Pink Salt Ventures

Alena uses neuroscience-based games to assess the user’s behaviour and identify thinking patterns that drive key mental health disorders. Using this deeper understanding, Alena suggests the most optimal intervention and dynamically adapts to the user's changing needs. Alena was founded in 2019 in London bringing together leading figures from the world of computational neuroscience, psychiatry and user-centric innovation. You can learn more about Alena on our website: www.alena.com

Mirza is a London-based company that focuses on family planning solutions for individuals and employers. It has developed a fintech platform that offers tax-efficient employer stipends to a network of caregivers. Mirza's tools integrate family financial planning with childcare funding, helping organizations implement effective corporate policies regarding parental leave and fertility options. Additionally, the company provides modern parenting advice, assisting working professionals in achieving their financial goals while navigating the complexities of family planning.

MPowder Limited, founded in 2019 and based in London, specializes in manufacturing and selling plant-based nutritional powders designed for women experiencing different stages of menopause. The company’s e-commerce platform allows customers to purchase products directly, with a focus on addressing hormonal changes and empowering women through this life transition. The initial product, 'Peri-Boost,' targets the peri-menopausal stage, and two additional formulations are set to be released soon. MPowder has gained traction in the market, evidenced by repeat orders and its presence on prominent online beauty retailer Cult Beauty. Furthermore, MPowder fosters a community called the 'Powder Room,' where members, referred to as 'Makers,' engage in product trials, efficacy verification, and lifestyle feedback, enhancing the brand's connection with its customer base.