SV Angel

SV Angel is a San Francisco-based seed fund founded by Ron Conway, specializing in early-stage investments primarily in the Internet software sector. Established in 1992, the firm distinguishes itself from traditional venture capital by adopting a portfolio approach, investing in a larger number of companies while refraining from taking board seats. This allows SV Angel to focus on providing extensive business development, financing, mergers and acquisitions, and strategic advice to its portfolio companies. Over the years, SV Angel has supported numerous high-profile startups, including Facebook, Google, and Airbnb. The firm continues to leverage its extensive network to facilitate growth and innovation within the companies it invests in, aiming to foster a thriving startup ecosystem across the United States.

Ron Conway

Founder and Managing Partner

Ronald Conway

Founder and Managing Partner

Topher Conway

Managing Partner

Sourav Gupta

Principal

Steven Lee

Partner

Robert Pollak

Partner

Beth Turner

Managing Partner - Seed

Past deals in Los Angeles, CA

Haystack

Seed Round in 2020
Haystack is a developer of business software aimed at enhancing organizational connectivity and communication. Its platform serves as a centralized hub where employees can access information about colleagues and teams, facilitating seamless collaboration. By integrating data from various enterprise systems, Haystack allows organizations to create unified profiles for individuals, teams, and projects. This approach not only improves alignment and engagement within large companies but also aids in scaling organizational culture and accelerating the onboarding process for new hires. The team at Haystack comprises professionals with backgrounds from leading technology firms, and the company has secured over $8 million in funding from notable investors.

Octant Bio

Series A in 2020
Octant Bio is focused on advancing health and treating complex diseases through innovative synthetic technology. The company utilizes a combination of synthetic biology, genome engineering, next-generation sequencing, and computational methods to assess the activity of numerous receptor pathways within human cells. This approach allows for the development of multi-targeted small molecule drug leads by leveraging machine learning to engineer compounds that interact with multiple receptors. By generating extensive multi-receptor pathway data, Octant Bio aims to enhance rational drug design and uncover new therapeutic possibilities. Founded in 2017 and based in Los Angeles, California, Octant Bio is dedicated to transforming the landscape of drug discovery and development.

Octant Bio

Series A in 2020
Octant Bio is focused on advancing health and treating complex diseases through innovative synthetic technology. The company utilizes a combination of synthetic biology, genome engineering, next-generation sequencing, and computational methods to assess the activity of numerous receptor pathways within human cells. This approach allows for the development of multi-targeted small molecule drug leads by leveraging machine learning to engineer compounds that interact with multiple receptors. By generating extensive multi-receptor pathway data, Octant Bio aims to enhance rational drug design and uncover new therapeutic possibilities. Founded in 2017 and based in Los Angeles, California, Octant Bio is dedicated to transforming the landscape of drug discovery and development.

Flossy

Seed Round in 2020
Flossy is a dental care company that connects dentists to patients with transparent upfront pricing. By using its mobile app, patients can connect directly with great dentists through its curated network, easily book an appointment, and pay with the app.

Caspar AI

Venture Round in 2020
Caspar AI is a global company headquartered in Silicon Valley, with additional offices in Los Angeles, Las Vegas, Amsterdam, and Tokyo. The company specializes in providing a fully integrated smart home system that utilizes privacy-preserving artificial intelligence to enhance the quality of life for seniors. By delivering real-time health insights and alerts, Caspar AI enables operators of senior housing facilities to improve staff efficiency and support the independence of residents. Its technology collects and analyzes medical and behavioral data within the home, facilitating early detection of incidents and diseases. This actionable data empowers caregivers to provide efficient and responsive care, ensuring that seniors receive the support they need while maintaining their autonomy.

