Noro-Moseley Partners

Noro-Moseley Partners is a private equity and venture capital firm founded in 1983 and based in Atlanta, Georgia, with an additional office in Alpharetta. The firm specializes in early-stage investments, primarily in the technology and healthcare sectors, with a strong focus on companies located in the Southeastern United States. Noro-Moseley Partners has invested in over 160 start-ups and early-growth-stage companies, particularly in areas such as internet security, cloud services, healthcare infrastructure, and business process outsourcing. The firm typically invests between $6 million and $10 million in companies with revenues ranging from $2 million to $20 million and aims to take a board seat in its portfolio companies. Noro-Moseley Partners emphasizes sectors like technology, healthcare, and financial services, actively participating in opportunities that align with its expertise while avoiding pure drug development ventures.

John Ale

Vice President

Ryan Collins

Principal

Erin Connolly

Associate

Mike Elliott

Venture Partner

Elizabeth Feidler

VP

William Hudson

Chief Financial Officer & Administrative Partner

Charles A. Johnson

General Partner

Vasant Kamath

General Partner

George M. Mackie

Venture Partner

Spence McClelland

General Partner

Allen Moseley

Managing General Partner

Elizabeth Stephens

Principal

Alan Taetle

General Partner

Beth Warchol

Vice President & Controller

Past deals in Texas

Elligo Health Research

Series E in 2021
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

Cariloop

Series B in 2021
Cariloop, Inc. offers a digital platform designed to assist seniors and their caregivers in navigating geriatric care options. Founded in 2012 and based in Dallas, Texas, the platform serves as a comprehensive resource for families seeking various senior care services, including assisted living, hospice, and home health care. It features a HIPAA-compliant, cloud-based application that enables secure communication and document storage, allowing families to manage health, financial, and legal information effectively. Additionally, Cariloop connects caregivers with dedicated Care Coaches who provide personalized guidance throughout the caregiving process. The platform also allows geriatric care providers to market their services digitally and track engagement metrics, enhancing the visibility of their offerings to potential clients.

Aunt Bertha

Series D in 2021
Aunt Bertha is a Public Benefit Corporation that operates a social services search and referrals software platform designed to help individuals locate various welfare programs. Founded in 2010 and based in Austin, Texas, the company provides users with access to resources related to food, shelter, healthcare, employment, and financial assistance. The platform facilitates connections between those in need and available support services, streamlining the process of finding and applying for government and charitable programs. Aunt Bertha serves a diverse range of sectors, including healthcare, education, government, and child welfare, effectively reducing the administrative costs associated with social service program management by enabling online applications.

PICKUP

Series B in 2021
PICKUP NOW, Inc. is a logistics company based in Addison, Texas, that specializes in on-demand road transportation services across the United States. Founded in 2014, it focuses on the delivery of large and heavy items such as furniture, appliances, and mattresses. The company has developed a mobile application available on both iOS and Android platforms, which allows users to easily arrange pickups and deliveries by entering their locations and item details. PICKUP serves a diverse clientele, including interior designers, businesses, warehouses, and retail stores, enabling them to offer same-day delivery options. The platform connects consumers with a network of professional, verified movers, enhancing the logistics experience for both retailers and customers.

Aunt Bertha

Series C in 2019
Aunt Bertha is a Public Benefit Corporation that operates a social services search and referrals software platform designed to help individuals locate various welfare programs. Founded in 2010 and based in Austin, Texas, the company provides users with access to resources related to food, shelter, healthcare, employment, and financial assistance. The platform facilitates connections between those in need and available support services, streamlining the process of finding and applying for government and charitable programs. Aunt Bertha serves a diverse range of sectors, including healthcare, education, government, and child welfare, effectively reducing the administrative costs associated with social service program management by enabling online applications.

