Princeton Alternative Funding

Princeton Alternative Funding (PAF) is a fund management firm located in Princeton, New Jersey, focused on the non-prime and alternative lending markets. It operates as the general partner of the Princeton Alternative Income Fund, which serves as an investment vehicle providing credit facilities to select consumer-facing finance companies. The fund aims to deliver high yield, risk-adjusted returns that are uncorrelated with traditional market fluctuations. PAF distinguishes itself by employing both traditional and non-traditional data analytics to assess creditworthiness, thereby enhancing its ability to mitigate risk. Additionally, PAF has formed an exclusive partnership with MicroBilt, a regulated Consumer Reporting Agency, to strengthen its credit evaluation processes. Through these strategies, PAF positions itself as a vital financial resource in the alternative lending space.