PubGears LLC is a New York-based publisher agency established in 2009 that specializes in monetization solutions for display and mobile platforms. The company focuses on creating efficient connections between publishers and various revenue providers, including premium sales firms, sales-side platforms, exchanges, and networks. As technology evolves rapidly, PubGears adapts to changes in the advertising ecosystem, moving away from traditional ad network models. By implementing effective revenue strategies similar to those used by advertising agencies, PubGears enhances its understanding of the market and fosters partnerships with emerging technologies. The primary objective is to increase revenue for publishers, allowing them to concentrate on producing quality content and growing their platforms, ultimately contributing to a more enriching online environment.
Genesis Media LLC operates a predictive analytics platform that serves publishers, global agencies, and brands, focusing on enhancing video advertising. Founded in 2010 and based in New York, with additional offices in Chicago, Los Angeles, and Detroit, the company's key offerings include G·A·P, a software solution for managing and monetizing inventory, and Page Attention Rank, which optimizes ad delivery based on consumer engagement. The platform utilizes real-time analytics and proprietary attention data to identify viewable ad opportunities within quality content, optimizing video formats for maximum effectiveness. Genesis Media, formerly known as AdGenesis LLC until 2011, functions as a subsidiary of TVGenesis LLC.
Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph. Their groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.
With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. The company is reinventing personalization for the modern marketer through its identity-driven solutions. The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale.
Tremor Video operates as a programmatic video platform that specializes in cross-screen video brand advertising. The company offers auto-optimization services designed to enhance the effectiveness of video ad buying. By leveraging data partnerships, Tremor Video enables advertisers to precisely target consumers across various screens. Additionally, the platform provides independent metrics regarding views, brand safety, and audience targeting. Advertisers can access these services either as a managed service or on a self-service basis, allowing for flexibility in their advertising strategies.
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