Pride Capital Partners

Pride Capital Partners is a private equity firm based in Amsterdam, Netherlands, established in 2014. The firm specializes in providing mezzanine loans, which are subordinated loans used to finance growth, acquisitions, and management buy-outs. Pride Capital Partners primarily targets small and medium-sized enterprises (SMEs) within the information and communication technology (ICT) sectors in the Netherlands and Germany. Additionally, the firm seeks investment opportunities in companies across the Benelux, Nordics, and DACH regions, focusing on the software and information technology industries.

Laurens Asselbergs

Senior Investment Manager

Marco Gollman

Associate

Lars van ‘t Hoenderdaal

Managing Partner

Floris Kool

Partner

Philipp Urbach

Head of DACH

Maximilian Vogt

Associate

Bas Welten

Manager Investor Relations

Past deals in Amsterdam

Spotzer

Private Equity Round in 2021
Spotzer Media Group B.V. specializes in providing online marketing solutions to small and local businesses through partnerships with various resellers, including publishers and telecom providers. Founded in 2006 and headquartered in Amsterdam, the company supports businesses in enhancing their online presence across websites, mobile platforms, and social media. Spotzer offers a comprehensive range of services, including website design, video production, and management of paid search, social media, and SEO campaigns. Its solutions are designed to improve visibility and engagement, featuring ongoing support to optimize content and search rankings. With a presence in multiple countries, Spotzer has successfully created online profiles for over 50,000 small businesses, leveraging technology to deliver effective marketing services.

Blue Field Agency

Debt Financing in 2019
Blue Field Agency is a technology and data driven marketing company that develops and implements own dashboard solutions for customers to gain insights in marketing efforts.