UV Partners, Inc.

UV Partners, Inc., operating as Pelion Venture Partners, is a venture capital firm established in 1986, with a focus on early-stage investments in technology companies across the United States. They specialize in investing in information technology and life sciences companies, with a particular emphasis on B2B software. The firm's investment team, consisting of 7 members, leverages their deep and diverse industry experience to provide hands-on support to portfolio companies. Pelion Venture Partners seeks to invest in companies based in the Western United States, particularly in regions like the Intermountain West, the Pacific Northwest, Southern California, and Northern California. They typically invest between $0.5 million and $10 million in a company over multiple rounds of funding, aiming to take a lead investor role in the first institutional financing round and often securing a Board seat in their portfolio companies. With offices in Salt Lake City, Utah, and Manhattan Beach, California, Pelion Venture Partners aims to help entrepreneurs transform early-stage concepts into successful industry-leading companies.

Chris Cooper

General Partner

Susannah Duke

Senior Associate

Steve Glover

CFO

Jeff Kearl

General Partner

Ben Lambert

General Partner

Benjamin Lambert

Principal

Carl S. Ledbetter

Special Partner

Trevor Lund

VP of Finance

Jaquie McKay

Finance Advisor

Blake Modersitzki

General Partner

Matt Mosman

General Partner

Kimberly (Kim) Mueller

Chief Finance Officer

Chad Packard

General Partner

Robert D. Pavey

Member of Advisory Board

Holly Preslar

Senior Associate

Zain Rizavi

Senior Associate

262 past transactions

Dedicated Devices

Series A in 2004
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

LunchBadger

Seed Round in 2017
LunchBadger, Inc. provides cloud based API lifecycle, orchestration, and optimization solutions. Its solutions enable users to compose cloud native APIs as server less micro services; visually orchestrate and deploy micro services and APIs; monitor real time updates on various runtime components; monetize cloud native APIs through self-service tools; and optimize cloud business revenue and cost in real time. The company was founded in 2016 and is based in Newport Beach, California.

Blyncsy

Convertible Note in 2015
Blyncsy, Inc. provides big data solutions. It offers Blyncs sensors that are deployed in indoor and outdoor locations, such as in locations as remote as ski resorts and as intimate as college campuses; an analytics platform that provides insights and backend analytics; and Blyncsy Systems and Services that monitors everything from the number of available parking spaces to the demand on public transit systems. It also offers Mercury, a contact tracing product that manages current and futures contagion contact tracing for universities. The company was founded in 2014 and is headquartered in Salt Lake City, Utah.

Cloud Cherry Pte Ltd.

Private Placement in 2016
Cloud Cherry Pte Ltd. provides customer delight measurement and feedback capture solutions. Its platform allows users to build questionnaires; create workflow with icon or text based questions, conditional questions, group questions, staff prefills, and more; collect responses offline; filter insights; create tags for questions; share their customer’s ratings and comments in real-time on social media sites and Websites; get real-time email notifications from customers; and create multi-language questionnaires. The company’s platform enables users to make questions appear at specific locations, and create date and time specific questions; provides root cause analysis, rules based notifications, geo analytics, and sub-user solutions; offers voice of the customer solutions; provides Net Promoter Score, a solution that allows users to know their promoter and detractor score; and integrates Big Data analytics, Big Data analytics reports, and customer feedback solutions. The company was founded in 2013 and is based in Singapore.

Yotascale

Private Placement in 2020
YotaScale, Inc. provides cloud cost management solutions that helps organizations optimize and manage their public cloud resources. It provides infrastructure performance management domain that leverages machine learning to optimize cloud infrastructure. The company was founded in 2015 and is based in Menlo Park, California.

Canopy

Private Placement in 2019
Canopy develops an online tax workflow management software that manages the tax workflow of tax practitioners. It is designed to streamline tax resolution for tax professionals. The company's platform provides cloud-based practice management and tax resolution software to thousands of accounting professionals nationwide. The modern, easy-to-use software cuts out tax practice busywork, enabling efficient client experience and brings all the different tools a practitioner needs under one roof.

Icebrg

Series A in 2016
Icebrg is a provider of a network security software platform intended for risk reduction. It provides a machine-recognition-based platform that allows business developers to deploy enterprise-level security without writing custom code to protect proprietary and consumer data that enable organizations and governments to respond rapidly by reducing risk while cutting mean time to respond with real-time forensics. Icebrg was founded in 2014 and is headquartered in Seattle, Washington.
Rivet Health, Inc. operates a SaaS based healthcare revenue cycle management software for providers and patients. It offers Collect that enables providers to quote patient costs and get paid up front, as well as to estimate and collect patient costs up front. The company also provides Contract that enables patients to understand their payer rates and detect underpaid claims, as well as to create accurate upfront estimates and collect payments. The company was founded in 2018 and is based in Cottonwood Heights, Utah.

Omadi

Series A in 2015
The founder of Omadi originally owned a private property impound company and he searched for a software to help manage his business. Dissatisfied with the available options, he set out to develop a custom software. The software helped his business become so successful that he transitioned to marketing and selling the Omadi Mobile Management system. Since then, countless features have been added and refined. Because Omadi's platform is built on customization, it can be adapted to perfectly fit your business's needs. Omadi has also spread from towing into other markets as well, including private security enforcement. Contact Omadi today to see how we can help you streamline your business.

