Softline Venture Partners

Softline Venture Partners is a corporate venture fund established in 2008 as part of Softline Group, based in Moscow, Russia. The firm focuses on seed-to-early-stage investments in software technology companies within Russia and the Commonwealth of Independent States. With approximately $20 million invested across 20 portfolio companies, Softline Venture Partners typically allocates between $100,000 and $1 million per project. The fund is stage agnostic and targets a diverse range of technologies, including cybersecurity, cloud computing, big data, artificial intelligence, the Internet of Things, and edge computing. Leveraging the capabilities of its parent company, which operates in 50 countries and serves over 60,000 customers, Softline Venture Partners offers its portfolio companies unique opportunities to scale their business models and enhance sales through established sales channels globally.

Past deals in Ukraine

Magazinga

Seed Round in 2011
Magazinga offers a platform that aggregates products and allows to sell them on popular websites and social networks. The startup has started with launching marketplace on Russian social media sites (Vkontakte, Odnoklassniki) as well as on Facebook based on products of such online retailers as Ozon.ru and Colibri.ru and is taking steps to put this products aggregator on 100,000 other Russian sites by the end of 2012. The company is strongly supported by Softline Group, a Moscow-based IT software supplier with 0.5 billion yearly revenue. The company has global vision and has claimed launch of similar marketplaces in Ukraine, Vietnam, Thailand and several other countries in 2012.
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