CoffeeExchange is a digital platform based in Shanghai, China, that connects coffee farmers directly with roasters, aiming to enhance transparency in the coffee industry. Established in 2018, the company utilizes technology to streamline the green coffee trading process, offering services such as coffee evaluation, logistics, customs clearance, quality inspections, and marketing support. By eliminating intermediaries, CoffeeExchange facilitates direct trade, allowing coffee producers to earn significantly higher revenues while providing roasters with a broader selection at reduced costs. The platform incorporates IoT supply chain tracking and freight consolidation to optimize logistics and enhance order management. Currently, CoffeeExchange has over 1,100 coffee roasters in China trading with selected producers from various countries, including Ethiopia, Rwanda, Ecuador, Colombia, Guatemala, and El Salvador, and is in the process of expanding its operations to the USA, UK, and South Korea.