Elligo Health Research

Series C in 2019
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

PICKUP

Series A in 2018
PICKUP NOW, Inc. is a logistics company based in Addison, Texas, that specializes in on-demand road transportation services across the United States. Founded in 2014, it focuses on the delivery of large and heavy items such as furniture, appliances, and mattresses. The company has developed a mobile application available on both iOS and Android platforms, which allows users to easily arrange pickups and deliveries by entering their locations and item details. PICKUP serves a diverse clientele, including interior designers, businesses, warehouses, and retail stores, enabling them to offer same-day delivery options. The platform connects consumers with a network of professional, verified movers, enhancing the logistics experience for both retailers and customers.

OutboundEngine

Series C in 2018
OutboundEngine is an Austin, TX-based marketing technology company that helps businesses grow by making online marketing simple. The company’s SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers. Founded in 2012, OutboundEngine is ranked No. 95 on the Inc. 5000 and has been consistently named a top workplace in Austin. For more information, please visit www.outboundengine.com

Elligo Health Research

Series B in 2018
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

TrendKite

Series D in 2016
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

OutboundEngine

Series C in 2016
OutboundEngine is an Austin, TX-based marketing technology company that helps businesses grow by making online marketing simple. The company’s SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers. Founded in 2012, OutboundEngine is ranked No. 95 on the Inc. 5000 and has been consistently named a top workplace in Austin. For more information, please visit www.outboundengine.com

TrendKite

Series C in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

PureWRX

Series B in 2015
PureWRX, founded in 2012 and headquartered in Austin, Texas, specializes in developing and managing certified pre-owned programs for technology hardware manufacturers. The company offers a comprehensive suite of services, including program development, administration, marketing, sales, e-commerce, certification, distribution, market analytics, and channel engagement. In addition, PureWRX provides trade-in programs that facilitate the sale of new products, alongside solutions for packaging, logistics, warehousing, asset recovery, and data eradication. With additional offices in Greenville, South Carolina, and Amsterdam, PureWRX serves a diverse array of global clients, including notable brands such as Extreme Networks, Fortinet, Juniper Networks, Mellanox Technologies, and Ruckus Wireless.

OutboundEngine

Series B in 2014
OutboundEngine is an Austin, TX-based marketing technology company that helps businesses grow by making online marketing simple. The company’s SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers. Founded in 2012, OutboundEngine is ranked No. 95 on the Inc. 5000 and has been consistently named a top workplace in Austin. For more information, please visit www.outboundengine.com

OutboundEngine

Series A in 2012
OutboundEngine is an Austin, TX-based marketing technology company that helps businesses grow by making online marketing simple. The company’s SaaS platform automates email marketing, social media posting, online review collection and more for over 10,000 customers. Founded in 2012, OutboundEngine is ranked No. 95 on the Inc. 5000 and has been consistently named a top workplace in Austin. For more information, please visit www.outboundengine.com

LibreDigital

Venture Round in 2006
LibreDigita is a digital publishing company. Their products put publishers content online as well as onto reading devices.

NewsStand Inc.

Venture Round in 2004
NewsStand is a media company that distributes newspapers and magazines over the internet.

Pinpoint

Venture Round in 2000
Pinpoint is a technology company founded in 2016 that specializes in enhancing software delivery through data science and engineering performance management. Its platform integrates work activity from various software delivery tools and employs proprietary artificial intelligence to evaluate impact, foresee risks, and unlock potential within engineering teams. Additionally, Pinpoint has developed innovative search technologies that improve web navigation for both wired and wireless platforms. Their private-label search solutions allow clients, including vertical portals and mobile carriers, to create customized search experiences tailored to their specific content and user interests. By establishing a SearchProfile for each client, Pinpoint's technology delivers highly relevant search results that enhance site traffic, boost user loyalty, and generate new e-commerce opportunities. The company serves notable clients such as Golf.com and the American Kennel Club, and is recognized for its contributions to next-generation search infrastructure. Based in the Research Triangle Park area of North Carolina, with an office in San Francisco, Pinpoint is privately held and backed by venture capital.