Serra Ventures

Serra Ventures is an early-stage venture capital firm based in Champaign, Illinois, founded in 1998. The firm focuses on investing in technology companies primarily located in emerging Midwest technology centers, as well as selected areas on the West Coast. Serra Ventures targets investments in various sectors, including information technology, deep technology, instrumentation, software as a service, devices, and agricultural technologies. By concentrating on these areas, Serra Ventures aims to support the growth of innovative companies that contribute to the technological landscape in the Midwest and beyond.

Dennis Beard

Managing Partner

Drew Beard

Associate

Stephen Beck

Managing Partner

Tim Hoerr

Founder, CEO and Managing Partner

Rob Schultz

Managing Partner

Past deals in Oregon

Vytelle

Series A in 2021
Vytelle is a company with a deeper purpose and revolutionary technology that helps to advance bovine, deer and buffalo genetics faster by redefining reproduction.

HerdDogg

Seed Round in 2018
HerdDogg, Inc. specializes in real-time livestock monitoring systems that assist producers in tracking their herds. The company offers a mobile app and software platform that provides insights into breeding, animal health, and traceability for individual animals. This system utilizes DoggTag ear tags, which are attached to the animals, and DoggBone, a passive device that collects data on the activity, health, and location of the herd. HerdDogg's technology is applicable across various livestock industries, including beef, bison, dairy, and sheep. Founded in 2015 and headquartered in Ashland, Oregon, the company aims to enhance herd health management through data science and innovative monitoring solutions.
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