Sandbridge Capital
Sandbridge Capital is a private equity firm founded in 2013 and based in Los Angeles, California. The firm focuses on growth-equity investments in middle-market consumer brands, managing the Sandbridge Consumer Fund I. Its investment strategy targets various consumer-focused sectors, including retail, apparel and accessories, health and wellness, consumer durables, and food and beverage. With a strong emphasis on operational expertise and industry relationships, Sandbridge Capital serves as a trusted advisor and investor to entrepreneurs, designers, and retail executives. The firm typically seeks investments ranging from $10 million to $20 million, aiming to foster growth and expansion within its portfolio companies.
Manufacturer of fine fragrances intended to offer a safe line of transparent perfumes. The company's product is made with clear ingredients and is free of parabens, phthalates, formaldehyde, known carcinogens, and known endocrine disruptors, which are dermatologist tested, and EWG verified, providing consumers to feel confident that they are using fragrances that are safe for their health and the environment.
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.
U Beauty operates as a science-driven skincare brand.
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, particularly hair color formulations. Founded in 2013, the company offers a range of products, including permanent hair colors, root touch-up solutions, color reviving glosses, and various treatment products. Madison Reed emphasizes the use of a proprietary ammonia-free formula enriched with ingredients like argan oil and keratin, aiming to provide salon-quality hair color at an accessible price point. In addition to its online sales, the company operates hair color salons in California and offers franchising opportunities. It also markets a selection of hair care accessories and tools. Madison Reed's focus on using safe, high-quality ingredients has positioned it as a leader in the hair color industry, catering to consumers seeking effective and gentle hair care solutions.
Peach & Lily, Inc. is a skincare and beauty company based in Bronx, New York, founded in 2012. The company specializes in offering a wide range of high-quality skincare products, including cleansers, toners, essences, serums, moisturizers, and masks, as well as body products and makeup. Notably, Peach & Lily focuses on innovative beauty solutions from Asia, providing consumers access to effective and safe products that avoid harmful ingredients such as parabens, sulfates, and dyes. The company operates primarily through its e-commerce platform, catering to customers in the United States and internationally, while also distributing its products through various retail partners. Peach & Lily aims to empower individuals to achieve healthy skin by making premium beauty products easily accessible.
ILIA Inc. manufactures and sells cosmetics. It offers foundations, moisturizers, translucent powders, finishing powders, concealers, water sticks, lipsticks, lip conditioners, lip glosses, lip care products, lipstick crayons, mascaras, eyeliners, shadows, eye primers, and make up tools and brushes. The company sells its products through retailers in the United States and internationally, as well as online. ILIA Inc. was founded in 2011 and is headquartered in Laguna Beach, California.
Private Equity Round in 2019
Youth To The People Inc. is a Los Angeles-based company founded in 2015 that specializes in manufacturing skincare and cosmetic products. The company's product line includes cleansers, creams, serums, masks, eye creams, and other beauty items. Youth To The People focuses on creating precise, custom formulas using 100 percent vegan ingredients and cold-pressed extracts, prioritizing sustainability with environmentally friendly packaging. Additionally, the company offers its products online, catering to a growing demand for clean and effective skincare solutions.
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