Rivenrock Capital

Rivenrock Capital, LLC is a private equity firm based in Los Angeles, California, focused on investing in family-owned businesses. The firm specializes in sectors such as manufacturing, technology, consumer products, educational products, innovative construction, aftermarket automotive parts, furniture, food manufacturing, aerospace, and heavy manufacturing. Rivenrock Capital primarily targets first-generation businesses with annual sales of up to $1 million and fewer than 20 employees, offering growth capital between $500,000 and $10 million. For second and third-generation businesses, the firm invests between $2 million and $20 million, focusing on companies with sales ranging from $5 million to $50 million and annual cash flows of $1 million to $5 million. Additionally, Rivenrock Capital is open to investing in underperforming family businesses and may acquire interests in both the business and associated real estate. Founded in 2004, the firm aims to serve as a financial partner, providing not only capital but also management support to help these businesses achieve their financial and growth objectives.

David Adams Sr.

Co-Founder and Principal

David Adams Jr.

Principal

John Nelson Jr.

Co-Founder and Principal

1 past transactions

Shopatron

Series B in 2007
Shopatron, Inc. is a provider of cloud-based eCommerce and distributed order management solutions designed to enhance inventory performance and boost online sales for enterprise retailers and brands worldwide. Founded in 2000 and headquartered in San Luis Obispo, California, with a European office in Swindon, the company serves over 1,000 brands and 20,000 retail partners across more than 40 industries. Shopatron offers key solutions such as Shopatron Manufacturer, which enables branded manufacturers to expand their online sales while fostering closer relationships with retailers, and Shopatron Retailer, which helps manage inventory fulfillment across online and offline channels. Its services include in-store pickup, ship-from-store capabilities, real-time inventory lookup, and vendor drop-ship solutions, allowing retailers to fulfill online orders efficiently from various locations. By integrating these capabilities, Shopatron enhances the shopping experience, drives traffic to local stores, and supports retailers in increasing sales while optimizing their inventory management processes.
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