Rethink Food

Rethink Food is an early-stage venture capital fund managed by Rethink Capital Partners, headquartered in White Plains, New York, with additional offices in San Francisco and Washington, D.C. The fund focuses on investing in the food products and food technology sectors, emphasizing environmental, social, and governance (ESG) criteria. Rethink Food seeks to support companies that not only demonstrate strong business potential but also contribute to positive social and environmental change, aligning with the broader mission of Rethink Capital Partners to promote gender equity, economic empowerment, and sustainability. By targeting innovative ventures in the food industry, Rethink Food aims to foster transformative solutions that address significant challenges within the sector while generating financial returns for its investors.

Jenny Abramson

Founder and Managing Partner

Amanda Beaudoin

Senior Associate

Ebony Brown

Principal

Michelle Dervan

Venture Partner

Joe Garcia

Principal

Chelsea Morris

Vice President of Platform

Jill Ni

Principal

Jill Ni

Principal

Heidi Patel

Managing Partner

Ebony Pope

Partner

Minolee Vora

Associate

Past deals in Child Care

Wellthy

Venture Round in 2023
Wellthy, Inc. is a family care concierge service based in New York, established in 2014. The company specializes in assisting individuals and families in managing the complexities of care for chronically ill, aging, or disabled loved ones. Wellthy connects families with dedicated Care Coordinators who help navigate the logistical and administrative tasks associated with caregiving. Their platform enables families to track appointments, organize tasks, store important documents, and maintain communication. Wellthy addresses various needs beyond medical care, including legal, financial, housing, and emotional support. The service is designed to alleviate the burden of caregiving by taking on tasks such as making calls, scheduling appointments, and managing paperwork. Additionally, Wellthy partners with employers to offer a compassionate and scalable solution to support families dealing with aging-related issues, childcare, special needs, and other ongoing care challenges.

CareAcademy

Series B in 2022
CareAcademy operates an online training platform tailored for senior home care agencies and caregivers. Founded in 2013 by Helen Adeosun, the company provides evidence-based classes that help direct care workers enhance their skills and improve the quality of care they deliver to older adults. The platform offers a variety of courses covering essential topics such as infection control, nutrition, dementia care, and fall prevention, enabling caregivers to meet licensure requirements across all 50 states. CareAcademy has certified over 40,000 caregivers nationwide, emphasizing the importance of high-touch coaching and exceptional customer service. The training programs not only equip caregivers with the necessary knowledge and skills but also offer peace of mind to employers, ensuring that their teams are well-prepared to support seniors in living independently and safely at home.

Vivvi

Series B in 2022
Vivvi, Inc. is a provider of employer-sponsored child care services, headquartered in New York, New York. Founded in 2018, the company offers on-site and near-site childcare solutions tailored for infants, toddlers, and preschool-aged children. Vivvi's mission is to support working parents by equipping their children with a lifelong love of learning while addressing the logistical and financial challenges of childcare. The services are designed to enhance employee recruitment and retention, ultimately improving workplace productivity. By eliminating long-term commitments and capital expenditures, Vivvi makes exceptional full-time and backup care accessible and affordable for employers of all sizes, providing peace of mind to parents.

Binti

Series B in 2021
Binti, Inc. operates a platform aimed at simplifying the adoption process for prospective parents. Founded in 2013 and based in Oakland, California, the company addresses the significant barriers that many face in adoption, such as high costs and complex paperwork. By providing an online system for completing home study applications and connecting users with a network of social workers, agencies, and legal professionals, Binti facilitates smoother adoptions. The platform not only streamlines administrative tasks but also offers resources for financial assistance and international guidelines, thereby reducing the obstacles that often lead to prospective parents abandoning the process. Binti's mission is to ensure that every child has the opportunity to be part of a loving family by making adoption more accessible and manageable.

Wellthy

Series B in 2021
Wellthy, Inc. is a family care concierge service based in New York, established in 2014. The company specializes in assisting individuals and families in managing the complexities of care for chronically ill, aging, or disabled loved ones. Wellthy connects families with dedicated Care Coordinators who help navigate the logistical and administrative tasks associated with caregiving. Their platform enables families to track appointments, organize tasks, store important documents, and maintain communication. Wellthy addresses various needs beyond medical care, including legal, financial, housing, and emotional support. The service is designed to alleviate the burden of caregiving by taking on tasks such as making calls, scheduling appointments, and managing paperwork. Additionally, Wellthy partners with employers to offer a compassionate and scalable solution to support families dealing with aging-related issues, childcare, special needs, and other ongoing care challenges.

