Mercury

Mercury Fund is a venture capital firm founded in 2005 and headquartered in Houston, with an additional office in Ann Arbor. The firm focuses on early-stage investments in technology-related companies, primarily in the U.S. Midcontinent. With over $200 million under management, Mercury supports both new entrepreneurs seeking guidance and seasoned founders looking to leverage regional talent and resources. The firm has established itself as one of the most active venture capital firms in the area, targeting innovative startups that have demonstrated product-market fit and are prepared for growth. By prioritizing purpose-driven investing, Mercury aims to empower entrepreneurs and foster innovation in Middle America.

Kelly Avant

Associate

Adrian Fortino

Managing Director

Blair Garrou

Managing Director

Danny Janiak

Partner

Daniel Watkins

Venture Partner

Past deals in Austin, TX

SweatPals

Grant in 2023
SweatPals is the operating platform for the fitness and wellness communities. The platform of company provides a mobile application through which users can obtain information about fitness and wellness events. They aim to make fitness and wellness accessible to everyone, as well as create a friendly and welcoming environment for people to achieve their health and wellbeing goals.

Spruce

Series B in 2022
Spruce develops a platform that enables individuals to receive services in their homes through a mobile app. Its services range from full housekeeping to a quick tidy up or a dog walk for a furry friend. The company was founded in 2016 and is headquartered in Austin, Texas.

Spruce

Series A in 2020
Spruce develops a platform that enables individuals to receive services in their homes through a mobile app. Its services range from full housekeeping to a quick tidy up or a dog walk for a furry friend. The company was founded in 2016 and is headquartered in Austin, Texas.

Otto

Series A in 2020
TeleVet provides an integrated mobile app extension to existing veterinarian practice management systems. The TeleVet app allows two-way communication between clients and veterinary staff, enabling telemedicine, appointment scheduling, digital prescriptions and much more.

Olea

Series B in 2020
Olea Edge Analytics our focus is on delivering new revenue opportunities to our utility customers. They believe the future of the smart water industry is in the Internet of Things & Edge Computing. They also believe that in order to make the leap to true revenue assurance, business continuity and revenue predictability, real-time accuracy of the meter is critical. They deliver revenue assurance, business continuity, and revenue predictability to their customers utilizing their proprietary Edge Analytics capability

Otto

Seed Round in 2020
TeleVet provides an integrated mobile app extension to existing veterinarian practice management systems. The TeleVet app allows two-way communication between clients and veterinary staff, enabling telemedicine, appointment scheduling, digital prescriptions and much more.

Cloudsnap

Venture Round in 2019
Cloudsnap, Inc. develops and delivers an Integrated Platform-as-a-service solution that allows developers to build their software applications with functionality from third party services. Its integration platform uses distributed P2P interception techniques that enable developers to build and deploy mobile/web applications on services, including Salesforce.com, Evernote, Highrise, Basecamp, and Campfire. Cloudsnap, Inc. was founded in 2011 and is based in Austin, Texas.

Spruce

Venture Round in 2019
Spruce develops a platform that enables individuals to receive services in their homes through a mobile app. Its services range from full housekeeping to a quick tidy up or a dog walk for a furry friend. The company was founded in 2016 and is headquartered in Austin, Texas.

Liquibase

Series C in 2019
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

Cloudsnap

Seed Round in 2019
Cloudsnap, Inc. develops and delivers an Integrated Platform-as-a-service solution that allows developers to build their software applications with functionality from third party services. Its integration platform uses distributed P2P interception techniques that enable developers to build and deploy mobile/web applications on services, including Salesforce.com, Evernote, Highrise, Basecamp, and Campfire. Cloudsnap, Inc. was founded in 2011 and is based in Austin, Texas.

Spruce

Venture Round in 2018
Spruce develops a platform that enables individuals to receive services in their homes through a mobile app. Its services range from full housekeeping to a quick tidy up or a dog walk for a furry friend. The company was founded in 2016 and is headquartered in Austin, Texas.

