Serra Ventures

Serra Ventures is an early-stage venture capital firm based in Champaign, Illinois, focused on investing in technology companies primarily located in emerging Midwest technology centers and selected areas in Southern California. Founded in 1998, the firm specializes in sectors such as information technology, devices and instrumentation, and agricultural technologies. Serra Ventures aims to support innovative companies that are poised for growth, leveraging its expertise and regional knowledge to identify promising investment opportunities.

Stephen Beck

Managing Partner

Tim Hoerr

Chief Executive Officer & Managing Partner

Alyssa Kolb

Director of Marketing and Communication

Karin O'Connor

Venture Partner

Eric Wilson

Director of Operations

Past deals in Oregon

Vytelle

Series A in 2021
Vytelle is a company with a deeper purpose and revolutionary technology that helps to advance bovine, deer and buffalo genetics faster by redefining reproduction.

HerdDogg

Seed Round in 2018
HerdDogg, Inc. specializes in real-time livestock monitoring systems that assist producers in tracking their herds. The company offers a mobile app and software platform that provides insights into breeding, animal health, and traceability for individual animals. This system utilizes DoggTag ear tags, which are attached to the animals, and DoggBone, a passive device that collects data on the activity, health, and location of the herd. HerdDogg's technology is applicable across various livestock industries, including beef, bison, dairy, and sheep. Founded in 2015 and headquartered in Ashland, Oregon, the company aims to enhance herd health management through data science and innovative monitoring solutions.