Raise

Seed Round in 2019
Raise Commercial Real Estate, Inc. provides commercial real estate brokerage services for startups and high growth companies searching for office spaces. It offers planning services, such as financial analysis, legal, zoning, and site selection services. The company also provides buildout services, including workplace strategy, project management, and architecture services. In addition, it offers operations services, such as move coordination, furniture, office management, and lease administration services. Further, it offers document management and commute analysis services for its clients. The company was formerly known as HelloOffice, Inc. and and changed its name to Raise Commercial Real Estate, Inc. in November 2020. The company was incorporated in 2015 and is based in San Francisco, California with an additional office in Los Angeles, California with additional locations in Silicon Valley and los Angeles, California.

Whatifi

Series A in 2019
Whatifi provides a new way to watch movies on your phone with friends. Whatifi unlocks the ability to discuss, debate and decide what happens next in the movies you watch with friends and family, offering dozens of plotlines, character arcs, and endings.

Community

Seed Round in 2019
Shimmur is a new social engagement platform that makes two-way communication between influencers and their followers simple, effective, and scalable.

Uppercase

Seed Round in 2018
Uppercase is a modern retail solutions provider established in 2016 and headquartered in New York City. The company specializes in helping brands launch retail stores through a comprehensive suite of services that includes real estate, store build-outs, analytics, and staffing. Uppercase offers a marketplace for short-term retail space and tech-enabled stores in key locations such as New York City, Los Angeles, Toronto, and Vancouver. By integrating various aspects of the retail journey, Uppercase enables brands to effectively measure and enhance their retail presence, ensuring a successful entry into the market. The company serves both brands and real estate partners, focusing on data-driven alternatives to traditional retail real estate.

SFOX

Series A in 2018
SFOX, Inc. is a cryptocurrency prime dealer that caters to high-volume traders and institutional investors by offering optimal price execution through a global integrated order book. Established in 2014 and headquartered in Los Angeles, California, SFOX sources liquidity from a diverse range of exchanges, over-the-counter desks, and market makers. The company's trading platform is designed to facilitate real-time trading across various assets and provides professional tools, including reporting and analytics for multi-user accounts. By employing specialized algorithms, SFOX enables clients to execute large trades without significantly affecting market prices, thus enhancing their returns on investment.

Brud

Series A in 2018
Brud Inc. is a transmedia studio based in Los Angeles that specializes in the development of digital and robotic characters for social platforms. Founded in 2014, the company focuses on creating character-driven story worlds, leveraging expertise in robotics, artificial intelligence, and machine learning. Brud is known for its work in producing virtual influencers, which are digital personas that engage audiences across various media channels. The company's innovative approach combines technology and storytelling, allowing for the creation of captivating narratives that resonate with contemporary audiences.

Blue Vision Labs

Series A in 2018
Blue Vision Labs Inc. is a technology company based in Los Angeles, California, specializing in augmented reality and machine perception for self-driving vehicles. Founded in 2016, the company aims to transform interaction between technology, users, and the environment through its innovative augmented reality cloud platform. This platform creates a three-dimensional map of urban spaces, allowing mobile devices to ascertain their location using visual data from cameras. This capability facilitates the development of collaborative augmented reality applications, enabling multiple users to interact with shared content in a precise spatial context. The team comprises engineers and researchers with backgrounds from prestigious organizations, focusing on advancements in robotics, computer vision, and related fields. As of 2018, Blue Vision Labs operates as a subsidiary of Lyft, Inc.

100 Thieves

Seed Round in 2017
100 Thieves, LLC, an esports organization, competes in professional leagues. The company has a team, which participates in leagues and championships. Additionally, it also retails sports apparel through its online store. The company was founded in 2016 and is based in Detroit, Michigan.

Octant Bio

Seed Round in 2017
Octant Bio is focused on advancing health and treating complex diseases through innovative synthetic technology. The company utilizes a combination of synthetic biology, genome engineering, next-generation sequencing, and computational methods to assess the activity of numerous receptor pathways within human cells. This approach allows for the development of multi-targeted small molecule drug leads by leveraging machine learning to engineer compounds that interact with multiple receptors. By generating extensive multi-receptor pathway data, Octant Bio aims to enhance rational drug design and uncover new therapeutic possibilities. Founded in 2017 and based in Los Angeles, California, Octant Bio is dedicated to transforming the landscape of drug discovery and development.

