Webuy is a Southeast Asian community-oriented e-commerce retailer that specializes in affordable local food and beverage products, operating on a group buying model. This innovative platform is designed to foster social interactions among users, akin to social media influencer-driven engagement, to enhance the visibility of small merchants. By connecting individuals with shared interests and behaviors, Webuy aims to transform social shopping into a lifestyle while empowering consumers with cost-saving purchasing options. In addition to grocery sales, the company also offers packaged travel tours, diversifying its revenue streams and catering to a broader range of consumer needs.