Starting Line

Starting Line is a venture capital firm founded in 2018 and based in Chicago, Illinois. The firm specializes in early-stage investments, targeting consumer startups that aim to democratize access to technologies, products, and experiences for a broad audience. By focusing on companies that are developing innovative solutions in the technology sector, Starting Line seeks to support entrepreneurs who are committed to making a positive impact on the lives of everyday Americans.

Ezra Galston

Founding Partner

Scott Holloway

Partner

Haley Zollo

Partner

25 past transactions

Fondue

Seed Round in 2022
Fondue operates a mobile application that transforms refunds into a strategic growth channel for e-commerce and retail businesses. By streamlining refund processing, the application replaces traditional discount codes, allowing shoppers to select incentives that best resonate with them. This approach not only enhances customer engagement but also fosters long-term loyalty. Fondue's model promotes higher average order values, improves profitability on initial purchases, and helps businesses effectively reconnect with their customers. The innovative design of the CashBack feature ensures that discounts cannot be disseminated through discount aggregation sites, further protecting the value proposition for both businesses and consumers.

RSTLSS

Seed Round in 2022
Developer of a digital fashion label designed to help users express their identities freely and fluidly. The company's platform offers the freedom and access to create and sell multiverse fashion through an engaging, gamified experience and also grows crypto-native brands and onboards traditional internet protocols into the metaverse via curated non-fungible token drops, enabling artists, brands and influencers to create and monetize wearables and merchandise in the metaverse and take ultimate control over their visual identities.

Frank Innovations

Venture Round in 2022
Frank Innovations is a developer of SAAS products designed to streamline used car acquisition for independent car dealers. The company was founded in 2020 and is headquartered in King of Prussia, Pennsylvania.

Protégé

Seed Round in 2022
Protege offers access to a community of experts to help anyone be heard and get discovered through their talent. Protege's mission is to democratize access to opportunity by allowing anyone to submit their talent to the best experts in the world for feedback and the chance to become their protégé.

Ryze

Seed Round in 2022
Ryze Financial Inc. is a cryptocurrency investment platform that specializes in helping users accumulate and utilize Bitcoin. Founded in 2019 and based in Johns Creek, Georgia, the company develops real-time market data software that identifies investment trends and constructs personalized portfolios. Ryze offers tools for automated investment and portfolio diversification while providing an interactive dashboard for live portfolio tracking. Its technology simplifies the investment process by analyzing market data and tailoring investment decisions to match individual risk profiles, enabling customers to effectively grow and protect their wealth.

soona

Series B in 2022
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

Path

Series A in 2021
Stacked develops an automated cryptocurrency investment platform. It enables everyone to invest in crypto indices, access trading bots, and automate portfolio management. The company was founded in 2019 and is headquartered in Chicago, Illinois.

Umamicart

Seed Round in 2021
Operator of an online grocery store intended to deliver Asian products and ingredients. The company's store specializes in the retailing of Asian vegetables, fresh fruits, cuts of meat, pantry staples, rice, noodles, and more, enabling consumers to get a well-curated selection of Asian groceries, delivered to their door.

Pikup

Seed Round in 2021
Pikup, developed by Runerra Technologies Inc., operates an online platform that facilitates commerce through a hyperlocal, peer-to-peer marketplace. Incorporated in 2018 and based in Minnetonka, Minnesota, the platform leverages community traffic to connect neighbors who are already traveling within a neighborhood with shoppers in need of specific items. By matching these individuals, Pikup enhances convenience for consumers while also providing merchants with valuable data from each transaction once an order is completed. This innovative approach not only enables shoppers to obtain necessary items efficiently but also fosters community interaction and offers merchants an opportunity to engage with their local market more effectively.

Attain

Series A in 2021
Klover leverages important assets and data to level the financial playing field. Founded by a team of data and ad-tech veterans with several high growth businesses and exits under their belts, Klover a venture-backed startup is poised for success. Klover was founded in 2019 in Illinois.

Spot

Seed Round in 2021
Developer of a virtual meeting platform designed to help professionals find a suitable balance between work and life. The company's platform helps to make it possible for users to take walking meetings instead of being glued to computer screens all day, enabling users to access digital tools to continue to lead productive, efficient and collaborative remote teams.

Aavia

Seed Round in 2021
Aavia is a company founded in 2017 and based in Brooklyn, New York, dedicated to improving female health and wellness through innovative technology. It has developed a health tracker platform that assists women in managing their hormonal changes and taking birth control pills on time. The platform enables users to monitor their hormone cycles and understand the effects of hormonal fluctuations on various aspects of their health, including mood, skin, and sleep. By providing these insights, Aavia aims to empower women to prevent healthcare crises related to hormonal imbalances. The company's name, inspired by the image of a bird, symbolizes strength and freedom in navigating personal health.

