Mercury

Mercury Fund is an early-stage venture capital firm based in Houston, Texas, with an additional office in Ann Arbor. Established in 2005, the firm manages over $200 million and focuses on investing in technology-related startups in the U.S. Midcontinent. Mercury targets companies within sectors such as software as a service (SaaS), cloud computing, data, and artificial intelligence. The firm supports both new entrepreneurs in need of guidance and experienced founders looking to capitalize on the resources available in Middle America. Mercury has gained recognition as a prominent venture capital partner for entrepreneurs who have achieved product-market fit and are poised for growth.

Taylor Anne Adams

Associate

Heath Butler

Managing Director

Peter Commons

Partner

Alex Gras

Associate

Nafisa Istami

Analyst

Edward Lou

Venture Partner

Adrienne Miller

Associate

Patrick Okorafor

Director of Finance

Devin Redmond

Senior Associate

Dan Watkins

Venture Partner

Past deals in Austin, TX

SweatPals

Grant in 2023
SweatPals operates a fitness and wellness platform designed to connect individuals with their local fitness communities. Through its mobile application, users can access information about various fitness and wellness events in their area, helping them discover and engage with communities that align with their health and wellness interests. The platform aims to make fitness and wellness accessible to all, fostering a friendly and welcoming environment for individuals to pursue their health goals.

Otto

Series A in 2020
TeleVet, Inc. operates a mobile application designed to facilitate remote communication between pet owners and veterinarians. The application enables users to schedule virtual consultations, book follow-up appointments, and receive care through text, call, and video chat. It also supports veterinarians by providing tools for appointment scheduling, telemedicine services, and digital prescriptions, integrating seamlessly with existing veterinary practice management systems. Additionally, the app offers automated communication features, such as email templates and social media posts, to enhance client engagement regarding pet health services. Founded in 2015 and based in Austin, Texas, TeleVet, Inc. was previously known as Horse Facts, Inc. before rebranding in January 2016. The application is available for download on both the App Store and Google Play.

Olea

Series B in 2020
Olea Edge Analytics our focus is on delivering new revenue opportunities to our utility customers. They believe the future of the smart water industry is in the Internet of Things & Edge Computing. They also believe that in order to make the leap to true revenue assurance, business continuity and revenue predictability, real-time accuracy of the meter is critical. They deliver revenue assurance, business continuity, and revenue predictability to their customers utilizing their proprietary Edge Analytics capability

Otto

Seed Round in 2020
TeleVet, Inc. operates a mobile application designed to facilitate remote communication between pet owners and veterinarians. The application enables users to schedule virtual consultations, book follow-up appointments, and receive care through text, call, and video chat. It also supports veterinarians by providing tools for appointment scheduling, telemedicine services, and digital prescriptions, integrating seamlessly with existing veterinary practice management systems. Additionally, the app offers automated communication features, such as email templates and social media posts, to enhance client engagement regarding pet health services. Founded in 2015 and based in Austin, Texas, TeleVet, Inc. was previously known as Horse Facts, Inc. before rebranding in January 2016. The application is available for download on both the App Store and Google Play.

CloudSnap

Venture Round in 2019
Cloudsnap, Inc. develops and delivers an Integrated Platform-as-a-service solution that allows developers to build their software applications with functionality from third party services. Its integration platform uses distributed P2P interception techniques that enable developers to build and deploy mobile/web applications on services, including Salesforce.com, Evernote, Highrise, Basecamp, and Campfire. Cloudsnap, Inc. was founded in 2011 and is based in Austin, Texas.

Liquibase

Series C in 2019
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

CloudSnap

Seed Round in 2019
Cloudsnap, Inc. develops and delivers an Integrated Platform-as-a-service solution that allows developers to build their software applications with functionality from third party services. Its integration platform uses distributed P2P interception techniques that enable developers to build and deploy mobile/web applications on services, including Salesforce.com, Evernote, Highrise, Basecamp, and Campfire. Cloudsnap, Inc. was founded in 2011 and is based in Austin, Texas.

Ambiq Micro

Venture Round in 2018
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low-power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

TrendKite

Series D in 2016
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

GameSalad

Debt Financing in 2016
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Ambiq

Series C in 2016
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Liquibase

Series B in 2016
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

TrendKite

Series C in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Liquibase

Series A in 2015
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

TrendKite

Series B in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. is a conversion optimization platform headquartered in Austin, Texas, that specializes in managing testing programs and scaling experimentation for brands and agencies. Founded in 2014, the company provides tools that enable teams to plan, execute, and analyze testing projects effectively. Its platform facilitates collaboration on testing programs, offering access to design, development, copywriting, and quality assurance resources. By allowing users to conduct tests on various web page versions, Experiment Engine helps clients understand performance metrics and prioritize experiments based on data insights. The company serves diverse sectors, including e-commerce, publishing, lead generation, and agencies, and operates as a subsidiary of Optimizely, Inc. since 2017.

