Craft Ventures

Craft Ventures is an early-stage venture capital firm based in San Francisco, founded in 2017. The firm focuses on investing in innovative companies across various sectors, including e-commerce, SaaS, cryptocurrency, and blockchain, as well as business and consumer products and services. It is managed by a team of 15 experienced investors and operators, who bring a blend of entrepreneurial expertise and investment insight. The partners have collectively built and invested in numerous iconic companies over the past two decades and are dedicated to identifying the next generation of transformative businesses while honoring the vision of their founders.

Sarah Blanchard

Operating Partner, Community and Executive Briefing Center

Zao Chen

Senior Associate

Margarita Del Coto

Chief of Staff to Jeff Fluhr and General Partner

Jeff Fluhr

Co-Founder and Partner

Kevin Gabura

Vice President

Jessica Hoffman

Operating Partner and Head of Platform

Ryan Hrabak

Principal

Bill Lee

Co-Founder and Venture Partner

Kindle Van Linge

Investor

Arra Malekzadeh

Principal

Mike Marg

Partner and Investor

Lainy Painter

Partner

Elena Painter

Partner

Sitara Ramesh

Associate, Investments

Bryan Rosenblatt

Partner

Ethan Ruby

Partner, Analytics

J Zac Stein

Venture Partner

Jennifer Sui

Principal, Investment

Sean R. Whitney

Principal

Andrew Ziperski

Associate

Past deals in Sales Automation

Macro

Seed Round in 2023
Macro specializes in providing a cloud-based documentation software that facilitates the management of legal and financial documents. Their AI-driven document workspace offers a range of tools, including word processors, PDF editors, and automation features, designed to enhance user efficiency. The platform allows for offline operation, enabling users to access and edit documents without an internet connection. Key functionalities include lookup tools, tabs, hyperlinks, and an auto-generated table of contents, which collectively streamline the processes of reading, reviewing, and navigating through complex documents. Macro aims to improve the overall experience of document management for both individuals and businesses.

Vendr

Series B in 2022
Vendr, Inc. is a Boston-based company that provides a software-as-a-service solution designed to manage the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr specializes in commercial negotiations, renewal management, and contract logistics, enabling companies to streamline their software acquisition efforts. By assisting organizations in purchasing and renewing software, Vendr helps them save both time and money, making it an essential partner for scaling companies. Its services are utilized by a range of fast-growing business-to-business and business-to-consumer companies, highlighting its effectiveness in the software procurement landscape.

Vanta

Series B in 2022
Vanta offers a comprehensive security and compliance automation software designed for technology companies. Its solutions encompass a wide range of security practices, from managing laptops to overseeing infrastructure. By providing a suite of user-friendly tools, Vanta enables businesses to effectively scale their security measures and automate compliance with critical industry standards and privacy frameworks. This approach helps organizations establish credible security programs and achieve necessary compliance certifications, ultimately ensuring the safety of consumer data.

Primer

Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Loops

Seed Round in 2022
Loops is a startup that has developed a platform specifically for Software as a Service (SaaS) companies to streamline their email communication. The platform features a block editor inspired by notion for creating emails, along with a code editor modeled after Visual Studio Code. It offers pre-built templates that simplify the process of sending email newsletters, automated messages, and one-off campaigns. By providing an easy-to-use interface, Loops aims to enhance the efficiency of email marketing for businesses.

Scratchpad

Series B in 2022
Scratchpad, Inc. is a software company based in Sacramento, California, founded in 2019. It develops an application designed for account executives to streamline their workflow by facilitating note-taking, sales pipeline management, and task organization. The Scratchpad platform allows users to efficiently update their Salesforce pipeline, take detailed sales notes, and manage daily tasks in one integrated view. By combining notes, tasks, and relevant customer context—such as emails, calendar events, and activity history—Scratchpad aims to enhance productivity and improve sales performance for its clients.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider that focuses on enabling employees to effectively learn their tools and adapt to process changes in real-time. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of products, including an Outlook Extension for accessing knowledge directly from users' inboxes, a Salesforce Chrome Extension for integrating guides into various fields, and a Salesforce Data Dictionary for documenting metadata and processes. The platform is designed to support financial services and sales enablement, allowing organizations to streamline employee training through a modern digital adoption framework combined with a contextual knowledge base. This approach caters to the needs of growing and remote teams, providing an efficient solution for continuous learning and support.