Moki

Series A in 2015
Moki enables digital interactions in physical environments with its leading mobile software platform. The company was founded in 2012 and has enabled 150,000 devices for digital interactions in physical environments. Moki's platform provides management, analysis, and security to its customers.
MoJiva, Inc. provides mobile advertising solutions. The company also offers reporting interface, performance and costs metrics, and fraud detection services. MoJiva, Inc. caters to content publishers, advertisers, advertisement sellers, and developers. MoJiva, Inc. operates a mobile ad network for agencies, brand advertisers, and publishers around the world. The company was formerly known as Mo'Jiva Inc. and changed its name to MoJiva, Inc. on December 1, 2008. MoJiva, Inc. was founded in 2008 and is headquartered in New York, New York with offices in San Francisco and Los Angeles, California; Seattle, Washington; Detroit, Michigan; Chicago, Illinois; and London, United Kingdom.

OpenLogic

Venture Round in 2011
OpenLogic helps enterprises maximize these benefits and safely use open source software by providing support, governance, provisioning, consulting, and training solutions.

Preventsys

Series B in 2004
Preventsys delivers policy-based security solutions for large distributed enterprise networks with vulnerability audit analytics, remediation collaboration, and compliance reporting for improved threat and risk management. Preventsys serves the enterprise, mid-market, financial, insurance, health care, auto, telecom, retail, distribution, hospitality, defense, and government sectors. Preventsys was founded in 2002 and headquartered in Carlsbad, California. As of June 6, 2006, Preventsys was acquired by McAfee, Inc.

Gem

Series A in 2016
Gem empowers individuals to take full control of their wealth, to benefit from the value of their own data, and to experience the collective power of the decentralization movement spreading globally today. Gem has been powering this movement through its cryptocurrency wallets and blockchain platform since 2013. Our seasoned team of cryptocurrency software architects and blockchain engineers are building apps for the next generation of consumers, offering easier and more secure ways to participate in the rapidly evolving digital marketplace. Join the movement today at https://gem.co.
Neurala is the company behind The Neurala Brain—deep learning neural network software that makes smart products like cameras, robots, drones, toys and self-driving cars more autonomous and useful. Unlike traditional AI companies, which designed for super computers connected to the Internet, our first project was for NASA to be used for autonomous planetary exploration. Super computers were not available. Battery life was limited. Fast internet access was impossible. Our deep learning neural networks had to be lightweight and perform in real-time without ground intervention. With our constraints, we modeled the Neurala Brain on animal brains because animal brains are highly efficient “computers” that do more in less space and with less power consumption than the computers we use today. The brain also knows how to use eyes (cameras) and ears (microphones). This approach worked and we are now bringing The Neurala Brain to market. Our smart, fast, anywhere brain works on systems from single board computers to large servers.

Cloudflare

Series D in 2015
Cloudflare is a computer service provider and network security company that protects and accelerates the Internet application development.

Autonomic Networks

Series D in 2004
Network access control products for network security and compliance

AngioScore

Series D in 2006
AngioScore Inc. develops, manufactures and markets the AngioSculpt Scoring Balloon Catheter for both the coronary and peripheral interventional markets. Designed specifically to address the limitations of conventional angioplasty balloon catheters, AngioSculpt combines a semi-compliant balloon with an innovative nitinol scoring element.
Customer Analytics Technologies Inc. develops Cloudcherry, a cloud-based customer experience management and feedback software for large enterprises and SMEs to improve customer engagement by mapping customer journey across multiple touchpoints.

SimpleCitizen

Seed Round in 2019
SimpleCitizen, Inc. develops digital immigration and visa solution for customers. The company offers citizenship; green card; employment authorization document; visa; and marriage based green card applications. It also provides green card application streamlining and tracking services. The company was incorporated in 2015 and is based in Salt Lake City, Utah. As of September 17, 2020, SimpleCitizen, Inc. operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Grow

Private Placement in 2018
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

Cake Technologies

Private Placement in 2018
Cake Technologies, Inc. develops swipeable browser for mobile. The application allows users to find web content by swiping through search results as web pages, instead of tapping back and forth between list of result links and resulting pages. It also allows users to search across categories and multiple services which pulls more results in images, videos, news, and shopping, allows users to choose preferred search engine (Google or Bing), and lets users choose and reorder their favorite sites within a category (news, videos, images or online shopping) to get personalized search results. The company was founded in 2016 and is based in Provo, Utah.

Grow

Seed Round in 2014
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

AngioScore

Series E in 2007
AngioScore Inc. develops, manufactures and markets the AngioSculpt Scoring Balloon Catheter for both the coronary and peripheral interventional markets. Designed specifically to address the limitations of conventional angioplasty balloon catheters, AngioSculpt combines a semi-compliant balloon with an innovative nitinol scoring element.

RealtyMogul

Series B in 2016
RealtyMogul is an online marketplace for real estate investing that connects investors who want to invest in real estate with institutional-quality real estate investments. Through the RealtyMogul platform that gives investors have the opportunity to invest in real estate opportunities online through a private, secure website. Investors can browse investments, review due diligence materials, and sign legal documents securely online. Once invested, investors have access to an investor dashboard, giving them 24/7 access to watch how their money is working for them. The company was founded in 2012 by Jilliene Helman and Justin Hughes and is based in Los Angeles, California.