Ambiq

Series C in 2014
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Illumitex

Debt Financing in 2014
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

TrendKite

Venture Round in 2014
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

TrendKite

Series A in 2014
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Patient IO

Seed Round in 2014
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Patient IO

Debt Financing in 2014
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Liquibase

Series A in 2013
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

Patient IO

Debt Financing in 2013
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Macheen

Debt Financing in 2013
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Ambiq

Series B in 2013
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Ambiq Micro

Series B in 2012
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low-power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Macheen

Venture Round in 2012
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Liquibase

Seed Round in 2012
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

Illumitex

Venture Round in 2012
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

BlackLocus

Series A in 2011
BlackLocus is a provider of automated pricing tools aimed at mid-market and large online retailers. Based in Austin, Texas, the company leverages competitive pricing data from the web alongside clients' online store data to deliver actionable insights on pricing and product assortment. By utilizing advanced machine learning and revenue management techniques, BlackLocus offers a pricing-as-a-service model that enables retailers to optimize their pricing strategies effectively. The platform also helps businesses monitor competitors' product prices and shipping rates, providing recommendations for pricing, inventory management, and marketing. BlackLocus aims to simplify complex enterprise data, allowing retailers to maximize their market opportunities.

Macheen

Series B in 2011
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Illumitex

Venture Round in 2011
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Ambiq

Seed Round in 2010
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

GameSalad

Series A in 2010
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Macheen

Series A in 2010
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

ActaCell

Series A in 2008
ActaCell, Inc. is a technology start-up commercializing lithium-ion battery technology developed in the Material Science and Engineering lab at The University of Texas at Austin. This new technology is focused on delivering substantially longer cycle life at low cost while maintaining safety as the number one priority. The Material Science and Engineering program at the University of Texas has a long history of innovation in lithium ion chemistries. The company announced on July 200, 2008 that it secured $5.8 million in Series A financing. DFJ Mercury led the round with syndicate investment from Google.org's RechargeIT program, Applied Ventures, LLC, the venture capital arm of Applied Materials, Inc. and Good Energies. The proceeds from the Series A financing will be used to hire key technical talent and to further develop ActaCell's lithium-ion battery technology for commercial purposes.

Phurnace Software

Series A in 2008
Phurnace Software helps companies drive revenue and dramatically reduce costs by accelerating the deployment of mission critical applications into physical environments, virtual images or to cloud computing providers. Leveraging patent-pending technology, Phurnace automates web [application deployment](http://www.bmc.com/products/product-listing/bmc-bladelogic-application-release-automation.html) from installation to deployment to upgrades eliminating manual, error-prone processes and delivering tangible ROI within weeks. Phurnace Software, Inc. was founded in 2007 and is based in Austin, Texas. As of the nine months ended December 31, 2009, Phurnace Software Inc. operates as a subsidiary of BMC Software Inc.

Illumitex

Series B in 2008
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

Phurnace Software

Series A in 2007
Phurnace Software helps companies drive revenue and dramatically reduce costs by accelerating the deployment of mission critical applications into physical environments, virtual images or to cloud computing providers. Leveraging patent-pending technology, Phurnace automates web [application deployment](http://www.bmc.com/products/product-listing/bmc-bladelogic-application-release-automation.html) from installation to deployment to upgrades eliminating manual, error-prone processes and delivering tangible ROI within weeks. Phurnace Software, Inc. was founded in 2007 and is based in Austin, Texas. As of the nine months ended December 31, 2009, Phurnace Software Inc. operates as a subsidiary of BMC Software Inc.

Vizionware

Series B in 2007
VizionWare offers audio and video digital interconnect technology solutions for consumer and commercial A/V applications. It offers high definition multimedia interface (HDMI) digital interconnects, fiber optic HDMI interconnects, digital visual interface (DVI) digital interconnects, HDMI-to-DVI digital interconnects, switcher and digital audio synchronizers, integrator-friendly accessory products, HDMI and DVI swivel adapters, HDMI connector locking mounts, and heavy duty cable pull through socks. The company serves home theater, commercial, original equipment manufacturer, and consumer markets. VizionWare was founded in 2004 and is based in Austin, Texas.
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