. Lalo emphasizes an intuitive online shopping experience, delivering straightforward information about its products that are rigorously tested for safety. Each product is created with both parents and children in mind, ensuring quality and aesthetic appeal at honest prices. Lalo aims to support families through various milestones, adapting its offerings to grow alongside children and fostering convenience in their care.

Feals, Inc., established in 2018 and located in Denver, Colorado, specializes in the production of hemp-based CBD products. The company focuses on delivering cannabinoid-based health supplements designed to promote wellness and alleviate stress, anxiety, and discomfort. Utilizing Sativa-L Cannabis plants with less than 0.3 percent THC, Feals aims to provide a natural and effective solution for improving sleep quality and overall well-being. The brand emphasizes a customer-centric approach, blending modern digital commerce with a supportive human touch to enhance the user experience.

You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Ox is a company that specializes in developing a comprehensive fulfillment platform, allowing retailers to convert their stores into micro distribution centers. This innovative approach enhances supply chain management by streamlining order fulfillment processes. Founded in 2017 and based in Atlanta, Georgia, Ox aims to improve the efficiency of retail operations, enabling workers to locate and pick orders more effectively within warehouse settings. Through its technology, Ox seeks to revolutionize the way retailers manage their inventory and distribution.

Swell Commerce Corp. is a San Francisco-based company founded in 2016 that specializes in developing an e-commerce platform focused on customization and headless integration. It provides both client-side and server-side application programming interfaces, along with a customizable content management system and subscription management features. This platform allows businesses to create unique shopping experiences and accommodate complex business models. Additionally, Swell operates as a multi-channel direct marketer, offering surf apparel, equipment, and lifestyle products.

Coterie Baby, Inc. is a manufacturer and retailer of eco-friendly diapers and wipes designed to enhance the experience of parenting. Founded in 2018 and based in New York City, the company focuses on creating high-performing products that prioritize both quality and sustainability. Coterie's innovative diapers are engineered to outperform competing products across various important metrics for both babies and parents, utilizing soft, fragrance-free materials for comfort. Additionally, their oversized wipes are designed to be sufficiently wet, ensuring safety and convenience for caregivers. By emphasizing these attributes, Coterie aims to provide parents with reliable and environmentally conscious options for baby care.

Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.

Goodfair, Inc. is an online marketplace based in Houston, Texas, that specializes in the sale of used and thrift clothing. Founded in 2018 by Topper Luciani, the company focuses on recycling pre-loved garments such as hoodies, t-shirts, shirts, and sweatshirts. Goodfair aims to address the textile waste crisis by providing affordable, sustainable fashion options sourced from charities and landfills. The company's operations involve sorting these recycled items in large facilities before making them available to customers, promoting environmentally friendly shopping practices and accessibility to sustainable apparel.