R/GA Ventures

R/GA is an international advertising agency headquartered in New York, with additional offices in major cities around the world. Founded in 2013, R/GA Ventures operates as an accelerator firm that focuses on early-stage and growth-stage startups across various sectors, including media, marketing, commerce, and the Internet of Things. The agency is known for its innovative approach in connecting startups with its extensive network of industry-leading clients and creative talent, offering more than just financial support. Its initiatives, such as the recently launched UK Venture Studio program in collaboration with InnovateUK, aim to empower startups to develop connected products and services that can scale globally. By providing access to consulting, strategy, and design expertise, R/GA fosters an environment of collaboration that enables startups to create meaningful value and disrupt traditional business models.

Dylan Boyd

Managing Director

Jonathan Bradley

Partner

Stephen Plumlee

Vice Chairman

Past deals in Pets

AnimalBiome

Venture Round in 2021
AnimalBiome focuses on improving the gut health of dogs and cats in the United States that suffer from chronic digestive disorders. The company offers microbiome-based supplements and non-invasive diagnostic tools designed to identify imbalances in the gut microbiome. Utilizing deoxyribonucleic acid sequencing, AnimalBiome's diagnostic services assess the balance of gut bacteria, allowing pet owners to gain insights into their pets' gut health. This information enables tailored supplementation aimed at restoring gut balance, ultimately promoting a healthier and happier life for pets.

Bright Planet Pet

Seed Round in 2021
Bright Planet Pet is a food technology company creating ultra-sustainable plant-based meat for dogs. They offer ingredients, products that taste and smell like real meat, proprietary vegan recipes, and gluten-free dog treats.

The Pack

Convertible Note in 2021
The Pack is a food technology startup that specializes in producing nutritious plant-based dog food. The company focuses on creating healthy vegan meals for dogs, utilizing a diverse blend of pulses, proteins, seeds, fruits, and vegetables. By offering a wide variety of affordable dog food products, The Pack aims to cater to the growing demand for nutritious and environmentally friendly pet food options.

Toletta

Funding Round in 2021
Toletta Cats inc. develops an Internet of things (IoT)-based litter box for cats. The company’s product toletta, provides sensor and camera that enables users to watch pets and then captures and records signs of cat diseases by measuring body weight and urine volume. It also has an application which allows refilling food from the equipment. Toletta Cats inc. was formerly known as Hachi Tama Inc. The company was founded in 2015 and is based Fujisawa, Japan.

Petaluma

Funding Round in 2021
Petaluma specializes in providing plant-based dog nutrition that emphasizes sustainability and health. The company offers veterinarian-designed food made from sustainable ingredients, ensuring that pets receive optimal nutrition while minimizing ecological impact. By focusing on humane treatment of farmworkers and animals, Petaluma aims to foster a deep bond between pets and their owners, allowing both to benefit from their companionship in a responsible manner.

The Bark Shoppe

Seed Round in 2021
Provider of pet care products and services intended to foster great relationships between pets and their owners. The company offers grooming products like body spray, conditioner, shampoo and grooming tools and its services include in-store grooming and mobile grooming, enabling pet owners to take care of pets grooming needs.

Oliver Pets

Pre Seed Round in 2021
MisPichos is a data driven pet parents solutions ecosystem. Trough our web/app software pet parents can create their pets profile to hire all the products and service they need with a custom experience based on machine learning data (products recommendations, diseases preventions based on pets behaviors, and more). Our software is connected with local suppliers (pet food, dog walkers, pet accomodations) to provide the products and services to our customers. We earn money charging a commision to the product/service providers, marketing campaigns to brands and premium services suscription for pet parents.

The Bark Shoppe

Seed Round in 2021
Provider of pet care products and services intended to foster great relationships between pets and their owners. The company offers grooming products like body spray, conditioner, shampoo and grooming tools and its services include in-store grooming and mobile grooming, enabling pet owners to take care of pets grooming needs.

Woof Together

Funding Round in 2021
Woof Together is a startup company that certifies pet friendly businesses in the travel industry.

Native Pet

Seed Round in 2020
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, focuses on the online retailing of pet food and nutrition products. The company specializes in creating organic and highly effective pet supplements that feature limited ingredients, catering to the dietary needs of dogs and cats. By emphasizing quality and simplicity in their formulations, Native Pet aims to provide pet owners with reliable options for enhancing their pets' health and well-being.

Dogdrop

Funding Round in 2020
Dogdrop, Inc. is a dog daycare service based in Los Angeles, founded in 2018 by Shaina Denny and Greer Wilk. The company aims to provide accessible dog care through its physical locations, designed for recreation and socialization, as well as a direct-to-consumer line of essential products for dog owners. Dogdrop offers members the convenience of dropping off and picking up their pets at any time and location, catering to the needs of busy dog parents. The facilities are designed to be intimate and tech-enabled, allowing dogs to engage in training and play while providing a productive environment for their owners.

Dogo GmbH

Corporate Round in 2020
Dogo GmbH, founded in 2016 and based in Berlin, Germany, specializes in a mobile dog-training application designed to enhance the relationship between dog owners and their pets. The Dogo app offers professionally tailored training programs curated by experienced dog trainers and behaviorists. It incorporates game-like elements and positive reinforcement techniques to make training engaging, digital, and personalized. This allows dog owners to train their pets conveniently from home while fostering daily connections with them.

PetHospice

Funding Round in 2020
PetHospice provides In-home pet hospice, pain management and euthanasia services.

