NewCo

Metamarkets operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with real-time analysis of media marketplaces, enabling them to enhance their business performance through intuitive access to critical information. Its platform is utilized by notable clients such as Twitter and AOL, allowing marketers to navigate and visualize data effectively. Metamarkets emphasizes the importance of high-speed processing power to provide a competitive edge in the digital advertising space, while also offering features like SSL-encrypted transfers and self-service data permissions.

clypd, Inc. is an advertising technology platform focused on the television industry, providing an audience-based sales platform for television advertising. Founded in 2012 and headquartered in Somerville, Massachusetts, clypd empowers media owners with programmatic ad solutions that enhance their sales efforts. The company offers several tools, including clypd Connect for managing inventory purchases, clypd Direct for direct deal management, Clypd Analyze for audience research and analytics, and Clypd Optimize for media planning and yield optimization. By leveraging data and workflow automation, clypd helps media companies and buyers streamline the packaging and selling of advertising campaigns, enabling them to identify and target specific audience segments more effectively. The company operates as a subsidiary of Xandr, combining expertise from both television and digital advertising to meet the evolving needs of the industry.