SV Angel

SV Angel is a San Francisco-based seed fund founded by Ron Conway, specializing in early-stage investments primarily in the Internet software sector. Established in 1992, the firm distinguishes itself from traditional venture capital by adopting a portfolio approach, investing in a larger number of companies while refraining from taking board seats. This allows SV Angel to focus on providing extensive business development, financing, mergers and acquisitions, and strategic advice to its portfolio companies. Over the years, SV Angel has supported numerous high-profile startups, including Facebook, Google, and Airbnb. The firm continues to leverage its extensive network to facilitate growth and innovation within the companies it invests in, aiming to foster a thriving startup ecosystem across the United States.

Ron Conway

Founder and Managing Partner

Ronald Conway

Founder and Managing Partner

Topher Conway

Managing Partner

Sourav Gupta

Principal

Steven Lee

Partner

Robert Pollak

Partner

Beth Turner

Managing Partner - Seed

Past deals in Personal Finance

Vesto

Pre Seed Round in 2022
Treasury management for startups.

Domain Money

Venture Round in 2022
Domain Money is a financial services platform that facilitates investment in both stocks and cryptocurrencies. It offers a range of services suitable for clients at various stages of life, including financial planning, cash flow management, retirement planning, and estate planning. Users can earn interest on their assets, borrow against them, and utilize a cryptocurrency rewards credit card, all within a single, secure platform. By providing flat-fee plans and comprehensive financial analysis, Domain Money aims to help individuals streamline their transactions and enhance their overall investment strategies.

Goldfinch

Series A in 2022
Goldfinch is a credit platform that offers crypto loans without collateral. It also offers capital in a digital currency by expanding access to capital in emerging markets and offers a stable yield to the lenders, enabling the empowerment of financial inclusion in emerging markets. The company was founded in 2020 by Mike Sall and Blake West.

Domain Money

Series A in 2021
Domain Money is a financial services platform that facilitates investment in both stocks and cryptocurrencies. It offers a range of services suitable for clients at various stages of life, including financial planning, cash flow management, retirement planning, and estate planning. Users can earn interest on their assets, borrow against them, and utilize a cryptocurrency rewards credit card, all within a single, secure platform. By providing flat-fee plans and comprehensive financial analysis, Domain Money aims to help individuals streamline their transactions and enhance their overall investment strategies.

Jerry

Series A in 2021
Jerry is an AI-driven financial service startup that assists American families in negotiating loans and insurance. The company focuses on identifying potential savings on fixed costs, such as subscriptions for insurance and loans, and handles the negotiation process on behalf of its members to secure better rates and streamline paperwork, allowing for automatic savings. Jerry's platform simplifies the management of various financial aspects, including car insurance and refinancing car loans, while also providing transparency regarding maintenance and repair costs. The service is offered at no cost to its members.

Goldfinch

Venture Round in 2021
Goldfinch is a credit platform that offers crypto loans without collateral. It also offers capital in a digital currency by expanding access to capital in emerging markets and offers a stable yield to the lenders, enabling the empowerment of financial inclusion in emerging markets. The company was founded in 2020 by Mike Sall and Blake West.

Clara

Pre Seed Round in 2021
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

Affirm

Post in 2021
Affirm is a financial technology company that offers installment loans to consumers at the point of sale, allowing them to make purchases from online merchants and pay for them in fixed monthly installments. Founded in 2012 and headquartered in San Francisco, with an additional office in Chicago, Affirm aims to provide transparent financial products that empower consumers and enhance their buying experience. Customers can select Affirm as a payment method at checkout, complete a real-time application, and choose a payment plan that aligns with their budget. The service stands out by offering upfront pricing with no hidden fees or compounding interest, unlike traditional credit options. Affirm partners with over 2,000 merchants across various sectors, including retail, travel, and electronics, to provide consumers with a flexible alternative to credit cards. Loans are facilitated through a partnership with Cross River Bank, ensuring a reliable financing option for users.

Clara

Seed Round in 2020
Clara is a financial technology company focused on simplifying home mortgage financing for individuals and families. By leveraging advanced technology, Clara aims to enhance the efficiency, transparency, and personalization of the mortgage origination process. Its online lending platform facilitates an easy and streamlined experience for consumers, allowing them to secure home financing quickly and clearly. In addition to its mortgage offerings, Clara also provides a suite of financial tools designed for businesses, including corporate expense management solutions, corporate cards, and bill payment services. This comprehensive approach enables both consumers and businesses to manage their financial needs with greater ease and control.