AgentSync

Series B in 2021
AgentSync, Inc. develops salesforce application for carriers and agencies that automates licensing and compliance. It provides real time integration, data security and privacy, producer compliance, bulk processing, producer onboarding, automated license verification, appointment processing, and compliance monitoring. The company was incorporated in 2018 and is based in Denver, Colorado.

Simplified

Seed Round in 2021
Simplified is the all-in-one design platform where freelancers and entrepreneurs can collaborate, scale, and grow their content— effortlessly and beautifully.

UserGems

Series A in 2021
UserGems is an AI-powered prospecting solution for revenue teams. By delivering prospects that are most likely to convert, UserGems helps companies drive bigger pipeline, faster sales cycle, and larger deals. Whenever your customers change their jobs, UserGems automatically surfaces them as new prospects to your sales reps. This allows your reps to be in front of the right buyers at the right time, and before the competition is. Leveraging machine learning, UserGems automatically identifies other prospects that look exactly like your best customers. That means you get a complete, up-to-date list of leads that match your ideal customer profile, persona and other key criteria without requiring reps to spends hours on researching.

Orum

Series A in 2021
Orum Inc. develops a speech recognition tool for companies to speck with prospects. The company was incorporated in 2018 and is based in San Francisco, California.

Compose AI

Seed Round in 2021
Compose Your AI Chatbot with an ultimate platform to build and launch a customizable chatbot instantly without any coding knowledge

Simplified

Seed Round in 2021
Simplified is the all-in-one design platform where freelancers and entrepreneurs can collaborate, scale, and grow their content— effortlessly and beautifully.

Avenue 8

Series A in 2021
Avenue 8 Inc., based in San Francisco, California, is a residential real estate brokerage firm founded in 2019. The company operates as a digital and mobile-first platform that empowers modern real estate agents to enhance their entrepreneurial capabilities, allowing them to conduct transactions from any location while retaining a larger portion of their earnings. Avenue 8 emphasizes simplicity and design, offering premium services through a blend of automation and human expertise. Its proprietary technology streamlines the home buying process by identifying suitable properties for clients before they officially enter the market, thereby enabling agents to optimize results for their customers at all stages of the real estate transaction.

Sonar

Series A in 2021
Sonar Software Inc. is a technology company based in Atlanta, Georgia, founded in 2018. The company specializes in developing a change management solution aimed at enhancing customer relationship management (CRM) processes. Sonar's software provides visibility into the implementation and management of tech stacks, allowing operations professionals and administrators to monitor automations and integrations within their CRM systems. It offers impact reporting on various elements, enabling users to understand how their systems operate and what changes can be effectively implemented. Through its innovative approach, Sonar helps organizations optimize their tech stack management and improve overall operational efficiency.

Vendr

Series A in 2021
Vendr, Inc. is a Boston-based company that provides a software-as-a-service solution designed to manage the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr specializes in commercial negotiations, renewal management, and contract logistics, enabling companies to streamline their software acquisition efforts. By assisting organizations in purchasing and renewing software, Vendr helps them save both time and money, making it an essential partner for scaling companies. Its services are utilized by a range of fast-growing business-to-business and business-to-consumer companies, highlighting its effectiveness in the software procurement landscape.

AgentSync

Series A in 2021
AgentSync, Inc. develops salesforce application for carriers and agencies that automates licensing and compliance. It provides real time integration, data security and privacy, producer compliance, bulk processing, producer onboarding, automated license verification, appointment processing, and compliance monitoring. The company was incorporated in 2018 and is based in Denver, Colorado.

Harmonic

Venture Round in 2021
Developer of enterprise software designed to transform business activities into actionable insights that drive growth. The company's software accesses the sourcing pipeline of leading venture firms, targets new accounts, leads, and customer intent signals before competitors, and tracks the strategic movements of companies and professionals with customizable workflows and alerts, enabling clients to automate sourcing and networking.

