Elevar Equity

Elevar Equity, LLC is a private equity and venture capital firm that focuses on early-stage and growth equity investments in emerging markets. Established in 2006 and headquartered in Seattle, with additional offices in San Francisco, Bangalore, Mauritius, Bogotá, and Mexico City, Elevar primarily targets entrepreneurs building microfinance institutions and companies providing essential services in sectors such as financial services, education, agriculture, healthcare, and housing. The firm emphasizes investments in underserved communities, particularly in South East Asia and Latin America, with a notable focus on India, Peru, Brazil, Indonesia, and the Philippines. Elevar takes both minority and majority stakes in its portfolio companies and aims to create long-term value by democratizing access to essential products and services for low-income populations, having positively impacted over 25 million customers to date.

Ajit George Abraham

Venture Partner

Raghunandan Bokare

Senior Investment Associate

Chris Brookfield

Co-Founder and Managing Director

Nilay Chandra

Investment Director

Sandeep Farias

Founder and Managing Partner

Shikha Gupta

Investment Director

Jyotsna Krishnan

Managing Partner

Amie Patel

Board Member, CEO and Partner

Debjyoti Paul

Managing Director

Johanna Posada

Founder and Managing Partner

Ruchi Ramann

Venture Partner

Vipul Rawal

Partner and Chief Investment Officer

Shobha Venkataraman

Partner

Poornima Dore Ph.D

Venture Partner

Past deals in Mexico

Fairplay

Series A in 2022
Fairplay is a performance-based financing platform that aids e-commerce companies in their growth by providing revenue advances specifically for marketing expenditures. Founded in 2019 and based in Mexico City, Fairplay utilizes advanced data analytics to optimize investments in clients' digital marketing campaigns. The funding model allows clients to receive an upfront capital injection in exchange for a consistent share of their revenues until the amount is fully repaid, along with a fixed service fee. This approach enables businesses to effectively scale their marketing efforts while managing their cash flow.

Jüsto

Seed Round in 2020
Jüsto is an online delivery-only grocery store chain that offers a wide range of fruits, vegetables, meat products, beauty products, and house supplies that can be delivered at every consumers' doorstep. The company was founded in 2019 and is based in Mexico City.

CanastaRosa

Series A in 2019
Canasta Rosa operates an online marketplace focused on connecting buyers and sellers of unique, local, and handmade products. The platform features a diverse range of offerings, including confectionery, fashion items, gifts, pet products, and various accessories. By providing a comprehensive infrastructure, Canasta Rosa ensures an efficient and satisfactory experience for both customers and vendors, facilitating the purchase of quality domestic products at affordable prices. The marketplace emphasizes the importance of local craftsmanship and aims to promote handmade goods.

Grupo VI-DA

Series A in 2018
Grupo VI-DA is a prominent company based in Palermo, Argentina, with additional offices in Mexico, that specializes in developing a technology-based platform for Spanish-language digital content. The organization provides a variety of digital reading products aimed at students, schools, and consumers, thereby enhancing access to a wide range of Spanish-language fiction, nonfiction, technical, and academic materials. In response to the evolving needs of the digital age, Grupo VI-DA offers innovative multimedia platforms tailored for the Hispanic market, including products such as Leamos, BIDI, GrandesLibros, IndieLibros, Vesvi, DualLanguage, BajaMusica, and Mundo TKM.

Airtm

Seed Round in 2017
Airtm is an online platform that facilitates monetary transactions, allowing individuals to send, receive, or save money in a USD-denominated account. Founded in 2015, the company aims to help users, particularly in developing regions, manage currency devaluation and access financial services. Airtm connects clients with certified cashiers, who assist in depositing or withdrawing funds, earning a commission for their services. The platform operates as an e-wallet integrated with over 300 bank and e-money systems through a peer-to-peer network, enabling users to hold their funds in either dollars or cryptocurrency and conduct transactions both domestically and internationally. With headquarters in Mexico City and San Francisco, Airtm is a registered money service business in the United States.

Covalto

Seed Round in 2016
Credijusto provides an online lending platform designed to offer easy, reliable, and transparent credit for SMEs. Its platform offers credit models that are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history, enabling small businesses to obtain accessible credits in a fraction of the time and effort and grow their business. The company's credit models are focused on the health of each business, focusing on overall performance, rather than considering only the owner's personal credit history. The company was founded in 2015 and is based in Mexico City.

Credex

Venture Round in 2006
Credex is a profit oriented microfinance institution dedicated to offering financial support for the economic and social development of those unserved by the traditional banking system. Credex targets low-income borrowers through individual productive loans in the poor urban and semi-urban areas and village banking in the rural areas of Mexico.
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