ZenBill

Pre Seed Round in 2020
ZenBill develops a digital tool to send, receive, and manage payments. It provides an online service that process finances without the need of papers. ZenBill is based in Honolulu, Hawaii.

Aven

Series A in 2019
Operator of a fintech company intended to offer a home equity line of credit. The company allows homeowners to leverage their home equity to obtain a credit card with lower interest rates compared to traditional ones and offers flexible repayment options, enabling users with financial flexibility and savings.

Even.com

Series B in 2018
Even.com is focused on enhancing financial resilience for employees, addressing the challenges faced by over half of Americans living paycheck to paycheck. The company develops a mobile budgeting application that automatically budgets upcoming bills, allowing users to manage their spending habits effectively. By partnering with employers, Even provides its services as a benefit, which not only supports employees in making ends meet, paying down debt, and saving money but also helps employers improve employee retention. The business operates transparently, ensuring that it profits only when its customers do. Even.com is based in Oakland, California, and Raleigh, North Carolina.

Grove

Series A in 2018
Grove Advisors LLC is a financial advisory firm based in San Francisco, California, that was established in 2015. The company specializes in providing personalized financial advice through a platform that connects clients with Certified Financial Planners. Grove assesses clients' current financial situations and develops tailored plans to enhance their financial confidence. By utilizing proprietary software, Grove offers its services at a more affordable rate compared to traditional financial advisors. Clients can choose from various service packages, including annual, monthly, and hourly options, allowing for flexibility in how they receive financial guidance. The aim of Grove is to make personalized financial planning accessible to a broader audience, enabling individuals to understand their future expense trends and create effective budgets to achieve their financial goals.

ThriveCash

Seed Round in 2017
Thrive, the company behind ThriveCash, is a technology company designing financial products for students and young professionals based on where they are going, not where they have been. Its founders came to the US to attend college. They arrived with little money but a lot of promise. With a bit of luck and a lot of hard work, both graduated from Stanford, and went on to become product and engineering leaders at Twitter. But it was not always easy, particularly without credit or full financial backing from their families. Thrive was born from their experience. Today, Thrive invests in human potential.

Grove

Seed Round in 2017
Grove Advisors LLC is a financial advisory firm based in San Francisco, California, that was established in 2015. The company specializes in providing personalized financial advice through a platform that connects clients with Certified Financial Planners. Grove assesses clients' current financial situations and develops tailored plans to enhance their financial confidence. By utilizing proprietary software, Grove offers its services at a more affordable rate compared to traditional financial advisors. Clients can choose from various service packages, including annual, monthly, and hourly options, allowing for flexibility in how they receive financial guidance. The aim of Grove is to make personalized financial planning accessible to a broader audience, enabling individuals to understand their future expense trends and create effective budgets to achieve their financial goals.

Morty

Seed Round in 2017
Morty is on a mission to revolutionize the outdated mortgage industry by letting people shop, compare, and close on any mortgage from any lender, completely online. Purchasing a home is the largest, most important financial transaction of most people’s lives. They believe getting a mortgage should be just as simple, modern, and transparent as buying anything else online. We’re building the first-ever, fully digital marketplace to make this possible - like Kayak, but for mortgages.

Dave

Seed Round in 2017
Dave Inc. is a financial services company based in Los Angeles, California, founded in 2015. The company has developed a mobile application designed to assist users in managing their finances by providing insights into bank overdrafts and predicting expenses. The app enables users to avoid overdraft fees and low balances by offering features such as paycheck advances, budgeting tools, and resources for finding side gigs. With a focus on helping users maintain financial stability, Dave serves approximately 7 million Americans by providing essential tools for budgeting and credit building. The application is accessible on both the App Store and Google Play, positioning Dave as a key player in the challenger bank space.

Jerry

Seed Round in 2017
Jerry is an AI-driven financial service startup that assists American families in negotiating loans and insurance. The company focuses on identifying potential savings on fixed costs, such as subscriptions for insurance and loans, and handles the negotiation process on behalf of its members to secure better rates and streamline paperwork, allowing for automatic savings. Jerry's platform simplifies the management of various financial aspects, including car insurance and refinancing car loans, while also providing transparency regarding maintenance and repair costs. The service is offered at no cost to its members.

Pilot

Seed Round in 2017
Pilot.com, Inc. is a financial services company that specializes in bookkeeping, tax preparation, and CFO services tailored for startups and small businesses. Established in 2016 and based in San Francisco, California, Pilot pairs each client with a dedicated account manager to ensure personalized bookkeeping support. The company utilizes an advanced platform that automates accrual basis bookkeeping, providing clients with accurate financial reports on demand. In addition to bookkeeping, Pilot offers CFO services that include annual budgeting, ongoing financial support, pitch assessments, and fundraising strategies. Formerly known as Zapgram, Inc., the company rebranded in July 2017 to reflect its focus on delivering high-quality financial solutions for growing businesses.