UpGuard

Series B in 2016
UpGuard's proprietary technology tests an organization's IT infrastructure both internally and externally and calculates the potential risk for future intrusions and outages. Upon evaluating the ongoing configuration state of every server and network device, companies are given an easy-to-understand score called CSTAR — a single number which indicates to IT staff as well as their executives their risk level for data breaches. An organization's CSTAR score can even be used by corporate insurers in creating a cybersecurity insurance policy. Thousands of companies, including ADP, E*TRADE, and Cisco Systems, use UpGuard to validate infrastructure, continuously detect risks, and procure cybersecurity insurance. UpGuard is headquartered in Mountain View, California with offices in Portland, Oregon.

BookClub

Seed Round in 2020
BookClub Inc. owns and operates BookClub.com, an author-led virtual book club. The company was incorporated in 2020 and is based in Alpine, Utah.

FreeAgent CRM

Series A in 2021
FreeAgent helps companies increase lead conversion, align teams, and forecast with confidence with intelligent automation and actionable insights that drive results and visibility for faster, more predictable growth.

CloudCherry

Series A in 2018
CloudCherry is the next generation Experience Management platform that is disrupting the way organizations listen to the Voice of Customer. Through CloudCherry’s flexible, customizable, self-serve solution, businesses today can be present at every step of today’s complex customer journeys, and listen to customers through a variety of ways. Today, leading global organizations deploy and scale their experience management program with CloudCherry quicker than any other solution. The product offers out-of-the-box integrations with existing business applications, delivers predictive, prescriptive insights that enable business leaders to better understand customer needs, and derive tangible business outcomes that can help drive true ROI. CloudCherry is based out of Salt Lake City, with offices in Singapore, India & Dubai. The company is backed by Vertex Ventures, CISCO Investments & IDG Ventures India, The Chennai Angels & Capillary Technologies.

Neurala

Venture Round in 2021
Neurala is the company behind The Neurala Brain—deep learning neural network software that makes smart products like cameras, robots, drones, toys and self-driving cars more autonomous and useful. Unlike traditional AI companies, which designed for super computers connected to the Internet, our first project was for NASA to be used for autonomous planetary exploration. Super computers were not available. Battery life was limited. Fast internet access was impossible. Our deep learning neural networks had to be lightweight and perform in real-time without ground intervention. With our constraints, we modeled the Neurala Brain on animal brains because animal brains are highly efficient “computers” that do more in less space and with less power consumption than the computers we use today. The brain also knows how to use eyes (cameras) and ears (microphones). This approach worked and we are now bringing The Neurala Brain to market. Our smart, fast, anywhere brain works on systems from single board computers to large servers.

Integral Ad Science

Series D in 2014
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. It solves the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions.  Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Its growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.

Rivet

Series A in 2020
Rivet Health, Inc. operates a SaaS based healthcare revenue cycle management software for providers and patients. It offers Collect that enables providers to quote patient costs and get paid up front, as well as to estimate and collect patient costs up front. The company also provides Contract that enables patients to understand their payer rates and detect underpaid claims, as well as to create accurate upfront estimates and collect payments. The company was founded in 2018 and is based in Cottonwood Heights, Utah.

Astound

Series B in 2019
Astound is an enterprise software company that develops an AI platform for employee service. The Astound AI platform uses machine learning and natural language processing to automate IT and HR service and support. Astound is the only company to automate the entire lifecycle of service requests, reducing resolution time and improving work life. Astound has partnered with leading workflow platform providers like ServiceNow and Atlassian plus managed service providers like Infosys to deliver deep integrations with IT service management, HR case management, knowledge management, Customer Service Management (CSM), and social collaboration solutions.

Autonomic Networks

Series C in 2002
Network access control products for network security and compliance
The founder of Omadi originally owned a private property impound company and he searched for a software to help manage his business. Dissatisfied with the available options, he set out to develop a custom software. The software helped his business become so successful that he transitioned to marketing and selling the Omadi Mobile Management system. Since then, countless features have been added and refined. Because Omadi's platform is built on customization, it can be adapted to perfectly fit your business's needs. Omadi has also spread from towing into other markets as well, including private security enforcement. Contact Omadi today to see how we can help you streamline your business.

Grow

Seed Round in 2016
Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

Misapplied Sciences

Series A in 2019
Misapplied Sciences is a mind-bending innovation that allows a hundred or more viewers to simultaneously share a digital display, sign, or light and each sees something different. The PARALLEL REALITY displays were invented by scientists, engineers, and designers with a history of transforming technology into amazing experiences. It was founded in 2014 and is based in Redmond, Washington.

Domo

Angel Round in 2011
Domo, Inc. operates a cloud-based platform in the United States. Its platform digitally connects from the chief executive officer to the frontline employee with the people, data, and systems in an organization, giving them access to real-time data and insights, and allowing them to manage business from smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was founded in 2010 and is headquartered in American Fork, Utah.

Neighbor

Private Placement in 2018
Neighbor Storage, Inc. owns and operates a peer-to-peer self-storage marketplace. It provides an online platform that connects hosts with storage seekers to rent out their spare garages, driveways, attics/bedrooms, under the house storages, and backyards. Neighbor Storage, Inc. was formerly known as Neiybor, Inc. The company was founded in 2017 and is based in American Fork, Utah.