Brud

Seed Round in 2017
Brud Inc. is a transmedia studio based in Los Angeles that specializes in the development of digital and robotic characters for social platforms. Founded in 2014, the company focuses on creating character-driven story worlds, leveraging expertise in robotics, artificial intelligence, and machine learning. Brud is known for its work in producing virtual influencers, which are digital personas that engage audiences across various media channels. The company's innovative approach combines technology and storytelling, allowing for the creation of captivating narratives that resonate with contemporary audiences.

Dave

Seed Round in 2017
Dave Inc. is a financial services company based in Los Angeles, California, founded in 2015. The company has developed a mobile application designed to assist users in managing their finances by providing insights into bank overdrafts and predicting expenses. The app enables users to avoid overdraft fees and low balances by offering features such as paycheck advances, budgeting tools, and resources for finding side gigs. With a focus on helping users maintain financial stability, Dave serves approximately 7 million Americans by providing essential tools for budgeting and credit building. The application is accessible on both the App Store and Google Play, positioning Dave as a key player in the challenger bank space.

Vidme

Series A in 2016
Vidme is an online video sharing platform based in Los Angeles that provides a community for users to express and share their ideas through video content. The platform allows individuals to upload videos across various categories, including gaming, animation, movies, and entertainment. Vidme facilitates a seamless user experience by enabling video uploads without requiring users to create an account, thereby encouraging broader participation and interaction within its community.

Dave

Seed Round in 2016
Dave Inc. is a financial services company based in Los Angeles, California, founded in 2015. The company has developed a mobile application designed to assist users in managing their finances by providing insights into bank overdrafts and predicting expenses. The app enables users to avoid overdraft fees and low balances by offering features such as paycheck advances, budgeting tools, and resources for finding side gigs. With a focus on helping users maintain financial stability, Dave serves approximately 7 million Americans by providing essential tools for budgeting and credit building. The application is accessible on both the App Store and Google Play, positioning Dave as a key player in the challenger bank space.

Blue Vision Labs

Seed Round in 2016
Blue Vision Labs Inc. is a technology company based in Los Angeles, California, specializing in augmented reality and machine perception for self-driving vehicles. Founded in 2016, the company aims to transform interaction between technology, users, and the environment through its innovative augmented reality cloud platform. This platform creates a three-dimensional map of urban spaces, allowing mobile devices to ascertain their location using visual data from cameras. This capability facilitates the development of collaborative augmented reality applications, enabling multiple users to interact with shared content in a precise spatial context. The team comprises engineers and researchers with backgrounds from prestigious organizations, focusing on advancements in robotics, computer vision, and related fields. As of 2018, Blue Vision Labs operates as a subsidiary of Lyft, Inc.

Managed by Q

Series B in 2016
Managed by Q Inc. operates a comprehensive workplace management platform that simplifies office operations for businesses. Founded in 2013 and based in New York, the company provides a range of services including on-demand cleaning, maintenance, IT support, security, and supply replenishment. The platform serves as a central hub for managing various office needs, allowing users to schedule services, restock supplies, and request maintenance through a user-friendly application. Additionally, Managed by Q offers project management services such as vendor management, office design, and relocation assistance. As a subsidiary of Eden Technologies, Managed by Q is dedicated to creating economic opportunities, fostering good job creation for its operators, and supporting small businesses. With a presence in major cities like Los Angeles, Chicago, and San Francisco, the company is redefining workplace management and enhancing operational efficiency for its clients.

