Noro-Moseley Partners

Noro-Moseley Partners is a private equity and venture capital firm established in 1983 and based in Atlanta, Georgia, with a focus on early-stage investments in the technology and healthcare sectors. The firm primarily invests in companies located in the Southeastern United States, particularly in states such as Georgia, Florida, North Carolina, and Texas. Noro-Moseley Partners has a strong track record, having invested in over 160 start-ups and early-growth-stage companies. Its investment strategy encompasses a range of sectors, including technology, healthcare, and business services, with specific interests in areas such as internet security, healthcare data solutions, and financial technology. The firm typically invests between $6 million and $10 million in companies with revenues ranging from $2 million to $20 million and seeks to take a board seat in its portfolio companies to provide strategic guidance.

John Ale

General Partner

Ryan Collins

Principal

Michael Elliott

Venture Partner

Elizabeth Stephens

Principal

Bill Hudson

CFO and Administrative Partner

Charles Johnson

General Partner

Chuck Johnson

General Partner

Spence McClelland

General Partner

Charles D. Moseley

General Partner

Allen Moseley

Managing General Partner

Steve Nussrallah

General Partner

Elizabeth Stephens

Principal

Alan Taetle

General Partner

Beth Warchol

Vice President and Controller

Past deals in Texas

Elligo Health Research

Series E in 2021
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

Cariloop

Series B in 2021
Cariloop, Inc. offers a digital platform designed to assist seniors and their caregivers in navigating geriatric care options. Founded in 2012 and based in Dallas, Texas, the platform serves as a comprehensive resource for families seeking various senior care services, including assisted living, hospice, and home health care. It features a HIPAA-compliant, cloud-based application that enables secure communication and document storage, allowing families to manage health, financial, and legal information effectively. Additionally, Cariloop connects caregivers with dedicated Care Coaches who provide personalized guidance throughout the caregiving process. The platform also allows geriatric care providers to market their services digitally and track engagement metrics, enhancing the visibility of their offerings to potential clients.

Aunt Bertha

Series D in 2021
Aunt Bertha is a Public Benefit Corporation that operates a social services search and referrals software platform designed to help individuals locate various welfare programs. Founded in 2010 and based in Austin, Texas, the company provides users with access to resources related to food, shelter, healthcare, employment, and financial assistance. The platform facilitates connections between those in need and available support services, streamlining the process of finding and applying for government and charitable programs. Aunt Bertha serves a diverse range of sectors, including healthcare, education, government, and child welfare, effectively reducing the administrative costs associated with social service program management by enabling online applications.

PICKUP

Series B in 2021
PICKUP NOW, Inc. is a logistics company based in Addison, Texas, that specializes in on-demand road transportation services across the United States. Founded in 2014, it focuses on the delivery of large and heavy items such as furniture, appliances, and mattresses. The company has developed a mobile application available on both iOS and Android platforms, which allows users to easily arrange pickups and deliveries by entering their locations and item details. PICKUP serves a diverse clientele, including interior designers, businesses, warehouses, and retail stores, enabling them to offer same-day delivery options. The platform connects consumers with a network of professional, verified movers, enhancing the logistics experience for both retailers and customers.

Aunt Bertha

Series C in 2019
Aunt Bertha is a Public Benefit Corporation that operates a social services search and referrals software platform designed to help individuals locate various welfare programs. Founded in 2010 and based in Austin, Texas, the company provides users with access to resources related to food, shelter, healthcare, employment, and financial assistance. The platform facilitates connections between those in need and available support services, streamlining the process of finding and applying for government and charitable programs. Aunt Bertha serves a diverse range of sectors, including healthcare, education, government, and child welfare, effectively reducing the administrative costs associated with social service program management by enabling online applications.

Elligo Health Research

Series C in 2019
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

PICKUP

Series A in 2018
PICKUP NOW, Inc. is a logistics company based in Addison, Texas, that specializes in on-demand road transportation services across the United States. Founded in 2014, it focuses on the delivery of large and heavy items such as furniture, appliances, and mattresses. The company has developed a mobile application available on both iOS and Android platforms, which allows users to easily arrange pickups and deliveries by entering their locations and item details. PICKUP serves a diverse clientele, including interior designers, businesses, warehouses, and retail stores, enabling them to offer same-day delivery options. The platform connects consumers with a network of professional, verified movers, enhancing the logistics experience for both retailers and customers.