Teal Drones

Seed Round in 2015
Teal has raised over $20M in venture financing and is based in Salt Lake City, Utah. We build our own hardware and software drone platforms for Consumer and Enterprise applications. Teal One, our flagship product, is one of the highest performing drones in the market, offering an incredible flight experience to users, premium hardware and design, and a software platform that fuels innovation.

DivvyPay, Inc.

Private Placement in 2019
DivvyPay, Inc. operates a payment and business budgeting platform. It offers Divvy, a platform that automates expense report process and manages online subscription. The company’s solutions include automatic expenses, credit, budgets, smart cards, virtual cards, rewards, send request, travel, and bill pay. DivvyPay, Inc. was founded in 2016 and is based in Lehi, Utah.

Weave

Series B in 2016
Weave is a developer of a customer experience management (CXM) platform designed to meet the needs of patients and to build better business and clinical outcomes. The company's platform features email, marketing capabilities, a full payments platform and a proprietary VoIP phone service to create customer interactions using personalized customer information across all communication channels, enabling businesses to improve relationships with the people they serve. With over 15,000 customers, Weave was the first Utah company to join Y Combinator and has received several renowned awards, including the Fortune 100 Best Companies 2019, Forbes 2019 Cloud 100 and Forbes 2020 Next Billion-Dollar Startups, the 2019 and 2020 Inc. 5000 fastest-growing companies in America, Glassdoor’s 2019 and 2020 Best Places to Work and 2019 Top CEOs.

BookClub

Series A in 2021
BookClub Inc. owns and operates BookClub.com, an author-led virtual book club. The company was incorporated in 2020 and is based in Alpine, Utah.

Deserve Inc.

Private Placement in 2017
Deserve, Inc. provides credit cards and other financial products to international students in the United States. It determines student’s ability to repay using various predictive attributes, such as education, major, cost of education, source of initial funding, and future employability. The company was formerly known as Tremus, Inc. and changed its name to Deserve, Inc. in October 2017. Deserve, Inc. was incorporated in 2012 and is based in Menlo Park, California.

Dedicated Devices

Series B in 2005
Dedicated Devices is a leading manufacturer of reliable whole home media systems. The company was founded in 2003 by former employees of Micron Electronics, Inc. and the company is headquartered in Boise, Idaho.

ObservePoint

Series A in 2015
ObservePoint LLC provides a data quality assurance platform that automatically verifies Web tag performance and improves digital data quality for enterprises. It offers AppAssurance that monitors, tests, and validates the integration of mobile apps analytics solutions to they are collecting accurate data to guide the decisions critical to mobile success. The company also provides WebAssurance to monitor, test, and validate Web tags and analytics data. In addition, it offers tag debugger and enterprise platform to manually spot check data accuracy on each page, as well as to help automate the process across the entire index. ObservePoint LLC was founded in 2007 and is based in Provo, Utah.
Teal Drones, Inc. manufactures production drones. Its drones include flight, onboard supercomputer, modular and upgradable design, onboard supercomputer, versatile control, and built-in camera features. Its drones provide a range of applications from gaming and augmented reality, security and inspections, e-commerce, and agriculture, to simplifying and automating drone flight. The company was incorporated in 2015 and is based in Salt Lake City, Utah.

Presidio Identity

Seed Round in 2021
Presidio Identity provides services to prevent identity theft and fraud and bring trust and security to all users. The company was founded in 2020 by Dennis Moore, Joshua Moore, and Tommy Lau and is headquartered in San Francisco, California.
DriveScale instantly turns any data center into an elastic bare-metal cloud with on-demand instances of compute, GPU and storage, including NVMe over Fabrics, to deliver the exact resources a workload needs, and to expand, reduce or replace resources on the fly. With DriveScale, high-performance, Kubernetes clusters deploy in seconds for machine learning, advanced analytics and cloud-native applications at a fraction of the cost of the public cloud. Visit www.drivescale.com or follow us on Twitter at @DriveScale_Inc.

M-Factor

Series D in 2009
M-Factor, Inc. develops and delivers Web-based profit and revenue optimization software for consumer goods, retail, and quick serve restaurant sectors in the United States and internationally. It develops a software-as-a-service suite that analyzes, forecasts, and optimizes marketing investments and trade spend. The company’s solutions include M4 Marketing Investment Management, which tracks and optimizes marketing and in-store promotional investments; T4 Trade Spending Effectiveness that reallocates trade spend; and P4 Portfolio Pricing Optimization, which allows users to price regions, channels, and products. M-Factor, Inc. was founded in 2003 and is based in San Mateo, California.

SOASTA

Series C in 2009
SOASTA is a performance analytics platform that enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real-time and at scale. With more than 10 million tests performed and more than 100 billion user experiences measured, SOASTA is the digital performance expert trusted by industry‐leading companies, including Experian, Gilt Groupe, Hallmark, Intuit, Microsoft, and Netflix. It was incorporated in 2006 and is headquartered in Mountain View, California with additional offices in the United States and London.

BookClub

Private Placement in 2020
BookClub Inc. owns and operates BookClub.com, an author-led virtual book club. The company was incorporated in 2020 and is based in Alpine, Utah.