Caspar AI

Pre Seed Round in 2015
Caspar AI is a global company headquartered in Silicon Valley, with additional offices in Los Angeles, Las Vegas, Amsterdam, and Tokyo. The company specializes in providing a fully integrated smart home system that utilizes privacy-preserving artificial intelligence to enhance the quality of life for seniors. By delivering real-time health insights and alerts, Caspar AI enables operators of senior housing facilities to improve staff efficiency and support the independence of residents. Its technology collects and analyzes medical and behavioral data within the home, facilitating early detection of incidents and diseases. This actionable data empowers caregivers to provide efficient and responsive care, ensuring that seniors receive the support they need while maintaining their autonomy.

Managed by Q

Series A in 2015
Managed by Q Inc. operates a comprehensive workplace management platform that simplifies office operations for businesses. Founded in 2013 and based in New York, the company provides a range of services including on-demand cleaning, maintenance, IT support, security, and supply replenishment. The platform serves as a central hub for managing various office needs, allowing users to schedule services, restock supplies, and request maintenance through a user-friendly application. Additionally, Managed by Q offers project management services such as vendor management, office design, and relocation assistance. As a subsidiary of Eden Technologies, Managed by Q is dedicated to creating economic opportunities, fostering good job creation for its operators, and supporting small businesses. With a presence in major cities like Los Angeles, Chicago, and San Francisco, the company is redefining workplace management and enhancing operational efficiency for its clients.

Vidme

Seed Round in 2015
Vidme is an online video sharing platform based in Los Angeles that provides a community for users to express and share their ideas through video content. The platform allows individuals to upload videos across various categories, including gaming, animation, movies, and entertainment. Vidme facilitates a seamless user experience by enabling video uploads without requiring users to create an account, thereby encouraging broader participation and interaction within its community.

SHIFT

Series A in 2014
Shift Technologies, Inc. operates an online platform that facilitates the buying and selling of new and used cars, offering a range of vehicle types including sedans, SUVs, and trucks. Founded in 2013 and headquartered in San Francisco, California, with additional locations in Los Angeles, San Diego, Sacramento, and Portland, Shift aims to simplify the car purchase experience. The company provides a comprehensive service that includes detailing vehicles, listing them on multiple platforms, managing test drives, and connecting sellers with potential buyers. Customers receive a detailed 150-point concierge report that encompasses vehicle specifications, high-resolution images, and history reports. Shift also offers financing options and additional support services throughout the car ownership lifecycle, making the process more accessible and enjoyable for consumers.

Expa

Seed Round in 2014
Expa, LLC is a startup studio and venture fund founded in 2013 by Uber co-founder Garrett Camp, headquartered in San Francisco, California, with additional offices in New York, Vancouver, Los Angeles, and São Paulo. The firm focuses on developing and launching new companies by providing critical support in product strategy, system design, and user experience. Expa aims to help entrepreneurs navigate the early stages of business development, avoiding common pitfalls and removing obstacles to success. With a team of experienced founders and entrepreneurs who have led notable companies, Expa offers a comprehensive support system that includes office space, capital, equity, and expert guidance. The firm has raised substantial funding to empower startups and foster innovation within technology-related sectors.

Knowable Universe

Seed Round in 2014
Knowable Universe, Inc., doing business as Knowable, develops an online platform that offers audio courses. Its courses include long-form audio instruction, detailed lesson summaries, curated learning tools, a downloadable e-textbook, and access to private student communities. The company was incorporated in 2013 and is based in Los Angeles, California.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Violet Grey

Series A in 2014
VIOLET GREY is a beauty retail company that operates both online and through a physical store, specializing in a wide range of beauty care products. The company's offerings include an extensive selection of makeup items such as primers, foundations, concealers, eye products, and lip cosmetics, as well as skincare essentials like cleansers, masks, and moisturizers. VIOLET GREY also provides hair care products and various beauty tools and accessories. In addition to its retail operations, the company features THE VIOLET FILES, a digital magazine, and offers private makeup application services and tutorials. Originally founded as a private dressing studio for Hollywood's elite, the company has evolved into a curated marketplace known for its emphasis on makeup recommendations and beauty insights. Established in 2010 and based in West Hollywood, California, VIOLET GREY combines luxury with a focus on providing consumers with high-quality beauty products and expert advice.

