SWaN & Legend Venture Partners

SWaN & Legend Venture Partners, established in 2012 and based in Leesburg, Virginia, is a venture capital firm that specializes in investing in early and growth stage companies. The firm focuses on technology-enabled consumer brands across various sectors, including retail products and services, digital commerce, education technology, food and hospitality, and wellness. The partners, drawing on their extensive experience from prior ventures, actively collaborate with management teams to foster brand development and drive value creation. SWaN & Legend also emphasizes ethical practices, prioritizing the fair treatment of employees, consumers, vendors, and communities in their investment strategy.

Todd Foreman

Managing Director

Nick Gillette

Associate

Mark Mason

Director

Aaron Pollock

Associate

Fredrick Schaufeld

Co-Founder and Managing Director

Past deals in Philadelphia, PA

UrbanStems

Series C in 2021
UrbanStems Inc. is an online gifting company that specializes in on-demand flower delivery services. Founded in 2014 and headquartered in Washington, D.C., UrbanStems offers a variety of fresh flowers and seasonal stems for different occasions, as well as floral arrangements tailored for businesses. The company distinguishes itself with hand-crafted bouquets delivered promptly, often within minutes, and includes thoughtful touches such as personalized notes and care instructions. UrbanStems also provides flower arrangement classes and operates a mobile application for seamless ordering. Its services are available in major cities including New York, Baltimore, Philadelphia, and Washington, D.C., offering customers a convenient and affordable gifting experience with free shipping and delivery options.

UrbanStems

Series C in 2021
UrbanStems Inc. is an online gifting company that specializes in on-demand flower delivery services. Founded in 2014 and headquartered in Washington, D.C., UrbanStems offers a variety of fresh flowers and seasonal stems for different occasions, as well as floral arrangements tailored for businesses. The company distinguishes itself with hand-crafted bouquets delivered promptly, often within minutes, and includes thoughtful touches such as personalized notes and care instructions. UrbanStems also provides flower arrangement classes and operates a mobile application for seamless ordering. Its services are available in major cities including New York, Baltimore, Philadelphia, and Washington, D.C., offering customers a convenient and affordable gifting experience with free shipping and delivery options.

UrbanStems

Series B in 2019
UrbanStems Inc. is an online gifting company that specializes in on-demand flower delivery services. Founded in 2014 and headquartered in Washington, D.C., UrbanStems offers a variety of fresh flowers and seasonal stems for different occasions, as well as floral arrangements tailored for businesses. The company distinguishes itself with hand-crafted bouquets delivered promptly, often within minutes, and includes thoughtful touches such as personalized notes and care instructions. UrbanStems also provides flower arrangement classes and operates a mobile application for seamless ordering. Its services are available in major cities including New York, Baltimore, Philadelphia, and Washington, D.C., offering customers a convenient and affordable gifting experience with free shipping and delivery options.

UrbanStems

Series A in 2017
UrbanStems Inc. is an online gifting company that specializes in on-demand flower delivery services. Founded in 2014 and headquartered in Washington, D.C., UrbanStems offers a variety of fresh flowers and seasonal stems for different occasions, as well as floral arrangements tailored for businesses. The company distinguishes itself with hand-crafted bouquets delivered promptly, often within minutes, and includes thoughtful touches such as personalized notes and care instructions. UrbanStems also provides flower arrangement classes and operates a mobile application for seamless ordering. Its services are available in major cities including New York, Baltimore, Philadelphia, and Washington, D.C., offering customers a convenient and affordable gifting experience with free shipping and delivery options.

UrbanStems

Series A in 2016
UrbanStems Inc. is an online gifting company that specializes in on-demand flower delivery services. Founded in 2014 and headquartered in Washington, D.C., UrbanStems offers a variety of fresh flowers and seasonal stems for different occasions, as well as floral arrangements tailored for businesses. The company distinguishes itself with hand-crafted bouquets delivered promptly, often within minutes, and includes thoughtful touches such as personalized notes and care instructions. UrbanStems also provides flower arrangement classes and operates a mobile application for seamless ordering. Its services are available in major cities including New York, Baltimore, Philadelphia, and Washington, D.C., offering customers a convenient and affordable gifting experience with free shipping and delivery options.
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