True

True is a London-based investment firm established in 2013, specializing in the retail and consumer sectors across Western Europe, Asia-Pacific, and North America. Previously known as True Capital and TrueStart, the firm manages approximately £200 million in funds. True focuses on investing in disruptive technologies, products, and businesses, utilizing a unique Live Network model that connects its portfolio companies, startup innovators, investors, and industry partners to enhance strategic and operational value. The firm's investment approach encompasses various sectors, including transportation, software, consumer non-durable goods, retail, industrials, and 3D printing, with a clear emphasis on fostering innovation and growth in the retail and consumer landscape.

Paul Cocker

CEO and Co-Founder

James Jacobs

Associate, Investment

Rachel Marshall

Director, Investment

Mike Martin

Director, Investment

Ejike Onuchukwu

Director, Investment

Kishen Pandya

Principal, Investment

Catherine Pelton

Principal, Investment

Joe Seager-Dupuy

Director, Investment

Richard Sharpe

Director, Investment

Matt Truman

CEO and Co-Founder

Past deals in Adult

Maude

Series A in 2021
Maude Group, Inc. is a Brooklyn-based company that develops and offers a range of sex-focused products designed to enhance intimate experiences. Launched in April 2018, Maude aims to improve sexual wellness by providing high-quality, body-safe essentials that are simple and inclusive. The product line includes silicone toys, natural latex condoms, paraben-free lubricants, personal massagers, vibrators, and massage candles, all crafted with an emphasis on safety and ease of use. By collaborating with top factories, Maude seeks to destigmatize and modernize sexual health, making intimate care accessible and enjoyable for all individuals.

Maude

Seed Round in 2020
Maude Group, Inc. is a Brooklyn-based company that develops and offers a range of sex-focused products designed to enhance intimate experiences. Launched in April 2018, Maude aims to improve sexual wellness by providing high-quality, body-safe essentials that are simple and inclusive. The product line includes silicone toys, natural latex condoms, paraben-free lubricants, personal massagers, vibrators, and massage candles, all crafted with an emphasis on safety and ease of use. By collaborating with top factories, Maude seeks to destigmatize and modernize sexual health, making intimate care accessible and enjoyable for all individuals.
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