Dave

Seed Round in 2016
Dave Inc. is a financial services company based in Los Angeles, California, founded in 2015. The company has developed a mobile application designed to assist users in managing their finances by providing insights into bank overdrafts and predicting expenses. The app enables users to avoid overdraft fees and low balances by offering features such as paycheck advances, budgeting tools, and resources for finding side gigs. With a focus on helping users maintain financial stability, Dave serves approximately 7 million Americans by providing essential tools for budgeting and credit building. The application is accessible on both the App Store and Google Play, positioning Dave as a key player in the challenger bank space.

LendUp

Series C in 2016
LendUp Loans, LLC is an online lending service based in Oakland, California, founded in 2011. The company focuses on providing financial solutions for individuals who struggle with access to mainstream banking due to poor credit or unstable incomes. LendUp offers a variety of credit products, including single-payment loans, installment loans, and credit cards, while also integrating educational resources into their offerings. This approach aims to empower borrowers by equipping them with the knowledge and tools needed to improve their financial health and break free from cycles of debt. The company's technology and products are developed in-house, reflecting its commitment to creating accessible financial solutions for underserved populations.

Clarity Money

Series A in 2016
Clarity Money, Inc. is a New York-based company founded in 2016 that specializes in a personal finance application powered by artificial intelligence. The application is designed to assist individuals in managing their personal finances by providing tools to analyze spending habits and make informed financial decisions. Users can lower their bills, cancel unnecessary subscriptions, transfer money, open savings accounts, and check their credit scores through the app. Clarity Money aims to enhance financial transparency and empower users to optimize their financial resources. As of April 2018, Clarity Money operates as a subsidiary of Goldman Sachs Bank USA.

Human Interest

Seed Round in 2016
Human Interest provides accessible and affordable employee retirement plans, addressing a significant gap in the market where traditionally only large companies offered such benefits. This leaves over half of working Americans without a secure financial future. The company operates an administration and advising platform that automatically creates employee accounts and syncs deductions with payroll providers. Additionally, Human Interest offers personalized investment advice to empower small and medium-sized businesses in providing their employees with essential financial security. By democratizing access to retirement planning, Human Interest aims to foster financial independence for individuals across diverse occupations.

LendUp

Series B in 2016
LendUp Loans, LLC is an online lending service based in Oakland, California, founded in 2011. The company focuses on providing financial solutions for individuals who struggle with access to mainstream banking due to poor credit or unstable incomes. LendUp offers a variety of credit products, including single-payment loans, installment loans, and credit cards, while also integrating educational resources into their offerings. This approach aims to empower borrowers by equipping them with the knowledge and tools needed to improve their financial health and break free from cycles of debt. The company's technology and products are developed in-house, reflecting its commitment to creating accessible financial solutions for underserved populations.

Human Interest

Seed Round in 2015
Human Interest provides accessible and affordable employee retirement plans, addressing a significant gap in the market where traditionally only large companies offered such benefits. This leaves over half of working Americans without a secure financial future. The company operates an administration and advising platform that automatically creates employee accounts and syncs deductions with payroll providers. Additionally, Human Interest offers personalized investment advice to empower small and medium-sized businesses in providing their employees with essential financial security. By democratizing access to retirement planning, Human Interest aims to foster financial independence for individuals across diverse occupations.

Credit Karma

Funding Round in 2014
Credit Karma is a personal finance company founded in 2007 and headquartered in San Francisco, California. It aims to assist individuals in making informed financial decisions by providing free access to credit reports and personalized financial advisory services. With a membership base exceeding 100 million, Credit Karma offers various tools and recommendations that help users secure better loan deals, save money, and monitor their credit status. The company's mission is to empower people to understand their finances and enhance their financial well-being.

Standard Treasury

Series A in 2014
Standard Treasury is a financial application provider that aims to streamline the banking experience for businesses, particularly small enterprises and startups. By utilizing standard application programming interfaces (APIs), the company simplifies various financial transactions, including electronic checks, foreign exchange, and rate-quoting services. Standard Treasury addresses the complexities businesses face when integrating banking services, which often involve cumbersome processes like sending large files over FTP that contain extensive specifications. Through its solutions, Standard Treasury seeks to enhance the efficiency of financial decision-making and improve the overall banking relationship for its clients.