Prendea

Seed Round in 2021
Prendea offers live afterschool classes to Spanish-speaking kids ages 4 to 15. For a fixed monthly price, kids can choose as many classes as they like from our large selection that ranges from TikTok choreography to astronomy.

CareAcademy

Series A in 2020
CareAcademy operates an online training platform tailored for senior home care agencies and caregivers. Founded in 2013 by Helen Adeosun, the company provides evidence-based classes that help direct care workers enhance their skills and improve the quality of care they deliver to older adults. The platform offers a variety of courses covering essential topics such as infection control, nutrition, dementia care, and fall prevention, enabling caregivers to meet licensure requirements across all 50 states. CareAcademy has certified over 40,000 caregivers nationwide, emphasizing the importance of high-touch coaching and exceptional customer service. The training programs not only equip caregivers with the necessary knowledge and skills but also offer peace of mind to employers, ensuring that their teams are well-prepared to support seniors in living independently and safely at home.

Binti

Venture Round in 2020
Binti, Inc. operates a platform aimed at simplifying the adoption process for prospective parents. Founded in 2013 and based in Oakland, California, the company addresses the significant barriers that many face in adoption, such as high costs and complex paperwork. By providing an online system for completing home study applications and connecting users with a network of social workers, agencies, and legal professionals, Binti facilitates smoother adoptions. The platform not only streamlines administrative tasks but also offers resources for financial assistance and international guidelines, thereby reducing the obstacles that often lead to prospective parents abandoning the process. Binti's mission is to ensure that every child has the opportunity to be part of a loving family by making adoption more accessible and manageable.

Winnie

Series A in 2019
Winnie, Inc. operates an online childcare marketplace for parents to discover local daycares and preschools in the United States. It offers Winnie that is used by parents to learn about programs of daycares and preschools, including detailed descriptions, photos, tuition information, licensing status, availability data, and more. The company’s Winnie is used by childcare providers to fill their open spaces, build their wait lists, and get support and resources to run their business. The company was founded in 2016 and is based in San Francisco, California.

CareMonkey

Seed Round in 2019
CareMonkey automates school and district processes; eliminating paperwork and saving time and money with award-winning features: - Online parent consent forms & payments, with automated notifications and reminders - Parent managed medical data - Online staff forms & trip approval processes - Staff mobile app with offline access to medical & trip data - Group messaging via text, email & push notifications There’s no paper, better engagement, and less work for schools, teacher and parents. CareMonkey is designed, built and supported by CareMonkey Pty Ltd, a software company headquartered in Melbourne, Australia. The system is used by schools, universities, in sport, for HR, scouts, the disability sector, camps, youth groups, churchs and other community groups.

Wonderschool

Series A in 2018
Started in 2016 by a group of educators and technologists in California, Wonderschool offers a platform where people can start infant and toddler programs and preschools out of their homes. Wonderschool supports experienced educators and childcare providers to start their own childcares or preschools out of their homes, whether they live in apartments, condos, or homes that they rent or own. Wonderschool provides assistance with licensing, program setup, marketing and everything in between. The company’s software platform allows teachers to manage their students, parents, and their program from one dashboard. Along with this, Wonderschool has built a marketplace for parents to search Wonderschool programs, schedule visits, enroll their children, and make payments. It’s been proven time and time again that children should start developing cognitive, motor, behavioral, and social skills from as early as 6 months and Wonderschool is committed to increasing families’ access to high quality care and learning environments for children.

Winnie

Seed Round in 2018
Winnie, Inc. operates an online childcare marketplace for parents to discover local daycares and preschools in the United States. It offers Winnie that is used by parents to learn about programs of daycares and preschools, including detailed descriptions, photos, tuition information, licensing status, availability data, and more. The company’s Winnie is used by childcare providers to fill their open spaces, build their wait lists, and get support and resources to run their business. The company was founded in 2016 and is based in San Francisco, California.

Wonderschool

Venture Round in 2018
Started in 2016 by a group of educators and technologists in California, Wonderschool offers a platform where people can start infant and toddler programs and preschools out of their homes. Wonderschool supports experienced educators and childcare providers to start their own childcares or preschools out of their homes, whether they live in apartments, condos, or homes that they rent or own. Wonderschool provides assistance with licensing, program setup, marketing and everything in between. The company’s software platform allows teachers to manage their students, parents, and their program from one dashboard. Along with this, Wonderschool has built a marketplace for parents to search Wonderschool programs, schedule visits, enroll their children, and make payments. It’s been proven time and time again that children should start developing cognitive, motor, behavioral, and social skills from as early as 6 months and Wonderschool is committed to increasing families’ access to high quality care and learning environments for children.

