GCP Capital Partners
GCP Capital Partners LLC is a private equity firm based in New York, specializing in investments in growth capital, recapitalizations, and buyouts, primarily targeting middle-market companies in North America, with a focus on the United States and Canada. Founded in 2009, GCP manages three private equity funds and has a strong track record, having invested approximately $1.2 billion across 50 portfolio companies. The firm targets sectors such as financial services, business services, technology, education, energy, and telecommunications. Notably, GCP emphasizes tech-enabled business services, including digital marketing, big data, and cybersecurity, as well as financial technology sectors like payment processing and insuretech. The firm typically makes investments ranging from $10 million to $75 million in companies with enterprise values between $25 million and $500 million, seeking both control and influential minority stakes. GCP Capital Partners was established to succeed Greenhill Capital Partners, the merchant banking division of Greenhill & Co.
Private Equity Round in 2022
Grasshopper Bank, National Association is a commercial bank headquartered in New York City, specializing in providing banking products and services to businesses across the United States. Established in 2019, the bank offers a range of financial solutions including term loans, lines of credit, and lending for owner-occupied real estate and asset-based financing. Grasshopper Bank also provides deposit products and online banking services, focusing on serving founders, their companies, and the investors that support them within the innovation economy. The institution aims to simplify and enhance the banking experience, ensuring it is secure, transparent, and efficient for its clients.
Private Equity Round in 2018
Tresata, Inc. is a software company specializing in real-time customer intelligence management. Founded in 2011 by Abhishek Virendra Mehta and Richard Morris, Tresata is headquartered in Charlotte, North Carolina. The company's platform allows businesses to effectively monetize customer data by collecting, curating, computing, and converting it into actionable intelligence tailored to individual customers. Tresata offers a range of products, including OPTIMUS, TREK, TREE, ORION, and PUMPD, which focus on various aspects of customer intelligence such as identity, marketing, risk, and fraud. Through these tools, Tresata aims to enhance the ability of businesses to leverage their data assets for improved decision-making and customer engagement.
UpdatePromise is a technology communications company that specializes in providing software solutions for automobile dealers. Its platform offers automated status updates through text and email, facilitating mobile and integrated payments. Additionally, the company provides data analytics, video, and photo-enabled recommendations, along with automated reviews and social media management. These tools are designed to enhance customer engagement and keep clients informed throughout the service lifecycle and beyond.
Mobilewalla, Inc. is a data analytics company that specializes in tracking and interpreting consumer behavior through mobile technology. Founded in 2011 and headquartered in New York, with additional offices in Kolkata, Singapore, and Seattle, Mobilewalla provides a platform that offers audience segmentation and engagement solutions for marketing purposes. Its Data as a Service (DaaS) model allows businesses to subscribe to tailored data streams, enhancing their strategic data assets. The company is recognized for its unique time-based analysis of location and app usage, utilizing a proprietary algorithm to manage vast amounts of data. Mobilewalla’s audience discovery technology identifies consumer interests and behaviors over time, enabling clients to target their marketing efforts effectively. Its services are utilized by major brands and agencies, including Unilever and Starbucks, to connect with consumers more meaningfully.
Zeta Global is a data-driven marketing solutions provider that assists brands in acquiring, growing, and retaining customers. Founded in 2001 and headquartered in New York City, the company leverages advanced analytics, big data, and machine learning to deliver consumer intelligence and marketing automation software. Its flagship product, the Zeta Marketing Platform, integrates identity data to analyze vast amounts of structured and unstructured data, enabling brands to predict consumer intent and optimize marketing efforts across various channels. Zeta serves a diverse range of industries, including financial services, insurance, telecommunications, and retail, and has established itself as a leading player in the marketing technology sector, competing with major firms like Oracle and Salesforce. With a global workforce of over 1,000 employees, Zeta has multiple offices and Centers of Excellence around the world, including locations in Silicon Valley, London, and Hyderabad.
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