Wayin

EngageSciences is a marketing engagement platform that specializes in collecting first-party data for brands and media companies on a large scale. Since its inception in 2011, the company has focused on empowering marketers with tools to effectively activate their audiences and foster meaningful brand connections across various channels and devices. The platform enables enterprise marketers in consumer brands to discover and curate authentic consumer content while running marketing programs across social networks and other platforms. EngageSciences currently collaborates with hundreds of brands in 76 countries, helping them leverage their best fans as effective marketers. The latest version of the platform, Release 5, continues to enhance its capabilities to meet the evolving needs of marketers.

Comenta TV is a company that adds a social layer to live Television broadcasts and events in real time. Comenta TV tools give social producers access to a mass volume of data, enabling them to find relevant tweets in real time to analyze the behavior and integrate the social audience on air with one click. TV drives viewers to express emotions through comments on the social web. According to Nielsen 60% of TV viewers use social networks while watching TV and 30% comment about the shows they are watching. But it’s difficult for TV stakeholders to keep track of real time interactions that surround TV shows and brands. Viewers are sharing comments in Twitter in several different ways (using mentions, diverse hashtags or natural language), making it challenging to follow the conversation beyond Twitter hashtags. Most of the information is lost. The technology behind Comenta.TV was developed to solve this problem.By identifying viewers interactions we can offer real time metrics and analytics for networks, producers and advertisers, to help them better understand their audience (who, where, when, what, how engaged, from which source and how willing to share a show with their friends), increase engagement with custom visualizations and open new monetization’s opportunities. Comenta TV is giving TV networks and live events producers new tools to expand their business and give advertisers new windows to reach their BEST audience: - Algorithm to index every comment being made in social networks about a live TV show - First screen or on air integrations to engage the audience and increase the social reach of the show. - Real time analytics tools for TV shows and advertisers to better know their audience, and how influencers interact LIVE with their content and brands - Social TV brand affinity analysis to help brands in media buying decisions TV networks, advertisers and production companies are paying between u$500 one shot fees, up to u$5.000 subscription fees a month for Comenta. TV technology, either to analyze their connected audience or add interactive on air enhancements into their shows or events. Comenta LLC is incorporated in the State of Delaware, US, and the development team is based in Buenos Aires. The company is currently working with several networks in Argentina.