Pride Capital Partners

Pride Capital Partners is a private equity firm based in Amsterdam, Netherlands, established in 2014. The firm specializes in providing mezzanine loans, which are subordinated loans used to finance growth, acquisitions, and management buy-outs. Pride Capital Partners primarily targets small and medium-sized enterprises (SMEs) within the information and communication technology (ICT) sectors in the Netherlands and Germany. Additionally, the firm seeks investment opportunities in companies across the Benelux, Nordics, and DACH regions, focusing on the software and information technology industries.

Laurens Asselbergs

Senior Investment Manager

Marco Gollman

Associate

Lars van ‘t Hoenderdaal

Managing Partner

Floris Kool

Partner

Philipp Urbach

Head of DACH

Maximilian Vogt

Associate

Bas Welten

Manager Investor Relations

7 past transactions

Archipel Academy

Series A in 2022
At Archipel, we believe in lifelong learning for everyone. Because only organizations with a strong adaptive capacity can move in a continuously changing world. With our smart all-in-one learning platform, we help large organizations such as Unilever, KPMG and Vodafone Ziggo to increase their results, both with people as with numbers. Together, our ambitious team works on the future of Learning & Development every day. Innovative learning solutions with which we make employees agile and organizations future-proof.

Wagawin by W² Group

Debt Financing in 2022
In today’s digital landscape where personalized customer experiences are more and more important, brands and media agencies require the highest quality first party audience data. Every prospective customer now needs to be individually engaged for brands to remain at the forefront of their field. With our LivingAd-Technology, Wagawin is leading the way in supplying this vital, ever growing need. By engaging the audience directly on their mobile devices and unlocking their personal preferences in real time, our LivingAds gather at least 5 times more unique datapoints than traditional marketing technologies. Hence, we can gain audience insights at scale, without relying on clicks. With these tailored, proprietary datasets, our clients have a competitive edge by being able to highly personalize their customer journeys, leading to a sizable performance uplift during their marketing activities. At Wagawin we take data transparency very seriously, meaning collected audience data belongs only to the customer and can be used for multiple mediums far beyond mobile.

Netaxis Solutions

Debt Financing in 2021
NetAxis has been founded by telecom engineers who share the same approach of the market and the same vision of what a good service is: Quality – Respect – Efficiency. They believe that success is made of Excellence, total Reliability and Flexibility.They are now witness of the radical telecommunication evolution to IP and they think it is just a beginning considering the emerging technology like WebRTC and RCS.

Spotzer

Private Equity Round in 2021
Spotzer Media Group B.V. specializes in providing online marketing solutions to small and local businesses through partnerships with various resellers, including publishers and telecom providers. Founded in 2006 and headquartered in Amsterdam, the company supports businesses in enhancing their online presence across websites, mobile platforms, and social media. Spotzer offers a comprehensive range of services, including website design, video production, and management of paid search, social media, and SEO campaigns. Its solutions are designed to improve visibility and engagement, featuring ongoing support to optimize content and search rankings. With a presence in multiple countries, Spotzer has successfully created online profiles for over 50,000 small businesses, leveraging technology to deliver effective marketing services.

Blue Field Agency

Debt Financing in 2019
Blue Field Agency is a technology and data driven marketing company that develops and implements own dashboard solutions for customers to gain insights in marketing efforts.