PixelFish

Backyard is a Software-as-a-Service (SaaS) provider specializing in video marketing and advertising solutions aimed at connecting local businesses with their customers. The company envisions video as a central component of marketing strategies for local enterprises, harnessing its effectiveness to engage consumers through various channels, including online video, mobile searches, and social media interactions. Originally acquired by PixelFish in April 2011, Backyard was rebranded in March 2012 to focus on empowering local businesses with innovative video marketing tools.

Eyespot specializes in video editing and sharing software that can be seamlessly integrated into websites. Its platform allows users to share videos through various channels, including email, embedded links, mobile devices, and portable players. To safeguard website publishers from copyright infringement, Eyespot implements advanced content screening technologies that utilize audio, video, and text filtering. This ensures brand protection while enhancing content visibility. Additionally, Eyespot offers ad insertion and product placement technologies, delivering contextual advertisements that serve as informative rather than disruptive. This approach helps connect audiences with advertisers and content owners, creating a more engaging experience for users.