DailyLook

Seed Round in 2013
DailyLook, Inc. is an online fashion retailer based in Los Angeles, California, founded in 1998. The company specializes in providing a premium personal styling experience by offering a curated selection of trendy clothing, shoes, bags, and accessories for women. Its product range includes various garments such as blazers, dresses, denim wear, outerwear, and tops, as well as footwear like boots and sandals. DailyLook's unique approach involves professional stylists who handpick outfits tailored to individual body shapes, preferences, and lifestyles, allowing customers to try on the curated looks at home. With the convenience of free shipping both ways, customers can purchase what they love and return the rest, simplifying the shopping process while promoting self-expression through fashion.

FlightCar

Seed Round in 2013
FlightCar, Inc. is an online platform that connects car owners with travelers seeking rental vehicles, primarily at airports. Founded in 2012 and headquartered in San Francisco, California, FlightCar enables individuals who park their cars at airports to rent them out to other approved travelers, thus maximizing the utility of parked vehicles. The service is available in various cities across the United States, including major locations such as Los Angeles, Boston, and Washington D.C. By facilitating this peer-to-peer car rental model, FlightCar offers travelers an economical alternative to traditional car rental services while providing car owners with an opportunity to earn income from their vehicles.

Violet Grey

Seed Round in 2013
VIOLET GREY is a beauty retail company that operates both online and through a physical store, specializing in a wide range of beauty care products. The company's offerings include an extensive selection of makeup items such as primers, foundations, concealers, eye products, and lip cosmetics, as well as skincare essentials like cleansers, masks, and moisturizers. VIOLET GREY also provides hair care products and various beauty tools and accessories. In addition to its retail operations, the company features THE VIOLET FILES, a digital magazine, and offers private makeup application services and tutorials. Originally founded as a private dressing studio for Hollywood's elite, the company has evolved into a curated marketplace known for its emphasis on makeup recommendations and beauty insights. Established in 2010 and based in West Hollywood, California, VIOLET GREY combines luxury with a focus on providing consumers with high-quality beauty products and expert advice.

BlackJet

Venture Round in 2012
BlackJet operates an online platform that enables consumers to book seats on private jets quickly and affordably, with a focus on guaranteed seat availability. Founded in 2012 and headquartered in the United States, the service prioritizes convenience by allowing bookings in as little as 10 seconds. Initially, BlackJet offers two primary routes connecting New York to Los Angeles and New York to South Florida. The company plans to expand its offerings to include additional routes, such as connections from San Francisco to Los Angeles, New York, and Las Vegas, based on user demand.

PayDragon

Seed Round in 2012
PayDragon, Inc. is a company based in Los Angeles, California, that specializes in developing mobile applications for online shopping. Its iPhone and Android apps allow users to order and purchase products from nearby stores, ensuring that items are ready for pickup upon arrival. This service aims to enhance the shopping experience by minimizing wait times and eliminating the need to stand in line for ordering and payment.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Exec

Seed Round in 2012
Exec is house cleaning service you can book instantly from your iPhone or the web. It services San Francisco, Seattle, San Diego, Los Angeles, New York, Boston, Chicago, and Washington DC with plans to expand to other cities in the U.S.

nprogress

Seed Round in 2011
nProgress is the creator of ntro, a mobile social discovery platform for iPhone and Android. ntro is a social discovery smartphone app that helps you discover and connect with nearby people who share your interests, whether it’s food trucks, TechCrunch or zombies. Simply enter your interests or download them from Facebook – ntro connects you to other people who like the same things and lets you know if you have any friends in common. ntro is available for free on iPhone and Android in Los Angeles and the San Francisco Bay Area. The app will expand to more cities soon. Get more info at www.ntro.com

Zeus Living

Seed Round in 2011
Zeus Living, Inc. is a property management company that specializes in renting furnished housing to startups, students, and companies in various locations, including the Bay Area, Seattle, Los Angeles, and the District of Columbia. Founded in 2015 and based in San Francisco, California, the company partners with homeowners to manage and furnish their properties, allowing owners to maximize their rental income while providing clients with access to comfortable and ready-to-live-in homes for both business and personal travel. Zeus Living also offers a web-based application that provides detailed property information to enhance the user experience for both property owners and tenants.

