SV Angel

SV Angel is a San Francisco-based seed fund founded by Ron Conway, specializing in early-stage investments primarily in the Internet software sector. Established in 1992, the firm distinguishes itself from traditional venture capital by adopting a portfolio approach, investing in a larger number of companies while refraining from taking board seats. This allows SV Angel to focus on providing extensive business development, financing, mergers and acquisitions, and strategic advice to its portfolio companies. Over the years, SV Angel has supported numerous high-profile startups, including Facebook, Google, and Airbnb. The firm continues to leverage its extensive network to facilitate growth and innovation within the companies it invests in, aiming to foster a thriving startup ecosystem across the United States.

Ron Conway

Founder and Managing Partner

Ronald Conway

Founder and Managing Partner

Topher Conway

Managing Partner

Sourav Gupta

Principal

Steven Lee

Partner

Robert Pollak

Partner

Beth Turner

Managing Partner - Seed

Past deals in Home Decor

Block Renovation

Series C in 2021
Block Renovation is a home renovation platform that integrates design, construction labor, and materials to create a seamless renovation experience for homeowners and contractors. Founded by Koda Wang and Luke Sherwin, the company aims to simplify the often complex and confusing process of home renovations. By bringing design, sourcing, and project management together, Block Renovation provides homeowners with clarity on outcomes, quality, pricing, and timelines. This approach not only enhances the experience for homeowners looking to improve their living spaces but also offers a more efficient working method for contractors.

Feather

Series B in 2020
Feather Home Inc. operates an online platform that offers furniture and home decor rental services, catering primarily to urban residents seeking affordable furnishing solutions. Established in 2017 and based in New York, the company allows users to rent a variety of high-quality furniture, including items for living rooms, dining rooms, bedrooms, and home offices, with the flexibility to renew, swap, buy, or return as their needs change. Feather's service includes free delivery and assembly within a week, helping customers transition from empty spaces to fully furnished homes efficiently. Additionally, the company's circular approach aims to minimize environmental impact by reducing furniture waste, promoting sustainability by keeping furnishings in use and out of landfills.

Block Renovation

Seed Round in 2018
Block Renovation is a home renovation platform that integrates design, construction labor, and materials to create a seamless renovation experience for homeowners and contractors. Founded by Koda Wang and Luke Sherwin, the company aims to simplify the often complex and confusing process of home renovations. By bringing design, sourcing, and project management together, Block Renovation provides homeowners with clarity on outcomes, quality, pricing, and timelines. This approach not only enhances the experience for homeowners looking to improve their living spaces but also offers a more efficient working method for contractors.

Feather

Seed Round in 2017
Feather Home Inc. operates an online platform that offers furniture and home decor rental services, catering primarily to urban residents seeking affordable furnishing solutions. Established in 2017 and based in New York, the company allows users to rent a variety of high-quality furniture, including items for living rooms, dining rooms, bedrooms, and home offices, with the flexibility to renew, swap, buy, or return as their needs change. Feather's service includes free delivery and assembly within a week, helping customers transition from empty spaces to fully furnished homes efficiently. Additionally, the company's circular approach aims to minimize environmental impact by reducing furniture waste, promoting sustainability by keeping furnishings in use and out of landfills.

Feather

Seed Round in 2017
Feather Home Inc. operates an online platform that offers furniture and home decor rental services, catering primarily to urban residents seeking affordable furnishing solutions. Established in 2017 and based in New York, the company allows users to rent a variety of high-quality furniture, including items for living rooms, dining rooms, bedrooms, and home offices, with the flexibility to renew, swap, buy, or return as their needs change. Feather's service includes free delivery and assembly within a week, helping customers transition from empty spaces to fully furnished homes efficiently. Additionally, the company's circular approach aims to minimize environmental impact by reducing furniture waste, promoting sustainability by keeping furnishings in use and out of landfills.

