Upfront Ventures

Upfront Ventures is a venture capital firm founded in 1996 and based in Santa Monica, California, with additional offices in Los Angeles. The firm specializes in early-stage investments, focusing on technology-led companies across various sectors, including digital media, e-commerce, financial services, software, and healthcare technology. Upfront Ventures primarily invests in North America, particularly in Southern California, San Francisco, and New York, while also considering opportunities in Europe and Latin America. The firm typically invests between $0.5 million and $15 million in seed rounds and $2 million to $5 million in Series A rounds, with the intention of reserving follow-on capital for future financing. Upfront Ventures is known for its long-term partnerships with startup founders and has backed notable companies such as Ring and Maker Studios. The firm is led by Managing Partners Yves Sisteron, Mark Suster, and Kara Nortman, and takes an active role in its portfolio companies by securing board seats.

Nina Steinberg Freedman

Director of Research

AJ Herrera

Investor

Stuart Lander

Chief Operating Partner

Pierre Morin

General Partner

Jacques Sisteron

Investor

Seksom Suriyapa

Partner

Kesar Varma

Investor

Hamet Watt

Board Partner

Peter Zakin

Investor

Katherine Zhang

Investor

Past deals in Real Time

Zeitview

Series E in 2023
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Zeitview

Venture Round in 2021
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Zeitview

Series C in 2021
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Zeitview

Series C in 2020
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Zeitview

Series B in 2018
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Vreal

Series A in 2018
Vreal Inc. is a Seattle-based company that develops a platform enabling game developers, streamers, and players to stream virtual reality gaming experiences seamlessly across various devices, including desktops, mobile VR, traditional 2D screens, and VR headsets. Founded in 2015, Vreal aims to enhance gaming content by fostering a social experience where fans can engage with their favorite creators in immersive environments. The platform allows game streamers to share the complete 3D surroundings of the virtual reality worlds they explore, facilitating interactive gameplay and enabling enthusiasts to enjoy games together.

MyTime

Series C in 2017
MyTime is a fully integrated appointment scheduling, point-of-sale and customer engagement platform for multi-location chains and franchises. It’s built to be modular, but it really shines when the various components work together to maximize revenue by reaching customers wherever they are at the moment they are ready to transact. Our award-winning online booking experience can be integrated into your website and mobile apps, as well as Google Search and Google Maps, Bing, Facebook, and Instagram, thereby enabling your customers to find, book, and transact with you from anyplace they engage with your brand. Our automated marketing system increases client retention and visit frequency. And we automate the many tedious, manual operational tasks so you can focus on your service and your customers. Find out what it means to integrate scheduling, marketing and payments into a single, easy-to-use platform and why MyTime won Best Local Commerce Service of 2017 from the Local Search Association and has been featured by both Apple and Google as “Best New App” in their respective App Stores. Our cloud-based platform is scalable, secure, and ready for any size deployment.

Zeitview

Series A in 2016
Zeitview, formerly known as DroneBase, Inc., operates an online platform that specializes in aerial data analytics for various industries, including commercial real estate, property management, insurance, and construction. The company provides a comprehensive range of drone services, such as aerial photography, video production, and mapping, which are utilized for property inspections, insurance claims, and construction site monitoring. Zeitview also caters to sectors like renewable energy, telecommunications, and media by offering tailored drone solutions for inspections and lifecycle management. With a vast network of pilots and extensive experience, having completed over 100,000 commercial missions across more than 70 countries, Zeitview has established itself as a leading provider of aerial data services, helping enterprises make informed decisions regarding their critical assets. Based in Los Angeles, the company continues to innovate and expand its offerings to meet the diverse needs of its global clientele.

Vreal

Seed Round in 2015
Vreal Inc. is a Seattle-based company that develops a platform enabling game developers, streamers, and players to stream virtual reality gaming experiences seamlessly across various devices, including desktops, mobile VR, traditional 2D screens, and VR headsets. Founded in 2015, Vreal aims to enhance gaming content by fostering a social experience where fans can engage with their favorite creators in immersive environments. The platform allows game streamers to share the complete 3D surroundings of the virtual reality worlds they explore, facilitating interactive gameplay and enabling enthusiasts to enjoy games together.

MyTime

Series B in 2015
MyTime is a fully integrated appointment scheduling, point-of-sale and customer engagement platform for multi-location chains and franchises. It’s built to be modular, but it really shines when the various components work together to maximize revenue by reaching customers wherever they are at the moment they are ready to transact. Our award-winning online booking experience can be integrated into your website and mobile apps, as well as Google Search and Google Maps, Bing, Facebook, and Instagram, thereby enabling your customers to find, book, and transact with you from anyplace they engage with your brand. Our automated marketing system increases client retention and visit frequency. And we automate the many tedious, manual operational tasks so you can focus on your service and your customers. Find out what it means to integrate scheduling, marketing and payments into a single, easy-to-use platform and why MyTime won Best Local Commerce Service of 2017 from the Local Search Association and has been featured by both Apple and Google as “Best New App” in their respective App Stores. Our cloud-based platform is scalable, secure, and ready for any size deployment.

MyTime

Series A in 2012
MyTime is a fully integrated appointment scheduling, point-of-sale and customer engagement platform for multi-location chains and franchises. It’s built to be modular, but it really shines when the various components work together to maximize revenue by reaching customers wherever they are at the moment they are ready to transact. Our award-winning online booking experience can be integrated into your website and mobile apps, as well as Google Search and Google Maps, Bing, Facebook, and Instagram, thereby enabling your customers to find, book, and transact with you from anyplace they engage with your brand. Our automated marketing system increases client retention and visit frequency. And we automate the many tedious, manual operational tasks so you can focus on your service and your customers. Find out what it means to integrate scheduling, marketing and payments into a single, easy-to-use platform and why MyTime won Best Local Commerce Service of 2017 from the Local Search Association and has been featured by both Apple and Google as “Best New App” in their respective App Stores. Our cloud-based platform is scalable, secure, and ready for any size deployment.
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