ZeroCater

Venture Round in 2011
ZeroCater, Inc. is a food service company that specializes in providing personalized meal solutions for workplaces. Founded in 2009 and based in San Francisco, the company offers a subscription-based and on-demand platform that delivers meals from independent restaurants, caterers, and private chefs. ZeroCater caters to various occasions, including meetings, events, and celebrations, with menu options ranging from breakfast and lunch to desserts and happy hour selections, as well as alcoholic beverages from craft breweries. The company serves clients in major cities such as New York, Chicago, Washington, D.C., Austin, and Los Angeles, and aims to foster workplace culture and community through food. ZeroCater has established itself as a prominent provider in the office catering sector, partnering with various businesses across industries.

Factual

Series A in 2010
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Ze Frank Games

Seed Round in 2010
social network meets social game

Star.me

Seed Round in 2010
Star.me is a platform that facilitates rich and deep engagement for brands and celebrities, including Imogen Heap, iJustine, Michael Buckley, and many more. Star.me provides fans with opportunities for participation in the form of missions, games, custom rewards, and fun.

CitizenNet

Seed Round in 2010
CitizenNet, Inc. is a marketing platform that specializes in interpreting real-time social signals from various social media sources, including Twitter and Facebook, to enhance ad targeting. Founded in 2008 and headquartered in Beverly Hills, California, the company utilizes a semantic platform that aggregates and analyzes social content, allowing for the automatic matching of relevant content to web pages. Its offerings include tools for capturing real-time activity, content analytics for monitoring trends and sentiment, user analytics to gather information on social interactions, and outreach tools to engage potential customers. CitizenNet has a strong focus on improving social media advertising performance through advanced audience prediction and media optimization, drawing on a wealth of expertise from its diverse team, which has backgrounds in technology, advertising, and entertainment. The company operates as a subsidiary of Condé Nast.

Kumu Wellness

Seed Round in 2009
Kumu Wellness pairs you with a real Wellness Coach who’s dedicated to helping you achieve your health and fitness goals. Just like you talk with friends, you can text, photo message, and video chat with your coach on an unlimited basis, all through the Kumu app. A note from Kumu's CEO: Kumu was born from the vision that wellness is a journey best accomplished with a friend. We call these friends Kumu Wellness Coaches, and we’ve spent the last 5 years learning, and failing, and learning some more about what makes an awesome Coach. Knowledgeable. Supportive. Someone who understands that to replace a bad habit, you first have to create a good habit. Our core belief is that for a healthy habit to stick, it has to be simple and personal. So Kumu gets rid of the need for nutrition calculators, rigid exercise plans, and gives you 100% more of the personal attention from your Coach. Kumu is the labor of love for 10 passionate team members based in Los Angeles

Sharethrough

Seed Round in 2007
Sharethrough, Inc. is a prominent provider of native advertising software designed for publishers, application developers, and advertisers around the globe. Established in 2008 and headquartered in San Francisco, the company operates multiple locations, including New York, Los Angeles, Chicago, Austin, Detroit, London, and Toronto. Sharethrough offers a comprehensive supply-side platform that enables publishers to manage their native ad strategies, encompassing direct sales, execution, and yield management. For advertisers, the company provides a robust solution that facilitates the purchase and execution of native ad campaigns within various content feeds. Additionally, Sharethrough operates an ad exchange tailored for programmatic native advertising, positioning itself as a leader in in-feed monetization. By focusing on non-intrusive, quality content, Sharethrough aims to enhance user engagement while allowing publishers to monetize their properties effectively.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.