Pricepally operates an e-commerce platform focused on food and grocery shopping, founded in 2019 and based in Lagos, Nigeria. The platform aims to provide access to affordable, nutritious, and secure food items in urban areas across Africa. Pricepally functions as a digital food cooperative, allowing consumers to connect directly with local farmers, wholesalers, and producers. It enables users to buy food in bulk or share bulk purchases with others, leveraging collective bargaining power to reduce costs. The online store offers a wide range of products, including groceries, baby products, packaged food, and various ingredients, ensuring that customers have access to fresh and high-quality food items.