Scope

Seed Round in 2021
Scope Enterprises, Inc. operates a software implementation platform designed to streamline the implementation process for businesses. Founded in 2019 and based in San Francisco, the company provides an Implementation-as-a-Service solution that automates quotes for implementation costs and timelines, matches skilled implementers to projects, and manages the overall implementation process for software vendors and their clients. This platform allows companies to enhance their market reach, accelerate time to value, and minimize customer churn, regardless of whether they have in-house implementation resources. Originally established as SIMPL TECHNOLOGIES, INC., the company rebranded to Scope Enterprises, Inc. in February 2020, positioning itself as a leader in the implementation services market.

Scratchpad

Series A in 2021
Scratchpad, Inc. is a software company based in Sacramento, California, founded in 2019. It develops an application designed for account executives to streamline their workflow by facilitating note-taking, sales pipeline management, and task organization. The Scratchpad platform allows users to efficiently update their Salesforce pipeline, take detailed sales notes, and manage daily tasks in one integrated view. By combining notes, tasks, and relevant customer context—such as emails, calendar events, and activity history—Scratchpad aims to enhance productivity and improve sales performance for its clients.

UserGems

Seed Round in 2021
UserGems is an AI-powered prospecting solution for revenue teams. By delivering prospects that are most likely to convert, UserGems helps companies drive bigger pipeline, faster sales cycle, and larger deals. Whenever your customers change their jobs, UserGems automatically surfaces them as new prospects to your sales reps. This allows your reps to be in front of the right buyers at the right time, and before the competition is. Leveraging machine learning, UserGems automatically identifies other prospects that look exactly like your best customers. That means you get a complete, up-to-date list of leads that match your ideal customer profile, persona and other key criteria without requiring reps to spends hours on researching.

Avenue 8

Seed Round in 2020
Avenue 8 Inc., based in San Francisco, California, is a residential real estate brokerage firm founded in 2019. The company operates as a digital and mobile-first platform that empowers modern real estate agents to enhance their entrepreneurial capabilities, allowing them to conduct transactions from any location while retaining a larger portion of their earnings. Avenue 8 emphasizes simplicity and design, offering premium services through a blend of automation and human expertise. Its proprietary technology streamlines the home buying process by identifying suitable properties for clients before they officially enter the market, thereby enabling agents to optimize results for their customers at all stages of the real estate transaction.

AgentSync

Seed Round in 2020
AgentSync, Inc. develops salesforce application for carriers and agencies that automates licensing and compliance. It provides real time integration, data security and privacy, producer compliance, bulk processing, producer onboarding, automated license verification, appointment processing, and compliance monitoring. The company was incorporated in 2018 and is based in Denver, Colorado.

Klue

Series A in 2020
B2B SaaS providing market and competitive intelligence. Helps sales, and the teams that enable them, leverage competitive intelligence to win more business. It was founded in 2015 by Jason Smith and Sarathy Naicker and is headquartered in Vancouver, Canada.

Vendr

Seed Round in 2020
Vendr, Inc. is a Boston-based company that provides a software-as-a-service solution designed to manage the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr specializes in commercial negotiations, renewal management, and contract logistics, enabling companies to streamline their software acquisition efforts. By assisting organizations in purchasing and renewing software, Vendr helps them save both time and money, making it an essential partner for scaling companies. Its services are utilized by a range of fast-growing business-to-business and business-to-consumer companies, highlighting its effectiveness in the software procurement landscape.

Scope

Seed Round in 2020
Scope Enterprises, Inc. operates a software implementation platform designed to streamline the implementation process for businesses. Founded in 2019 and based in San Francisco, the company provides an Implementation-as-a-Service solution that automates quotes for implementation costs and timelines, matches skilled implementers to projects, and manages the overall implementation process for software vendors and their clients. This platform allows companies to enhance their market reach, accelerate time to value, and minimize customer churn, regardless of whether they have in-house implementation resources. Originally established as SIMPL TECHNOLOGIES, INC., the company rebranded to Scope Enterprises, Inc. in February 2020, positioning itself as a leader in the implementation services market.

Sendoso

Series B in 2020
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

Sendoso

Series A in 2019
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.
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