SamStella

SamStella is an early stage investment firm founded in 2011 and based in New York City. The firm focuses on promoting and supporting the growth of innovative companies within the AdTech sector. By specializing in investments in online advertising and related technologies, SamStella aims to accelerate the development of startups in this rapidly evolving marketplace. The firm's mission is to foster innovation and drive advancements in advertising technology.

10 past transactions

PubGears

Seed Round in 2016
PubGears LLC, founded in 2009 and based in New York, offers a technology platform designed to optimize display and mobile monetization solutions for publishers. The company functions as a publisher agency, establishing connections to a variety of revenue providers, including premium sales firms and sales-side platforms. As the advertising ecosystem continues to evolve, PubGears adapts its strategies to navigate these changes effectively, implementing revenue strategies that align with the needs of publishers. By leveraging advanced yield optimization technology and proprietary trading methodologies, the company aims to maximize the value of publishers' assets. PubGears focuses on enhancing publisher earnings, enabling them to concentrate on creating quality content and fostering site growth, ultimately contributing to a more robust online environment.

Bandy

Seed Round in 2015
Bandy App LLC is a mobile application that facilitates bartering among users selling items on popular online marketplaces, including eBay, Amazon, and Etsy. Launched in 2015 and based in New Rochelle, New York, Bandy allows users to link their seller accounts and automatically pull items they are already offering for sale. This innovative approach eliminates the need for users to manually upload and price individual items, streamlining the trading process. The app employs an algorithm to match users with potential trading partners, enabling them to exchange items such as musical instruments or clothing without disrupting their ongoing sales. Bandy operates as a free platform, appealing to both consumers and business owners interested in maximizing the value of their inventory through barter.

Elite Daily

Convertible Note in 2014
Elite Daily, Inc. is an online media platform focused on providing engaging content tailored for millennials, particularly Generation Y. Founded in 2014 and based in New York, the company produces a wide range of articles, videos, and documentaries across various categories, including news, lifestyle, dating, entertainment, politics, and culture. Elite Daily aims to deliver content that resonates with the interests and perspectives of its audience, which exceeds 70 million monthly readers, establishing it as a significant community for millennial voices. The platform was created by a team of media professionals from the same demographic, who sought to move away from traditional media's often monotonous presentation of news and instead foster a vibrant, socially driven environment. As of 2017, Elite Daily operates as a subsidiary of Bustle Digital Group.

Reelio

Seed Round in 2014
Reelio Inc. is a New York-based company that operates an influencer marketing platform designed to connect brands with YouTube creators seeking sponsorship opportunities. Founded in 2012, Reelio offers an Influencer Marketplace where brands can post campaign opportunities that creators can review and apply for. The platform includes a suite of software tools that facilitate the selection of YouTube partners, providing data-driven recommendations on pricing, audience alignment, and performance metrics of video content. This enables brands to execute influencer marketing campaigns that are scalable, measurable, and repeatable. As of April 2018, Reelio operates as a subsidiary of Fullscreen, Inc.

Reelcontent

Seed Round in 2014
Reelcontent, Inc. is a digital advertising agency based in Princeton, New Jersey, that specializes in application and video promotion services for individuals and businesses. The company operates a self-service platform designed to empower independent developers and advertisers by providing tools for creating and managing video advertisements. This platform integrates capabilities for advertisement creation, targeting, media buying, serving, optimization, and performance measurement. By enabling clients to place bids on individual advertising impressions across various digital channels, including desktop and mobile devices, Reelcontent aims to make digital advertising accessible and effective for entrepreneurs and businesses of all sizes. Founded in 2013 and initially known as cinema6, Inc., the company rebranded to Reelcontent, Inc. in November 2015.

3FLOZ

Seed Round in 2013
3FLOZ is an innovative retail solution established in 2009 and based in New York, United States. The company specializes in the beauty products sector, offering an online shopping portal that allows consumers to purchase their favorite brands with ease. One of its distinctive features is the provision of Automated Pop-Up Stores, which enhance brand visibility and consumer education. Additionally, 3FLOZ streamlines the shopping experience for travelers by shipping purchased items directly to hotels, thereby facilitating access to desired products while on the go. Through this model, 3FLOZ aims to simplify the shopping process and strengthen brand awareness within the beauty industry.

Genesis Media

Series A in 2012
Genesis Media LLC is a data analytics company that specializes in enhancing video advertising through a predictive analytics platform tailored for publishers, global agencies, and brands. Founded in 2010 and based in New York, with additional offices in Chicago, Los Angeles, and Detroit, Genesis Media offers solutions like G·A·P, which enables publishers and advertisers to manage and monetize their inventory effectively. The company also features Page Attention Rank, an analytics tool designed to ensure that advertisements reach consumers in optimal contexts. By leveraging proprietary attention data, Genesis Media optimizes video advertising opportunities, directing resources to the most engaging content and formats in real-time. Initially known as AdGenesis LLC, the company rebranded in 2011 and now operates as a subsidiary of TVGenesis LLC.

Bombfell

Venture Round in 2012
Bombfell is a New York-based company that specializes in providing an online clothing and styling service tailored for men. Founded in 2011, Bombfell offers a unique solution where each client is paired with a dedicated personal stylist who selects outfits based on the client's fit and taste. Customers pay only for the clothes they decide to keep, with free shipping and returns, and there are no styling fees or commitments involved. The service caters to various settings, including office wear, and allows customers to preview and approve their selections before finalizing the order.

Telaria

Venture Round in 2012
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.

Tapad

Seed Round in 2012
Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.
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