SmartAsset

Series A in 2014
SmartAsset is a financial technology company that provides automated personalized financial advice to help individuals make informed financial decisions. Utilizing proprietary technology and unique Automated Financial Modeling software, SmartAsset enables users to simulate the impact of various financial choices on their personal finances. The company offers a range of calculators and tools related to home buying, retirement planning, life insurance, personal loans, and more, which are accessible on its website and through financial publisher sites via its Captivate tool. Additionally, SmartAsset connects consumers with financial advisors through its SmartAdvisor service. To support its mission, the company also features an in-house editorial team that produces thousands of educational articles and data-driven studies, enriching the user experience with valuable financial insights.

Fundera

Series A in 2014
Fundera, Inc. is an online marketplace that assists small business owners in comparing a wide range of loan options. Founded in 2013 and based in New York, Fundera offers a variety of financial products, including SBA loans, term loans, equipment financing, business lines of credit, invoice financing, short-term loans, merchant cash advances, small business startup loans, and personal loans for business. The platform provides expert insights and customized choices, enabling business owners to evaluate the best financial solutions based on their specific needs and eligibility. By leveraging proprietary technology and financial expertise, Fundera aims to empower small business owners to make informed financial decisions. As of October 2020, Fundera operates as a subsidiary of NerdWallet, Inc.

Wise

Series A in 2013
Wise is a company that specializes in international money transfer services, facilitating easy and low-cost transactions for individuals and businesses. Founded in 2010 and headquartered in London, Wise offers a core money transfer product and a borderless account designed for expats, freelancers, and travelers, which currently holds over £2 billion in deposits. The company also provides a mobile application that allows users to track their transfers and initiate new transactions conveniently. With additional offices in Tallinn and New York, Wise aims to simplify the process of sending money abroad swiftly and affordably.

ImpulseSave

Seed Round in 2012
Our world has become an increasingly optimized web of sales and marketing funnels aimed at extracting every possible dollar from people at every possible opportunity - creating an un-level playing field for the consumer. At ImpulseSave our web and mobile products enable people to level that playing field by both enabling and rewarding impulsive savings and investment from anywhere, at any time. Instead of trying to change people to have more discipline, we're leveraging those same hard-wired human instincts, technologies and tactics marketers have relied on for so long, for financial gain rather than loss. In doing so we've developed an entirely new breed of personal financial product with which people love engaging and through which people reach dramatic and rapid results.

LendUp

Seed Round in 2012
LendUp Loans, LLC is an online lending service based in Oakland, California, founded in 2011. The company focuses on providing financial solutions for individuals who struggle with access to mainstream banking due to poor credit or unstable incomes. LendUp offers a variety of credit products, including single-payment loans, installment loans, and credit cards, while also integrating educational resources into their offerings. This approach aims to empower borrowers by equipping them with the knowledge and tools needed to improve their financial health and break free from cycles of debt. The company's technology and products are developed in-house, reflecting its commitment to creating accessible financial solutions for underserved populations.

SmartAsset

Debt Financing in 2012
SmartAsset is a financial technology company that provides automated personalized financial advice to help individuals make informed financial decisions. Utilizing proprietary technology and unique Automated Financial Modeling software, SmartAsset enables users to simulate the impact of various financial choices on their personal finances. The company offers a range of calculators and tools related to home buying, retirement planning, life insurance, personal loans, and more, which are accessible on its website and through financial publisher sites via its Captivate tool. Additionally, SmartAsset connects consumers with financial advisors through its SmartAdvisor service. To support its mission, the company also features an in-house editorial team that produces thousands of educational articles and data-driven studies, enriching the user experience with valuable financial insights.

Branch

Seed Round in 2012
Branch is a financial technology company that partners with employers to provide hourly workers with accessible banking services. It aims to help employees manage their finances by offering a zero-fee bank account, free instant access to earned wages, and auto-budgeting tools. This service not only assists employers in attracting and retaining talent but also reduces costs associated with traditional payment methods like paper checks and paycards. By positioning itself as a financial wellness benefit, Branch addresses the needs of working Americans, promoting financial growth and stability.

Simple

Series A in 2010
Simple is a web and mobile application that consolidates various banking accounts into a single, user-friendly bank card. It offers built-in budgeting and saving tools, focusing on enhancing financial management for its users. Instead of generating revenue through traditional fees, Simple shares the net interest margin with its partner banks, which fosters a transparent and straightforward banking experience without the pressure of upselling complex products. Since its launch in January 2009 by Alex Payne, Shamir Karkal, and Josh Reich, Simple has grown to serve over 100,000 customers, processing $1.7 billion in annual transactions and achieving remarkable customer growth of 330%. The company is headquartered in Portland, Oregon.

