Deserve, Inc. is a financial services company based in Menlo Park, California, that specializes in providing credit cards and financial products to international students in the United States. Founded in 2012 and rebranded from Tremus, Inc. in 2017, Deserve utilizes a unique approach to assess creditworthiness by considering factors beyond traditional credit history, such as education, major, cost of education, initial funding sources, and future employability. This innovative method addresses the challenges faced by young individuals who often lack a credit history, thereby enabling them to access fair credit opportunities. Deserve's compliance framework adheres to stringent legal standards, incorporating enhanced identity verification and consistent lending practices to ensure security. The company's streamlined process from application to account management is designed to be simple and efficient, reflecting its commitment to helping customers achieve financial independence.