OutboundEngine

Series C in 2018
OutboundEngine, Inc. is a marketing technology company based in Austin, Texas, specializing in marketing automation software for small and midsize businesses. The company offers the OutboundEngine Platform, a cloud-based solution that automates email marketing, social media posting, and content marketing. It also provides Harmony, a platform designed to unify marketing across franchise and agent networks. OutboundEngine serves a diverse range of sectors, including real estate, finance, insurance, legal, mortgage, and wellness, among others. Founded in 2010 and initially known as Promo Labs LLC, the company rebranded in 2012. With a client base exceeding 10,000 customers, OutboundEngine is recognized for simplifying online marketing, consistently ranking as a top workplace in Austin.

Elligo Health Research

Series B in 2018
Elligo Health Research is revolutionizing the clinical research industry with a novel approach to common trial challenges including patient participation and enrollment, and physician participation. They provide physicians and their patients the opportunity to participate in clinical trials using advanced health care informatics. Improved access to physicians and patients means sponsors reach trial enrollment goals faster, and new products are accelerated to market, benefiting patients everywhere.

TrendKite

Series D in 2016
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

OutboundEngine

Series C in 2016
OutboundEngine, Inc. is a marketing technology company based in Austin, Texas, specializing in marketing automation software for small and midsize businesses. The company offers the OutboundEngine Platform, a cloud-based solution that automates email marketing, social media posting, and content marketing. It also provides Harmony, a platform designed to unify marketing across franchise and agent networks. OutboundEngine serves a diverse range of sectors, including real estate, finance, insurance, legal, mortgage, and wellness, among others. Founded in 2010 and initially known as Promo Labs LLC, the company rebranded in 2012. With a client base exceeding 10,000 customers, OutboundEngine is recognized for simplifying online marketing, consistently ranking as a top workplace in Austin.

TrendKite

Series C in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

PureWrx

Series B in 2015
PureWRX, founded in 2012 and based in Austin, Texas, specializes in developing and managing certified pre-owned programs for technology hardware manufacturers. The company offers a comprehensive suite of services that includes program development, management, sales, e-commerce, certification, distribution, and market analytics. Additionally, PureWRX provides logistics and warehousing solutions, as well as asset recovery and data eradication services, facilitating a sustainable approach to technology lifecycle management. With offices in Greenville, South Carolina, and Amsterdam, PureWRX serves a diverse range of global clients, helping them transition smoothly between technology migration cycles while ensuring that their hardware is certified and supported by robust warranties.

OutboundEngine

Series B in 2014
OutboundEngine, Inc. is a marketing technology company based in Austin, Texas, specializing in marketing automation software for small and midsize businesses. The company offers the OutboundEngine Platform, a cloud-based solution that automates email marketing, social media posting, and content marketing. It also provides Harmony, a platform designed to unify marketing across franchise and agent networks. OutboundEngine serves a diverse range of sectors, including real estate, finance, insurance, legal, mortgage, and wellness, among others. Founded in 2010 and initially known as Promo Labs LLC, the company rebranded in 2012. With a client base exceeding 10,000 customers, OutboundEngine is recognized for simplifying online marketing, consistently ranking as a top workplace in Austin.

OutboundEngine

Series A in 2012
OutboundEngine, Inc. is a marketing technology company based in Austin, Texas, specializing in marketing automation software for small and midsize businesses. The company offers the OutboundEngine Platform, a cloud-based solution that automates email marketing, social media posting, and content marketing. It also provides Harmony, a platform designed to unify marketing across franchise and agent networks. OutboundEngine serves a diverse range of sectors, including real estate, finance, insurance, legal, mortgage, and wellness, among others. Founded in 2010 and initially known as Promo Labs LLC, the company rebranded in 2012. With a client base exceeding 10,000 customers, OutboundEngine is recognized for simplifying online marketing, consistently ranking as a top workplace in Austin.

LibreDigital

Venture Round in 2006
LibreDigita is a digital publishing company. Their products put publishers content online as well as onto reading devices.

NewsStand Inc.

Venture Round in 2004
NewsStand is a media company that distributes newspapers and magazines over the internet.

Pinpoint

Venture Round in 2000
Pinpoint is a technology company that specializes in enhancing software delivery through data science and innovative search technologies. Founded in 2016, the company focuses on developing an engineering performance management platform that integrates with various software delivery tools to provide insights into work activities. By leveraging proprietary artificial intelligence, Pinpoint measures impact, anticipates risks, and identifies opportunities for improvement, thus enabling technology and business leaders to foster high-performance engineering teams. Additionally, Pinpoint's search technology offers customized solutions for a range of clients, including vertical portals and mobile carriers, by creating tailored search engines that enhance user experience and drive traffic. The company's commitment to aligning technology with business objectives positions it as a valuable partner in optimizing performance and increasing revenue potential for its clients. Headquartered in North Carolina with additional offices in San Francisco, Pinpoint is backed by venture funding from notable investors.
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