Blyncsy

Seed Round in 2016
Blyncsy, Inc. provides big data solutions. It offers Blyncs sensors that are deployed in indoor and outdoor locations, such as in locations as remote as ski resorts and as intimate as college campuses; an analytics platform that provides insights and backend analytics; and Blyncsy Systems and Services that monitors everything from the number of available parking spaces to the demand on public transit systems. It also offers Mercury, a contact tracing product that manages current and futures contagion contact tracing for universities. The company was founded in 2014 and is headquartered in Salt Lake City, Utah.

Continuum Technology

Series A in 2022
Continuum Technology offers software that manages executive availability, contracts, invoices, and payments. It is a platform that enables fractional time executives, allowing them to monetize their expertise and automate your back office.
Rubicon Labs Inc., a cybersecurity company, develops secure identity solutions for Internet of Things devices. Its platform uses symmetric cryptography, digital fingerprints, and a cloud based identity service to provide digital identity in the Internet of Things space. Rubicon Labs Inc. was formerly known as Krimmeni Technologies, Inc. The company was founded in 2007 and is based in San Francisco, California.

Trace

Series C in 2022
Trace is the Action Sports Tracker. With Trace you can improve your performance and never edit a video again. Trace tracks and stores every session, allowing you to compare your performance over time and against others. Trace will help you jump higher, catch longer waves, throw sharper turns, or log more vertical. Trace will also automatically clip and edit your video highlights. Trace takes out the boring stuff and only keeps the good stuff. Colors will automatically pop and sharing couldn’t be easier.
Cloud Cherry Pte Ltd. provides customer delight measurement and feedback capture solutions. Its platform allows users to build questionnaires; create workflow with icon or text based questions, conditional questions, group questions, staff prefills, and more; collect responses offline; filter insights; create tags for questions; share their customer’s ratings and comments in real-time on social media sites and Websites; get real-time email notifications from customers; and create multi-language questionnaires. The company’s platform enables users to make questions appear at specific locations, and create date and time specific questions; provides root cause analysis, rules based notifications, geo analytics, and sub-user solutions; offers voice of the customer solutions; provides Net Promoter Score, a solution that allows users to know their promoter and detractor score; and integrates Big Data analytics, Big Data analytics reports, and customer feedback solutions. The company was founded in 2013 and is based in Singapore.

Fastdata.io, Inc.

Fastdata.io, Inc. operates in the technology industry. The company was incorporated in 2016 and is based in Santa Monica, California.

Owlet Baby Care

Series B in 2018
Owlet Baby Care Inc. develops and manufactures a monitor that tracks babies breathing and heart rate. It offers Owlet Smart Sock, a monitoring product that sends alerts to the base station when babies stop breathing while sleeping. The company’s monitor is compatible with iOS and Android devices. It sells its products online. Owlet Baby Care Inc. was founded in 2012 and is based in Lehi, Utah.

Infopia

Series C in 2007
Infopia provides eCommerce software and services with its Infopia Transact solution to help merchants grow their online business. From managing inventory across multiple online channels, to creating enterprise level websites, to integrating business applications such as CRM, Infopia provides many tools designed to increase online revenues.

Cloudflare

Series A in 2009
Cloudflare is a computer service provider and network security company that protects and accelerates the Internet application development.
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Brands can now deliver superior audience engagement while 33Across publishers benefit from the ability to drive more revenue for every ad placement, resulting in greater efficiency and an enhanced consumer experience..
Blyncsy, Inc. provides big data solutions. It offers Blyncs sensors that are deployed in indoor and outdoor locations, such as in locations as remote as ski resorts and as intimate as college campuses; an analytics platform that provides insights and backend analytics; and Blyncsy Systems and Services that monitors everything from the number of available parking spaces to the demand on public transit systems. It also offers Mercury, a contact tracing product that manages current and futures contagion contact tracing for universities. The company was founded in 2014 and is headquartered in Salt Lake City, Utah.

Gazillion, Inc.

Venture Round in 2010
Gazillion Entertainment, we develop, publish and operate diverse games on many platforms. Our goal: To build breakthrough experiences featuring world-class brands and original franchises, superior production quality and unmatched gameplay. Gazillion is headquartered in Foster City, CA.

Skylight

Series B in 2002
Currently serving the San Francisco Bay Area as a licensed General Contractor, Skylight delivers full service renovations for kitchens, bathrooms and other interior spaces. The Skylight process is fully digital and fully integrated – from planning the space based on lifestyle, to personalized curation of materials, right through to permitting, construction and the final close-out package. Skylight was created to fix the problems with the traditional renovation experience.
ObservePoint LLC provides a data quality assurance platform that automatically verifies Web tag performance and improves digital data quality for enterprises. It offers AppAssurance that monitors, tests, and validates the integration of mobile apps analytics solutions to they are collecting accurate data to guide the decisions critical to mobile success. The company also provides WebAssurance to monitor, test, and validate Web tags and analytics data. In addition, it offers tag debugger and enterprise platform to manually spot check data accuracy on each page, as well as to help automate the process across the entire index. ObservePoint LLC was founded in 2007 and is based in Provo, Utah.

Keen

Seed Round in 2013
Keen is the embedded analytics API that makes shipping custom user-facing analytics easy and seamless. It develops tools and infrastructure to help developers deliver in-product analytics to their customers. Its platform can handle all aspects of event data management, from collection to application. Keen enables users to stream, store, query, and present data all in one place and get a competitive advantage over the competition. The company was founded in 2011 and is headquartered in San Antonio, Texas.