BillGuard

Series A in 2010
BillGuard, Inc. is a personal finance company that specializes in developing a mobile application designed to enhance users' financial security and management. The app, available on both iOS and Android platforms, allows users to track their spending, monitor their credit for fraudulent activities, and receive alerts regarding potential identity theft. Key features include detailed spend analytics, credit score access, transaction maps, and alerts for data breaches. BillGuard utilizes a combination of crowdsourced feedback, data from regulatory bodies, and proprietary algorithms to highlight suspicious charges and transactions, ensuring users remain informed about their financial health. Founded in 2009 and initially known as CrowdSpot, the company was rebranded in 2010. It was later acquired by Prosper Marketplace in October 2015, solidifying its position in the personal finance sector.

Addepar

Series A in 2010
Addepar, Inc. is an investment management platform that specializes in data aggregation, analytics, and portfolio reporting for financial advisors and their clients. Founded in 2009 and headquartered in Mountain View, California, the company also has offices in New York, Chicago, and Salt Lake City. Addepar's platform consolidates various financial accounts, providing a comprehensive view of client portfolios and facilitating smarter investment decisions. It offers a range of services including onboarding, ongoing support, fund management, and administration. Additionally, Addepar provides an Open API, enabling integration with other systems and allowing developers to create applications on its platform. The company serves a diverse clientele, including family offices, wealth advisors, financial institutions, and foundations, aiming to deliver a clearer financial picture and effective communication of relevant information through customizable reporting.

Credit Karma

Series A in 2009
Credit Karma is a personal finance company founded in 2007 and headquartered in San Francisco, California. It aims to assist individuals in making informed financial decisions by providing free access to credit reports and personalized financial advisory services. With a membership base exceeding 100 million, Credit Karma offers various tools and recommendations that help users secure better loan deals, save money, and monitor their credit status. The company's mission is to empower people to understand their finances and enhance their financial well-being.

Simple

Seed Round in 2009
Simple is a web and mobile application that consolidates various banking accounts into a single, user-friendly bank card. It offers built-in budgeting and saving tools, focusing on enhancing financial management for its users. Instead of generating revenue through traditional fees, Simple shares the net interest margin with its partner banks, which fosters a transparent and straightforward banking experience without the pressure of upselling complex products. Since its launch in January 2009 by Alex Payne, Shamir Karkal, and Josh Reich, Simple has grown to serve over 100,000 customers, processing $1.7 billion in annual transactions and achieving remarkable customer growth of 330%. The company is headquartered in Portland, Oregon.

Expensify

Seed Round in 2009
Expensify, Inc. is a cloud-based expense management service founded in 2008 and headquartered in San Francisco, California, with additional offices in London and Australia. The platform caters to a wide range of users, including individuals, non-profits, small businesses, and corporations, enabling them to streamline the process of managing expenses. Users can create expense reports by importing expenses and receipts from credit cards or mobile devices, and the patented SmartScan technology allows for automatic receipt scanning and expense matching. Reimbursement options include ACH Direct Deposit and integration with payroll solutions. Expensify's features also encompass expense tracking, invoicing, bill payments, and travel booking, making it a comprehensive financial management tool for various business sizes. The company has established a strategic partnership with TripActions to enhance its service offerings.

Home-Account

Series A in 2009
Home-Account Inc. is a mortgage-finding service aimed at assisting borrowers in the United States to save money and make informed mortgage decisions. It evaluates and grades existing mortgages, offering tailored scenarios to enhance borrowers' financial situations. The platform connects users with the most suitable mortgage options available in the market, facilitating a more informed and cost-effective mortgage selection process. Through its online subscription service, Home-Account empowers borrowers by providing them with the necessary tools and information to navigate the mortgage landscape effectively.

Mint

Angel Round in 2006
Mint is a self-hosted web analytics program designed for simplicity and ease of use. It provides a flexible dashboard that allows users to monitor key metrics such as visits, referrers, popular pages, and search queries at a glance. In addition to its analytics capabilities, Mint also offers a free online personal finance service that enables users to track their bank accounts, credit cards, investments, and loans through a single interface. This functionality allows clients to review their transactions and monitor their spending effectively, supporting them in managing and growing their financial resources.

KnowledgeFirst

Series B in 2000
KnowledgeFirst, an Internet education-related financial and transactional services marketplace for college and graduate students.

KnowledgeFirst

Series A in 2000
KnowledgeFirst, an Internet education-related financial and transactional services marketplace for college and graduate students.
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