Gerbera Capital

Gerbera Capital Asesores S.C. is a private equity and venture capital firm based in Mexico City, with an additional office in Guadalajara. Established in 2008, the firm specializes in investments in small and medium-sized private companies across a wide range of industries, including consumer discretionary, energy, healthcare, and information technology. Gerbera Capital focuses on early to late-stage ventures and emerging growth opportunities, typically investing between $1 million and $30 million in equity to acquire a majority stake. The firm also emphasizes sectors related to green products, wireless technologies, infrastructure, and logistics, targeting mid-size Mexican companies to support their growth and development.

Ximena Etienne

Managing Director Administrator

Carlos Lieja

Venture Capital Partner

7 past transactions

Underdog

Seed Round in 2017
Underdog specializes in assisting companies with their digital transformation needs, focusing on the sports industry. The firm distinguishes itself through its unique content creation and creative capabilities, which are tailored to meet the diverse goals of its clients. By collaborating closely with a variety of organizations, Underdog aims to enhance their digital strategies and overall performance, ensuring they effectively navigate the evolving landscape of sports and entertainment.

Nexu

Seed Round in 2017
Nexu is a financing platform used by car dealerships to offer financing to more car buyers in a 100% digital and real-time experience. Nexu's platform uses AI, statistical algorithms and technology automation.

Underdog

Seed Round in 2016
Underdog specializes in assisting companies with their digital transformation needs, focusing on the sports industry. The firm distinguishes itself through its unique content creation and creative capabilities, which are tailored to meet the diverse goals of its clients. By collaborating closely with a variety of organizations, Underdog aims to enhance their digital strategies and overall performance, ensuring they effectively navigate the evolving landscape of sports and entertainment.

Venzee

Convertible Note in 2015
Venzee Technologies Inc. is a Vancouver-based company that develops a cloud-based platform designed to facilitate real-time sharing of product information and inventory updates between suppliers, manufacturers, and retailers across various industries. By providing an API that automates data entry, Venzee enhances the efficiency of the digital supply chain, enabling faster product market entry and improved revenue margins. The company's Software as a Service (SaaS) model caters to enterprise customers of all sizes, helping them optimize their online revenue growth. With a focus on integrating with major retail and supply chain partners, Venzee delivers a scalable solution that serves clients in the United States and internationally.

xF Technologies

Series A in 2014
XF Technologies is a technology company that recycles renewable waste biomass into valuable products such as fuel, additives, petrochemical replacements, and specialty chemicals. Its molecular platform belongs to a family of chemicals called furaotes or simply 408s that provide similar or superior performance to the ingredients they intend to replace. In some cases, 408s can replace multiple ingredients in a formulation leading to significant cost savings. In other applications cost savings is a result of the total cost of ownership of the final product due to its improved environmental health and safety (EHS) rating. XF Technologies was founded in 2007 and is headquartered in Albuquerque, New Mexico.

ID90T

Series B in 2013
"ID90T is revolutionizing airline employee travel by providing online shopping, reservation and ticketing tools, employee-only deals and discounts, and easy-to-implement technology that results in significant cost savings for our airline clients and increased employee satisfaction."

Kiwilimón

Series A in 2012
Kiwilimón is an online cooking platform based in Mexico City that specializes in recipe sharing, menu planning, and online grocery shopping. Founded in 2008, it has become the largest digital cooking platform in Mexico, attracting over 50 million annual visits and fostering a vibrant community of home cooks. The platform features more than 13,000 user-generated recipes, along with nutritional information and cooking tips. Kiwilimón has gained significant recognition, achieving 1 billion video views in 2016 and ranking as one of the top food content creators on Facebook globally. Additionally, it offers a popular cooking app that has garnered over 300,000 downloads since its launch in 2013, earning accolades as one of Google's top apps in Mexico that year. With over half a million registered users, Kiwilimón continues to revolutionize the way people engage with cooking and share culinary experiences.
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