Deserve Inc.

Series B in 2018
Deserve, Inc. provides credit cards and other financial products to international students in the United States. It determines student’s ability to repay using various predictive attributes, such as education, major, cost of education, source of initial funding, and future employability. The company was formerly known as Tremus, Inc. and changed its name to Deserve, Inc. in October 2017. Deserve, Inc. was incorporated in 2012 and is based in Menlo Park, California.
HM Bradley, Inc. develops and operates a digital banking platform. The company’s platform offers a tiered incentive system for members who get paid a higher level of interest for customers who save a higher percentage of their direct deposits rather than spending the money. HM Bradley, Inc. was formerly known as Halleman Bradley Inc. and changed its name to HM Bradley, Inc. in July 2019. The company was founded in 2018 and is based in Santa Monica, California.

deNovis

Series C in 2004
deNovis Inc. is a leading provider of advanced transaction processing and information management solutions for the health insurance and health care benefits administration industry. deNovis's highly innovative claims processing and data management software enables commercial and government health plans to reduce administrative costs, expand their range of products and services, increase speed-to-market of new products and enhance the quality of customer service. The company's flagship software product—eHD™—serves as the core administrative platform for health plans and is designed to deliver the sophistication necessary to meet both existing and emerging needs of commercial, Medicare and Medicaid healthcare benefits administrators. deNovis is also known for its technical innovations, including HICL™ technology, which allows complex healthcare transaction systems to be programmed by business analysts rather than computer programmers, using English language commands and the actual policies and business rules of the health plan. deNovis's customer roster includes large commercial insurers and the U. S. Department of Health and Human Services—the nation's largest purchaser of healthcare and a provider of healthcare benefits to almost 80 million Americans. The company's strategic alliance partners include IBM Corporation and Deloitte Consulting. deNovis enterprise solutions for health plans are available for installation at customer locations or can be delivered on an outsourced or remote-hosted basis. The company is privately held and is headquartered in Lexington, Massachusetts.

ObservePoint

Series B in 2016
ObservePoint LLC provides a data quality assurance platform that automatically verifies Web tag performance and improves digital data quality for enterprises. It offers AppAssurance that monitors, tests, and validates the integration of mobile apps analytics solutions to they are collecting accurate data to guide the decisions critical to mobile success. The company also provides WebAssurance to monitor, test, and validate Web tags and analytics data. In addition, it offers tag debugger and enterprise platform to manually spot check data accuracy on each page, as well as to help automate the process across the entire index. ObservePoint LLC was founded in 2007 and is based in Provo, Utah.

HMBradley

Series A in 2020
HMBradley is a developer of a digital banking platform for savers. It rewards everyone, regardless of income, for developing sound financial habits. HMBradley 's platform offers digitized banking services featuring virtual banking technologies that let users get credit cards instantly and enjoy banking facilities anytime via a smartphone application. The company was founded in 2019 and is headquartered in Santa Monica, California.
MX Technologies Inc. develops and provides money management and financial softwares for financial institutions and digital banking providers. It offers MoneyDesktop, a data-driven money management tool that integrates into digital banking products and enables users to take control of their finances; Helios, a cross platform framework; WideNet, which offers data-driven money management to potential account holders; and Nexus, a financial data API. The company also offers Insight, a financial data analytics provider and Target, which offers financial marketing. In addition, it provides data driven money management, cross-platform framework, account holder acquisition, fintech data API, financial analytics, transaction data API, data analytics, and personalized marketing solutions. The company was formerly known as MoneyDesktop, Inc. and changed its name to MX Technologies Inc. in September 2014. MX Technologies Inc. was founded in 2010 and is based in Lehi, Utah.

Bitcasa

Series A in 2013
Bitcasa makes public cloud storage simple. Its Cloud Storage Platform APIs and branded applications provide plug and play solutions for easy file storage, access, and sharing across all major platforms including Android, iOS, Windows, Mac OSX, Linux, and the Web. Bitcasa has helped thousands of developers, OEMs, and service providers in more than 140 countries manage their data, and is backed by top-tier investors including Horizons Ventures, Pelion Venture Partners, First Round Capital, Samsung Ventures and Andreessen Horowitz. For more details visit www.bitcasa.com or follow their blog blog.bitcasa.com.

Venafi

Series B in 2006
Criminals want to gain trusted status and go undetected. This makes keys and certificates a prime target, which are blindly trusted by most of today’s Global 5000 enterprises. Criminals steal and compromise keys and certificates that are not properly protected, and use them to circumvent security controls—to hide in encrypted traffic, deploy malware, and steal data. these uniquely identify webservers, software, mobile devices, apps, admins, and even airplanes This has become the attack of choice. Current security controls are being undermined. Compromised SSL/TLS, SSH and mobile certificates and keys undermine data loss prevention, next-gen firewalls, strong authentication, sandboxing and other security systems. Attackers 1) mask their true identity using keys and certificates and 2) hide their actions by encrypting data which means you can’t look inside for threats. Protecting keys and certificates eliminates both of these blind spots and makes all security systems stronger. Venafi finds all keys and certificates and puts them under surveillance to detect anomalies, and learns and adapts as it works. Venafi identifies what keys and certificates are trusted and those that need to be replaced. It keeps keys and certificates secured to your policy and replaces them automatically. From stopping certificate-based outages to enabling SSL inspection, Venafi creates an ever-evolving, intelligent response that protects your network, your business, and your brand.