Native Pet

Funding Round in 2020
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, focuses on the online retailing of pet food and nutrition products. The company specializes in creating organic and highly effective pet supplements that feature limited ingredients, catering to the dietary needs of dogs and cats. By emphasizing quality and simplicity in their formulations, Native Pet aims to provide pet owners with reliable options for enhancing their pets' health and well-being.

Dogo GmbH

Funding Round in 2020
Dogo GmbH, founded in 2016 and based in Berlin, Germany, specializes in a mobile dog-training application designed to enhance the relationship between dog owners and their pets. The Dogo app offers professionally tailored training programs curated by experienced dog trainers and behaviorists. It incorporates game-like elements and positive reinforcement techniques to make training engaging, digital, and personalized. This allows dog owners to train their pets conveniently from home while fostering daily connections with them.

Dogly

Funding Round in 2020
Dogly operates a unique marketplace designed for pet owners to discover and purchase products from independent brands while supporting their chosen animal shelters. The platform offers a wide range of dog-related products, including food, collars, carriers, toys, and treats. Additionally, Dogly serves as a community hub, connecting pet owners with trainers, holistic veterinarians, nutritionists, and other wellness advocates. By combining shopping and educational resources, Dogly aims to enhance the lives of pets and foster a supportive environment for dog owners.

Smalls

Funding Round in 2019
Smalls is a direct-to-consumer pet food company based in New York that specializes in producing fresh, human-grade food for cats. Founded in 2017 by Matt Michaelson and Calvin, the company offers a range of cat food options, including chicken, beef, turkey, and duck, which are prepared with fresh meat and a small amount of green vegetables. The food is gently cooked to preserve nutrients and moisture, ensuring high quality. Smalls provides customized meal kits tailored to the specific nutritional needs of each cat, allowing pet owners to conveniently receive healthy and fresh food delivered directly to their homes.

Barkibu

Venture Round in 2019
Barkibu S.L., founded in 2014 and based in A Coruña, Spain, specializes in providing digital health services for pets through a mobile application that facilitates online veterinary consultations. The platform allows pet owners to connect with professional veterinarians, enabling them to ask questions, book appointments, and conduct check-ups via video conferencing. By combining artificial intelligence technology with veterinary expertise, Barkibu aims to meet the animal care needs of pet owners remotely, offering a convenient and accessible solution for pet health management.

Sniffspot

Funding Round in 2019
Sniffspot, Inc. develops an application that provides a marketplace that connects owners of pets to different outdoor locations. The application allows owners of open properties to list their space for dog owners to rent for reactive dogs to train and play. The company was founded in 2018 and is headquartered in Seattle, Washington.

Jiminy's

Funding Round in 2019
Jiminy's LLC, founded in 2016 and based in Berkeley, California, specializes in producing sustainable pet food and treats. The company primarily utilizes cricket protein to create nutritious dog biscuits, catering to the growing demand for eco-friendly pet food options. By focusing on insect-based ingredients, Jiminy's aims to provide a sustainable alternative to traditional pet food sources while promoting environmental responsibility.

Wild Earth

Seed Round in 2018
Wild Earth is a technology startup based in Berkeley, California, founded in 2017. The company focuses on developing high-protein pet foods that prioritize health, environmental sustainability, and humane sourcing compared to traditional pet food products. By leveraging scientific advancements, Wild Earth aims to reinvent pet nutrition and create cleaner, more nutritious options for pet owners and their animals.

CuidaMiMascota

Funding Round in 2018
In Cuidamimascota.com, pet owners can navigate through hundreds of pet sitters near them and see their qualifications, rates, services provided, home photos, customer reviews and more. The owner selects the sitter and books online. Sitters treats the guest like family while his owner is away. We have a strict no cage rule, a premium insurance that protects the guest and sitter, and a photo and video update policy.

Wild Earth

Funding Round in 2018
Wild Earth is a technology startup based in Berkeley, California, founded in 2017. The company focuses on developing high-protein pet foods that prioritize health, environmental sustainability, and humane sourcing compared to traditional pet food products. By leveraging scientific advancements, Wild Earth aims to reinvent pet nutrition and create cleaner, more nutritious options for pet owners and their animals.

AnimalBiome

Funding Round in 2018
AnimalBiome focuses on improving the gut health of dogs and cats in the United States that suffer from chronic digestive disorders. The company offers microbiome-based supplements and non-invasive diagnostic tools designed to identify imbalances in the gut microbiome. Utilizing deoxyribonucleic acid sequencing, AnimalBiome's diagnostic services assess the balance of gut bacteria, allowing pet owners to gain insights into their pets' gut health. This information enables tailored supplementation aimed at restoring gut balance, ultimately promoting a healthier and happier life for pets.

PetPlate

Funding Round in 2018
PetPlate, Inc. is a New York-based company established in 2015 that specializes in delivering fresh-cooked meals for dogs through a direct-to-consumer subscription service. The meals are crafted from real, nutritionally balanced ingredients formulated by veterinary nutritionists. Each meal is cooked using cold-pressure technology to eliminate harmful bacteria while preserving essential nutrients. PetPlate offers its products in pre-portioned, re-sealable, microwavable, and recyclable containers, and the meals are custom-portioned and flash-frozen to maintain freshness during delivery.

Mixlab

Funding Round in 2018
Mixlab, Inc. is a compounding pharmacy that specializes in creating customized medications for pets. Founded in 2017 and located in New York, the company tailors medication ingredients, strengths, forms, and flavors to meet the unique needs of animals. By integrating advanced technology and focusing on customer experience, Mixlab enhances the processes for veterinarians while ensuring that pet owners receive personalized and satisfying care for their pets.
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