Campfire Capital

Campfire Capital, established in 2014 in Vancouver, Canada, is a venture capital firm focused on investing in companies that aim to disrupt traditional retail and consumer brands across North America. The firm is supported by a network of over 30 former and current executives from lululemon, along with 20 other leaders in the consumer and retail industries. This investor group brings extensive operational expertise, with an average of 15 years of experience in areas such as brand management, e-commerce, merchandising, and logistics. Campfire Capital targets investments in sectors including retail, apparel, and consumer goods, providing operational support to its portfolio companies to foster growth and enhance value for all stakeholders involved.

Manica Blain

Partner

Manica Gautam

Co-Founder and Partner

5 past transactions

Cotopaxi

Venture Round in 2016
Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean water and all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations. It was founded in 2014 and headquartered in Salt Lake City, Utah.

FIGS

Series A in 2016
FIGS, Inc. is a healthcare apparel company that specializes in the design and production of high-quality scrubs and related medical apparel for both men and women. Founded in 2012 and based in Los Angeles, California, the company offers a variety of products including scrub tops, scrub pants, lab coats, underscrubs, outerwear, footwear, compression socks, and loungewear. FIGS markets and sells its products primarily through digital platforms, generating sales within the United States. The company is committed to providing premium medical apparel to healthcare professionals.

Juicero

Series B in 2016
Juicero, Inc. specializes in developing cold-press juicing systems designed to produce raw and organic fruit and vegetable juices. Founded in 2013 and based in San Francisco, the company offers a unique juicing device that operates with the touch of a button, allowing users to easily prepare nutrient-rich juices at home. In addition to the juicing system, Juicero also provides an application that connects to the device, offering insights into the nutritional content of the juices, tracking user activity, and managing delivery of juice packs. The company’s product line includes various juice packs featuring ingredients such as sweet greens, spicy greens, carrots, beets, and other root vegetables, aiming to encourage consumers to incorporate more fresh produce into their daily diets.

Frank & Oak

Series C in 2015
Frank & Oak is a vertically integrated online menswear brand with premium threads and a simple, integrated, and personalized shopping experience. Every month, Frank & Oak offers members a limited feed of premium clothing and accessories. Our curators act as a lifestyle partner, offering style advice, personalized product suggestions, and an easy-to-use shopping platform. Since launching in February 2012, the brand has seen tremendous growth, momentum, and media coverage for both its garments and its unique membership experience.

Frank & Oak

Series B in 2014
Frank & Oak is a vertically integrated online menswear brand with premium threads and a simple, integrated, and personalized shopping experience. Every month, Frank & Oak offers members a limited feed of premium clothing and accessories. Our curators act as a lifestyle partner, offering style advice, personalized product suggestions, and an easy-to-use shopping platform. Since launching in February 2012, the brand has seen tremendous growth, momentum, and media coverage for both its garments and its unique membership experience.
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