Casper

Series B in 2015
Casper Sleep Inc. designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture, targeting consumers in the United States, Canada, and Europe. The company's offerings include both core sleep products and sleep accessories, developed by a team of product engineers. Casper operates through its e-commerce platform, a network of retail stores, and partnerships with various retailers. Founded in 2014 and headquartered in New York, Casper initially emerged as a startup focused on providing comfortable mattresses directly to consumers, removing the need for commission-driven pricing models. The company emphasizes the importance of sleep and aims to enhance customers' sleeping experiences with its innovative products.

Casper

Series A in 2014
Casper Sleep Inc. designs and sells a variety of sleep products, including mattresses, pillows, sheets, duvets, and bedroom furniture, targeting consumers in the United States, Canada, and Europe. The company's offerings include both core sleep products and sleep accessories, developed by a team of product engineers. Casper operates through its e-commerce platform, a network of retail stores, and partnerships with various retailers. Founded in 2014 and headquartered in New York, Casper initially emerged as a startup focused on providing comfortable mattresses directly to consumers, removing the need for commission-driven pricing models. The company emphasizes the importance of sleep and aims to enhance customers' sleeping experiences with its innovative products.

Move Loot

Seed Round in 2014
Move Loot Inc. operates an online marketplace for buying and selling new and used furniture in the United States, primarily serving clients in North Carolina, Georgia, New York, and California. The company allows sellers to submit their furniture easily, after which it curates, prices, and lists the items on its platform. Move Loot manages the logistics by arranging pickups from sellers and delivering the items to buyers, ensuring a hassle-free experience. Its extensive range of offerings includes sofas, chairs, tables, beds, and various home décor items. Founded in 2013 and based in San Francisco, Move Loot aims to provide customers with unique and affordable furniture options while facilitating a seamless transaction process.

AptDeco

Seed Round in 2014
AptDeco, Inc. is an online marketplace that facilitates the buying and selling of pre-owned home furnishings. Founded in 2013 and based in New York, the platform allows users to browse a wide range of items, including sofas, chairs, tables, beds, and home accessories. AptDeco streamlines the furniture exchange process by providing a trusted community of buyers and sellers, along with pre-arranged pick-up and delivery services, and a secure payment system. This comprehensive approach aims to enhance the experience of discovering and acquiring quality used furniture while minimizing the associated challenges.

Porch

Seed Round in 2013
Porch.com, Inc. operates an online platform that connects homeowners with local home repair services, facilitating the arrangement of setup and installation for purchased goods. The company serves as a resource for home improvement professionals and helps homeowners make informed decisions about home projects. Porch is available nationwide through its website and mobile app, and it is also the exclusive in-store resource in over 1,720 Lowe's locations across the United States. In addition to its core services, Porch offers a tool called Service Attach, which allows customers to add installation or assembly services to their online shopping carts. The company has a strategic partnership with Cinch Home Services Inc. Established in 2011, Porch is headquartered in Seattle, Washington.

Fab

Series A in 2011
Fab, Inc. is an online retailer specializing in everyday design products, serving customers in the United States, Canada, and Australia. Founded in February 2009 and headquartered in New York City, the company offers a diverse range of items, including furniture, kitchen and dining accessories, bed and bath products, art, jewelry, and personal accessories. As of March 2015, Fab operates as a subsidiary of PCH International Ltd.

Fab

Seed Round in 2011
Fab, Inc. is an online retailer specializing in everyday design products, serving customers in the United States, Canada, and Australia. Founded in February 2009 and headquartered in New York City, the company offers a diverse range of items, including furniture, kitchen and dining accessories, bed and bath products, art, jewelry, and personal accessories. As of March 2015, Fab operates as a subsidiary of PCH International Ltd.

Style for Hire

Seed Round in 2011
Style for Hire is a stylist agency based in Brooklyn, New York, with a location in Washington, D.C. The company operates a national network of trained and certified personal stylists who provide affordable in-home wardrobe advice and shopping assistance. Its services include stylist introductions, closet audits, closet shopping, personal shopping, and special project and event styling. Co-founded by celebrity stylist Stacy London, known for her role on TLC's What Not to Wear, Style for Hire aims to make personal styling accessible to a broader audience through its comprehensive offerings.
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