Adapx

Venture Round in 2012
Adapx offers software that turns natural speech, sketches, and handwriting into data for Microsoft Office and other back-end systems. By simply speaking and writing, teams get instant access to structured data collected on paper, touchscreens, mobile devices, and wall displays. A range of enterprises and agencies speed workflows and reduce risk by using Capturx to bypass data transcription from paper and cumbersome keyboard- and menu-driven interfaces. Adapx was formerly known as Natural Interaction Systems. The company was founded in 1999 and is based in Seattle, Washington.

Teal Drones

Series A in 2017
Teal has raised over $20M in venture financing and is based in Salt Lake City, Utah. We build our own hardware and software drone platforms for Consumer and Enterprise applications. Teal One, our flagship product, is one of the highest performing drones in the market, offering an incredible flight experience to users, premium hardware and design, and a software platform that fuels innovation.
Primary Data develops intelligence and automation software for enterprise data management across on-premises IT infrastructure and into the cloud. Its DataSphere platform combines metadata management and machine learning to move the right data to the right place at the right time across a global namespace, automatically and without application disruption. DataSphere makes heterogeneous data stores simultaneously available to all applications, enabling enterprises operating at petabyte scale to easily manage billions of files, automate data migration, integrate the cloud, and scale out NAS performance while getting the most value out of infrastructure investments on a per-client, per-file basis. To learn more, visit us at PrimaryData.com, follow us on Facebook.com/PdDataSphere, or Twitter at @Primary_Data.

Elastica

Series B in 2015
Elastica offers data science powered SaaS app and cloud service security for companies of all sizes. Its CloudSOC™ platform empowers the companies to confidently leverage Cloud and SaaS applications while staying safe, secure, and compliant. The company was founded in 2012 and is headquartered in Mountain View, California.

Domo

Seed Round in 2010
Domo, Inc. operates a cloud-based platform in the United States. Its platform digitally connects from the chief executive officer to the frontline employee with the people, data, and systems in an organization, giving them access to real-time data and insights, and allowing them to manage business from smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was founded in 2010 and is headquartered in American Fork, Utah.
Artielle ImmunoTherapeutics, Inc. develops a platform of biologic drugs to treat inflammatory and degenerative diseases worldwide. The company focuses on neuro-inflammatory and degenerative diseases, including multiple sclerosis, optic neuritis, methamphetamine addiction, and stroke; and products to treat rheumatoid arthritis, uveitis, age-related macular degeneration, and celiac diseases. Artielle ImmunoTherapeutics, Inc. was founded in 2004 and is based in Tigard, Oregon.

33Across

Series C in 2012
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Brands can now deliver superior audience engagement while 33Across publishers benefit from the ability to drive more revenue for every ad placement, resulting in greater efficiency and an enhanced consumer experience..

Conviva

Series B in 2008
Conviva powers every internet-connected screen with the most engaging viewing experiences imaginable by elevating the way OTT businesses use data-driven intelligence. For years, HBO, Sky, Turner, and the like have been using the Conviva Platform to enlighten, reveal and inform with important insights around consumer in-screen viewing experience allowing them to connect those metrics to important business outcomes. This allows customers to not only maximize subscriber retention and growth but also understand content and viewing trends so that they can deliver more personalized viewing experiences. The company makes engagement a data driven outcome based on actionable quality of experience (QoE) analytics. Conviva’s software sensors are currently deployed across 2.5 billion devices globally and measure over 1 billion streaming minutes per day of premium video content for publishers such as HBO, Sky, Turner, and more. Conviva is headquartered in Silicon Valley, with offices in New York and London. Conviva is founded by professors from Carnegie Mellon and U.C. Berkeley and backed by NEA, Foundation Capital, and Time Warner Investments.

Primary Data

Series B in 2017
Primary Data develops intelligence and automation software for enterprise data management across on-premises IT infrastructure and into the cloud. Its DataSphere platform combines metadata management and machine learning to move the right data to the right place at the right time across a global namespace, automatically and without application disruption. DataSphere makes heterogeneous data stores simultaneously available to all applications, enabling enterprises operating at petabyte scale to easily manage billions of files, automate data migration, integrate the cloud, and scale out NAS performance while getting the most value out of infrastructure investments on a per-client, per-file basis. To learn more, visit us at PrimaryData.com, follow us on Facebook.com/PdDataSphere, or Twitter at @Primary_Data.
dot.LA develops a news aggregating platform. Its platform provides news of events, sponsorships, and proprietary data for startup and tech community. The company was founded in 2020 and is based in Los Angeles, California.

Conviva

Series C in 2010
Conviva powers every internet-connected screen with the most engaging viewing experiences imaginable by elevating the way OTT businesses use data-driven intelligence. For years, HBO, Sky, Turner, and the like have been using the Conviva Platform to enlighten, reveal and inform with important insights around consumer in-screen viewing experience allowing them to connect those metrics to important business outcomes. This allows customers to not only maximize subscriber retention and growth but also understand content and viewing trends so that they can deliver more personalized viewing experiences. The company makes engagement a data driven outcome based on actionable quality of experience (QoE) analytics. Conviva’s software sensors are currently deployed across 2.5 billion devices globally and measure over 1 billion streaming minutes per day of premium video content for publishers such as HBO, Sky, Turner, and more. Conviva is headquartered in Silicon Valley, with offices in New York and London. Conviva is founded by professors from Carnegie Mellon and U.C. Berkeley and backed by NEA, Foundation Capital, and Time Warner Investments.

