Iconica Partners

Iconica Partners is a venture capital firm based in Palo Alto, California, focused on investments at the intersection of technology, sports, and media. Founded in 2014, the firm targets seed-stage, early-stage, and later-stage companies across sectors such as consumer products, consumer services, technology, media, gaming, and esports. Iconica Partners prides itself on partnering with exceptional entrepreneurs to build impactful companies that drive innovation and create market-changing enterprises. With 25 years of collective experience in entrepreneurship and investments, the firm leverages its deep industry knowledge and commitment to close, collaborative partnerships to gain a competitive edge in the dynamic landscape of technology-driven businesses.

Jeffrey Mallett

Managing Director and Principal

3 past transactions

Greenfly

Venture Round in 2021
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports, entertainment, and brand advocacy. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, Greenfly offers a platform that automates the capture, organization, and sharing of short-form digital media. This enables organizations to enhance their social media engagement and extend their organic reach significantly. The platform is designed for various sectors, including brands, political campaigns, and social causes, allowing advocates to share authentic media that fosters emotional connections with audiences. By facilitating genuine interactions, Greenfly helps organizations leverage brand advocacy more effectively and at a lower cost compared to traditional advertising. The company has been recognized as one of California's fastest-growing organizations.

Greenfly

Series B in 2018
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports, entertainment, and brand advocacy. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, Greenfly offers a platform that automates the capture, organization, and sharing of short-form digital media. This enables organizations to enhance their social media engagement and extend their organic reach significantly. The platform is designed for various sectors, including brands, political campaigns, and social causes, allowing advocates to share authentic media that fosters emotional connections with audiences. By facilitating genuine interactions, Greenfly helps organizations leverage brand advocacy more effectively and at a lower cost compared to traditional advertising. The company has been recognized as one of California's fastest-growing organizations.

Greenfly

Series A in 2016
Greenfly, Inc. is a digital asset management company that specializes in content collaboration and distribution for sports, entertainment, and brand advocacy. Founded in 2014 and headquartered in Santa Monica, California, with an additional office in Paris, Greenfly offers a platform that automates the capture, organization, and sharing of short-form digital media. This enables organizations to enhance their social media engagement and extend their organic reach significantly. The platform is designed for various sectors, including brands, political campaigns, and social causes, allowing advocates to share authentic media that fosters emotional connections with audiences. By facilitating genuine interactions, Greenfly helps organizations leverage brand advocacy more effectively and at a lower cost compared to traditional advertising. The company has been recognized as one of California's fastest-growing organizations.
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