Ambiq Micro

Venture Round in 2018
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

TrendKite

Series D in 2016
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

GameSalad

Debt Financing in 2016
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Ambiq Micro

Series C in 2016
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Liquibase

Series B in 2016
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

TrendKite

Series C in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Liquibase

Series A in 2015
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

TrendKite

Series B in 2015
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. operates testing and conversion optimization platform. Its platform enables brands and agencies to manage testing programs, scale experimentation, and measure ROI; and allows teams to plan testing projects, review variations, and report on results. The company’s platform manages, collaborates, and reports on testing programs; provides access to design, development, copywriting, and QA resources; and builds and refines conversion optimization strategies. It serves e-commerce, publishing, lead generation, and agency sectors. Experiment Engine, Inc. was incorporated in 2014 and is based in Austin, Texas. As of April 19, 2017, Experiment Engine, Inc. operates as a subsidiary of Optimizely, Inc.

Ambiq Micro

Series C in 2014
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Illumitex

Debt Financing in 2014
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

TrendKite

Venture Round in 2014
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

TrendKite

Series A in 2014
TrendKite is an Austin, Texas-based company founded in 2012 that specializes in Public Relations (PR) analytics software. The company aims to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive metrics to measure the impact of PR on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can sift through millions of data points rapidly, streamlining workflows. The software emphasizes the quality of media coverage, allowing brands and agencies to analyze their PR efforts across various channels with ease. By focusing on meaningful insights rather than sheer volume, TrendKite empowers clients to evaluate trends in media and generate clear reports on the effectiveness of their PR strategies.

Patient IO

Seed Round in 2014
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Patient IO

Debt Financing in 2014
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Liquibase

Series A in 2013
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

Patient IO

Debt Financing in 2013
Filament Labs is a Techstars Austin ’13 company, building PatientIO, a patient engagement platform. It products, PatientIO, helps health professionals track and manage their patients’ health behaviors between visits. It helps patients adhere to complex treatment regimens and transmit relevant data back to their doctor. Filament Labs was founded in 2013 by [Jason Bornhorst](https://www.crunchbase.com/person/jason-bornhorst) and [Colin Anawaty](https://www.crunchbase.com/person/colin-anawaty). It is based in Austin, T.X.

Macheen

Debt Financing in 2013
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Ambiq Micro

Series B in 2013
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Ambiq Micro

Series B in 2012
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

Macheen

Venture Round in 2012
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Liquibase

Seed Round in 2012
Liquibase, powered by open-source innovation, simplifies and automates database deployment and configuration for applications that eliminate risk from the deployment process. Its platform removes database deployments as a barrier and eliminates the security vulnerabilities, errors, data loss, and downtime associated with current database deployment methods that enable enterprises to shorten the time it takes to bring application innovation to the market.

Illumitex

Venture Round in 2012
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

BlackLocus

Series A in 2011
BlackLocus is the leading provider of automated and optimized pricing tools for mid-market and large online retailers. By combining competitive pricing data from across the web with customers' online store data, BlackLocus delivers actionable recommendations on competitive pricing and assortment. Powered by top talent and research from Carnegie Mellon University, BlackLocus deploys sophisticated machine learning and revenue management techniques in a pricing-as-a-service model, enabling retailers to price to win. BlackLocus is based in Austin, TX.

Macheen

Series B in 2011
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Illumitex

Venture Round in 2011
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

GameSalad

Series A in 2011
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Ambiq Micro

Seed Round in 2010
Ambiq Micro is an early-stage fabless semiconductor company that is developing ultra-low-power mixed-signal solutions for a new generation of wireless electronics. Ambiq Micro was founded in 2010 on the simple yet powerful notion that extremely low power semiconductors are the key to the future of electronics. Through the use of their pioneering ultra-low-power technology, they help innovative companies around the world develop differentiated solutions that reduce or eliminate the need for batteries, lower overall system power, and maximize industrial design flexibility.