UNIFi Software

Series A in 2015
UNIFi solves ubiquitous data acquisition and integration problems that continually plague enterprises since the dawn of data warehousing. The landscape of data analysis that enterprises are embarking on today has significantly advanced in just a few years' time. The days of building an enterprise data warehouse to report on financial status or sales overtime is no longer a competitive advantage; in today's world doing this well is now considered a cost of doing business. The core problem that has arisen in this new era of Analytics is business users have not been enabled to participate in the most critical part of the process that has the biggest impact on time to insight. With the advent of the Hadoop data storage and processing platform, this has created a unique opportunity to build an application that enables the business to acquire data, integrate it, enrich it, and load it into a flexible environment where agile and iterative analytics can occur. UNIFi is building the first of its kind business application that combines Big Data integration processing layered with an elegant and simple user experience that will dramatically increase productivity and time to insight.

dot.LA

Private Placement in 2020
dot.LA develops a news aggregating platform. Its platform provides news of events, sponsorships, and proprietary data for startup and tech community. The company was founded in 2020 and is based in Los Angeles, California.

Misapplied Sciences

Seed Round in 2015
Misapplied Sciences is a mind-bending innovation that allows a hundred or more viewers to simultaneously share a digital display, sign, or light and each sees something different. The PARALLEL REALITY displays were invented by scientists, engineers, and designers with a history of transforming technology into amazing experiences. It was founded in 2014 and is based in Redmond, Washington.

Adapx

Series B in 2009
Adapx offers software that turns natural speech, sketches, and handwriting into data for Microsoft Office and other back-end systems. By simply speaking and writing, teams get instant access to structured data collected on paper, touchscreens, mobile devices, and wall displays. A range of enterprises and agencies speed workflows and reduce risk by using Capturx to bypass data transcription from paper and cumbersome keyboard- and menu-driven interfaces. Adapx was formerly known as Natural Interaction Systems. The company was founded in 1999 and is based in Seattle, Washington.

Rubicon Labs

Series A in 2014
Rubicon Labs Inc., a cybersecurity company, develops secure identity solutions for Internet of Things devices. Its platform uses symmetric cryptography, digital fingerprints, and a cloud based identity service to provide digital identity in the Internet of Things space. Rubicon Labs Inc. was formerly known as Krimmeni Technologies, Inc. The company was founded in 2007 and is based in San Francisco, California.

Monarx, Inc.

Private Placement in 2018
Monarx, Inc. operates in the technology industry. The company was incorporated in 2017 and is based in Cottonwood Heights, Utah.
LunchBadger, Inc. provides cloud based API lifecycle, orchestration, and optimization solutions. Its solutions enable users to compose cloud native APIs as server less micro services; visually orchestrate and deploy micro services and APIs; monitor real time updates on various runtime components; monetize cloud native APIs through self-service tools; and optimize cloud business revenue and cost in real time. The company was founded in 2016 and is based in Newport Beach, California.

SOASTA

Debt Financing in 2016
SOASTA is a performance analytics platform that enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real-time and at scale. With more than 10 million tests performed and more than 100 billion user experiences measured, SOASTA is the digital performance expert trusted by industry‐leading companies, including Experian, Gilt Groupe, Hallmark, Intuit, Microsoft, and Netflix. It was incorporated in 2006 and is headquartered in Mountain View, California with additional offices in the United States and London.

Fusion-io

Series B in 2009
Fusion-io delivers the world's data faster. The Fusion ioMemory platform and software defined storage solutions accelerate virtualization, databases, cloud computing, big data and performance applications. From e-commerce retailers to the world's social media leaders and Fortune Global 500 companies, customers are improving the performance and efficiency of their data centers with Fusion-io technology to accelerate the critical applications of the information economy.

Formant

Series A in 2022
Formant is a monitoring and operations infrastructure for anyone who works with robots. Founded by a team of former Google, Savioke, and Redwood Robotics software engineers, roboticists, and product managers—Formant believes that more efficient cloud infrastructure can help unlock the shared potential of humans and robots. The company was established in 2017 and is based in San Francisco, California.
Canopy develops an online tax workflow management software that manages the tax workflow of tax practitioners. It is designed to streamline tax resolution for tax professionals. The company's platform provides cloud-based practice management and tax resolution software to thousands of accounting professionals nationwide. The modern, easy-to-use software cuts out tax practice busywork, enabling efficient client experience and brings all the different tools a practitioner needs under one roof.

Aztek Networks

Debt Financing in 2009
Aztek Networks is a supplier of telecommunications products that allow service providers to consolidate the number of legacy voice switches in network while providing a migration path to IP broadband networks. Aztek's 5000-series products allow service providers, through switch consolidation, to reduce operating costs associated with their older switches while maintaining reliable voice connectivity. Aztek Networks draws on its 25-year heritage as Aztek Engineering to bring patented ESA switch and migration products to the telecommunications industry. Aztek's mission is to provide solutions to telecommunications service providers that address the balance between declining wireline subscribers and the costs of maintaining and operating reliable legacy voice networks.