Cognitive ToyBox

Pre Seed Round in 2017
Cognitive ToyBox, Inc. is dedicated to enhancing early childhood education by creating evidence-based games and applications that assess kindergarten readiness in children. Founded by Tammy Kwan and Dr. Brenden Lake in 2014 and based in Brooklyn, New York, the company develops mobile solutions for both Android and iOS platforms. Its technology combines observational methods with game-based learning, allowing educators to collect real-time data on children's cognitive skills and progress. Supported by organizations such as the National Science Foundation and the Robin Hood Foundation, Cognitive ToyBox aims to ensure that all children are well-prepared for the challenges of kindergarten through innovative assessment tools and engaging educational experiences.

CareAcademy

Seed Round in 2017
CareAcademy operates an online training platform tailored for senior home care agencies and caregivers. Founded in 2013 by Helen Adeosun, the company provides evidence-based classes that help direct care workers enhance their skills and improve the quality of care they deliver to older adults. The platform offers a variety of courses covering essential topics such as infection control, nutrition, dementia care, and fall prevention, enabling caregivers to meet licensure requirements across all 50 states. CareAcademy has certified over 40,000 caregivers nationwide, emphasizing the importance of high-touch coaching and exceptional customer service. The training programs not only equip caregivers with the necessary knowledge and skills but also offer peace of mind to employers, ensuring that their teams are well-prepared to support seniors in living independently and safely at home.

Clark

Seed Round in 2017
Clark, Inc. operates an online platform designed for independent educators and tutors, providing a virtual assistant that manages daily activities through SMS, email, and a mobile application. The platform facilitates connections between tutors, students, and parents, allowing for efficient communication and progress reporting. Additionally, Clark offers various support services for tutors, including scheduling sessions and ensuring timely payments. Founded in 2016 and headquartered in New York, the company aims to streamline operations for individual tutors and larger tutoring agencies, enabling them to focus on teaching rather than administrative tasks. As of September 2019, Clark, Inc. functions as a subsidiary of Noodle Education, Inc.

BEGiN

Series B in 2014
BEGiN is an education technology company focused on creating engaging learning products for young children. It aims to enhance early childhood education by offering a library of interactive stories designed to foster a love for reading while developing essential skills. The company has established partnerships with notable children's brands such as Sesame Workshop, LEGO Ventures, Gymboree Play and Music, and Fisher-Price, further enriching its educational offerings. Co-founded by Neal Shenoy, Noelle Millholt, and Stephanie Dua, BEGiN has received recognition as one of Crain’s 100 Best Places to Work in New York City. Its flagship product, Speakaboos, provides a reading application that features bedtime stories, nursery rhymes, and songs, contributing to its mission of delivering high-quality education to children everywhere.

BEGiN

Series B in 2014
BEGiN is an education technology company focused on creating engaging learning products for young children. It aims to enhance early childhood education by offering a library of interactive stories designed to foster a love for reading while developing essential skills. The company has established partnerships with notable children's brands such as Sesame Workshop, LEGO Ventures, Gymboree Play and Music, and Fisher-Price, further enriching its educational offerings. Co-founded by Neal Shenoy, Noelle Millholt, and Stephanie Dua, BEGiN has received recognition as one of Crain’s 100 Best Places to Work in New York City. Its flagship product, Speakaboos, provides a reading application that features bedtime stories, nursery rhymes, and songs, contributing to its mission of delivering high-quality education to children everywhere.
Bridge International Academies operates primary schools focused on providing education to underprivileged children. Founded in 2007 and based in Nairobi, Kenya, the organization offers services that align with national curricula and emphasizes comprehensive teacher training and development programs. Utilizing advanced wireless technology, Bridge International Academies aims to deliver quality education at no cost to students, fostering opportunities for a brighter future for those in underserved communities.

BEGiN

Series A in 2013
BEGiN is an education technology company focused on creating engaging learning products for young children. It aims to enhance early childhood education by offering a library of interactive stories designed to foster a love for reading while developing essential skills. The company has established partnerships with notable children's brands such as Sesame Workshop, LEGO Ventures, Gymboree Play and Music, and Fisher-Price, further enriching its educational offerings. Co-founded by Neal Shenoy, Noelle Millholt, and Stephanie Dua, BEGiN has received recognition as one of Crain’s 100 Best Places to Work in New York City. Its flagship product, Speakaboos, provides a reading application that features bedtime stories, nursery rhymes, and songs, contributing to its mission of delivering high-quality education to children everywhere.
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