GameSalad

Series A in 2010
GameSalad Inc. is a mobile game development platform based in Austin, Texas, founded in 2007 and initially known as Gendai Games, Inc. The company offers GameSalad Creator, a user-friendly visual programming interface that enables developers of all skill levels to design, publish, and distribute original games across multiple platforms, including iOS, Android, HTML5, Kindle, Windows, and Tizen. GameSalad also operates an online community where users can share ideas and collaborate on game development. Since its launch, the platform has empowered over one million aspiring game developers and has contributed to the success of more than 75 games that reached the top 100 in the App Store, making it a valuable resource for both educational purposes and independent game creation.

Macheen

Series A in 2010
Macheen Inc. enables connected device makers, retailers and solution providers to deliver products that are “hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks. Macheen’s cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Enrollment Partners include Dell and Lenovo. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with wholly owned subsidiaries Macheen GmbH and Macheen Ltd.

Actacell

Series A in 2008
ActaCell, Inc. is a technology start-up commercializing lithium-ion battery technology developed in the Material Science and Engineering lab at The University of Texas at Austin. This new technology is focused on delivering substantially longer cycle life at low cost while maintaining safety as the number one priority. The Material Science and Engineering program at the University of Texas has a long history of innovation in lithium ion chemistries. The company announced on July 200, 2008 that it secured $5.8 million in Series A financing. DFJ Mercury led the round with syndicate investment from Google.org's RechargeIT program, Applied Ventures, LLC, the venture capital arm of Applied Materials, Inc. and Good Energies. The proceeds from the Series A financing will be used to hire key technical talent and to further develop ActaCell's lithium-ion battery technology for commercial purposes.

Phurnace Software

Series A in 2008
Phurnace Software helps companies drive revenue and dramatically reduce costs by accelerating the deployment of mission critical applications into physical environments, virtual images or to cloud computing providers. Leveraging patent-pending technology, Phurnace automates web [application deployment](http://www.bmc.com/products/product-listing/bmc-bladelogic-application-release-automation.html) from installation to deployment to upgrades eliminating manual, error-prone processes and delivering tangible ROI within weeks. Phurnace Software, Inc. was founded in 2007 and is based in Austin, Texas. As of the nine months ended December 31, 2009, Phurnace Software Inc. operates as a subsidiary of BMC Software Inc.

Illumitex

Series B in 2008
Illumitex Inc. is a manufacturer based in Austin, Texas, specializing in precision LEDs and LED lighting fixtures. Founded in 2005, the company produces a range of lighting products for horticultural, industrial, and architectural applications. Its offerings include grow lights designed for large growers, vertical farms, and greenhouses, as well as lighting solutions for warehouses, offices, cold storage facilities, and food processing plants. Illumitex's innovative designs focus on enhancing functionality through advanced optics technology, delivering uniform and precise light beams. Their products cater to various settings, including indoor gardening, plant research, and commercial landscapes. Illumitex distributes its lighting solutions through retailers and distributors across the United States.

Phurnace Software

Series A in 2007
Phurnace Software helps companies drive revenue and dramatically reduce costs by accelerating the deployment of mission critical applications into physical environments, virtual images or to cloud computing providers. Leveraging patent-pending technology, Phurnace automates web [application deployment](http://www.bmc.com/products/product-listing/bmc-bladelogic-application-release-automation.html) from installation to deployment to upgrades eliminating manual, error-prone processes and delivering tangible ROI within weeks. Phurnace Software, Inc. was founded in 2007 and is based in Austin, Texas. As of the nine months ended December 31, 2009, Phurnace Software Inc. operates as a subsidiary of BMC Software Inc.

Vizionware

Series B in 2007
VizionWare offers audio and video digital interconnect technology solutions for consumer and commercial A/V applications. It offers high definition multimedia interface (HDMI) digital interconnects, fiber optic HDMI interconnects, digital visual interface (DVI) digital interconnects, HDMI-to-DVI digital interconnects, switcher and digital audio synchronizers, integrator-friendly accessory products, HDMI and DVI swivel adapters, HDMI connector locking mounts, and heavy duty cable pull through socks. The company serves home theater, commercial, original equipment manufacturer, and consumer markets. VizionWare was founded in 2004 and is based in Austin, Texas.