Airvet

Series A in 2020
Airvet Inc. operates a veterinary telemedicine platform that connects pet owners with veterinarians through its application. Founded in 2018 and based in Beverly Hills, California, Airvet enables users to schedule virtual appointments, facilitating continuity of care between pet parents and their veterinarians. The platform allows for real-time consultations via video, audio, and chat, addressing a variety of pet health concerns, including general checkups and behavioral inquiries. By modernizing the pet care experience, Airvet aims to enhance the relationship between veterinarians and clients, providing affordable access to veterinary care and supporting the overall well-being of pets.

Clyde

Series A in 2020
Clyde Technologies, Inc. is an insurance technology company that provides a platform enabling businesses to offer extended warranties and accident protection to their customers. Founded in 2017 and based in New York, Clyde's platform allows retailers, regardless of size, to seamlessly deliver product protection plans to consumers during the shopping experience. By managing the entire process from purchase to claim resolution, Clyde enhances the customer experience and fosters a direct relationship between retailers and their clients. The platform connects businesses with a network of insurance providers, facilitating the acquisition of protection plans. This approach not only increases revenue for retailers but also lowers program maintenance costs and enhances customer loyalty.

Attain

Seed Round in 2020
Klover leverages important assets and data to level the financial playing field. Founded by a team of data and ad-tech veterans with several high growth businesses and exits under their belts, Klover a venture-backed startup is poised for success. Klover was founded in 2019 in Illinois.

soona

Seed Round in 2020
Soona is a content studio that specializes in providing professional photography and videography services tailored for social media. Founded in 2018 and headquartered in Denver, Colorado, the company operates studios in Austin, Texas, and Minneapolis, Minnesota. Soona caters to a diverse clientele, including influencers and small to large brands, offering same-day photo and video production to help promote their products effectively. The company's services encompass a wide range of content types, such as brand shots, team photos, vlogs, and green screen projects, enabling clients to create high-quality, affordable content that enhances their marketing efforts.

RiseFi

Pre Seed Round in 2019
RiseFi's mission was to find a financially inclusive path to building credit.

Truman's

Seed Round in 2019
Truman's Inc. is a Louisville, Kentucky-based company that manufactures and sells non-toxic cleaning products, focused on reducing plastic waste and minimizing shipping impacts. Founded in 2019, the company offers a range of products, including Everything and the Kitchen Sink, Floors Truly, More Shower to You, and The Glass is Always Cleaner. Truman's innovative approach involves shipping concentrate-filled cartridges that, when mixed with water in reusable bottles, provide effective cleaning solutions for various surfaces in the home. By emphasizing sustainability and convenience, Truman's aims to address the environmental challenges posed by single-use plastic bottles in the cleaning industry while delivering effective household cleaning materials directly to consumers.

Made In Cookware

Seed Round in 2019
Made In Cookware, founded in 2016 and based in Boston, Massachusetts, is a premium direct-to-consumer cookware brand that designs, manufactures, and distributes a range of cooking tools, including frying pans, sauce pans, sauté pans, stock pots, and various accessories. By leveraging an online e-commerce platform, the company aims to provide modern cooks with high-quality cookware at affordable prices. Made In focuses on appealing to Millennials and seeks to establish itself as the preferred kitchen brand across multiple categories.

Clyde

Seed Round in 2018
Clyde Technologies, Inc. is an insurance technology company that provides a platform enabling businesses to offer extended warranties and accident protection to their customers. Founded in 2017 and based in New York, Clyde's platform allows retailers, regardless of size, to seamlessly deliver product protection plans to consumers during the shopping experience. By managing the entire process from purchase to claim resolution, Clyde enhances the customer experience and fosters a direct relationship between retailers and their clients. The platform connects businesses with a network of insurance providers, facilitating the acquisition of protection plans. This approach not only increases revenue for retailers but also lowers program maintenance costs and enhances customer loyalty.

Cameo

Series A in 2018
Cameo is a marketplace that enables fans to book personalized video shoutouts from a wide range of celebrities and influencers. The platform focuses on providing authentic and tailored fan experiences by allowing users to connect with their favorite personalities for custom video messages. Cameo partners with thousands of talents across various fields, offering customers an opportunity to share unique, personalized content. The company's mission centers on enhancing fan engagement through these bespoke interactions, creating memorable experiences that resonate with users. Based in Chicago, Cameo is a key player in the technology and startup ecosystem, facilitating a creative outlet for both fans and celebrities.

Cameo

Seed Round in 2018
Cameo is a marketplace that enables fans to book personalized video shoutouts from a wide range of celebrities and influencers. The platform focuses on providing authentic and tailored fan experiences by allowing users to connect with their favorite personalities for custom video messages. Cameo partners with thousands of talents across various fields, offering customers an opportunity to share unique, personalized content. The company's mission centers on enhancing fan engagement through these bespoke interactions, creating memorable experiences that resonate with users. Based in Chicago, Cameo is a key player in the technology and startup ecosystem, facilitating a creative outlet for both fans and celebrities.
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