R-Squared Ventures

R-Squared Ventures is a venture capital firm founded in 2021 and based in Los Altos, California, with an additional presence in Burlingame. The firm specializes in investing in sectors such as fintech, enterprise and SMB SaaS, marketplaces, digital commerce, gaming, business-to-consumer, and ag-tech. By focusing on these diverse industries, R-Squared Ventures aims to support innovative companies that are poised for growth and transformation in their respective markets.

Roy Erez

Founding Partner

Roy Rubin

Co-Founder and Partner

8 past transactions

Fondue

Seed Round in 2022
Fondue operates a mobile application that transforms refunds into a strategic growth channel for e-commerce and retail businesses. By streamlining refund processing, the application replaces traditional discount codes, allowing shoppers to select incentives that best resonate with them. This approach not only enhances customer engagement but also fosters long-term loyalty. Fondue's model promotes higher average order values, improves profitability on initial purchases, and helps businesses effectively reconnect with their customers. The innovative design of the CashBack feature ensures that discounts cannot be disseminated through discount aggregation sites, further protecting the value proposition for both businesses and consumers.

Finout

Series A in 2022
Operator of a cost observability platform intended to help companies understand their spending on COGS and research and development. The company's platform lets users understand their bills and unit economics real price, breaking their cost per tenant and letting finance, development operations and financial operations regain control, enabling them to slice their costs from different perspectives.

Flexspace

Seed Round in 2021
Operator of an on-demand workspace platform designed to offer access to a network of workspaces. The company provides a platform that helps discover, book, and manage on-demand workspaces, enabling real-estate owners and operators to be discovered by companies so they can monetize unused inventory.

Upside Financing

Seed Round in 2021
Upside Financing addresses a significant challenge in the consumer packaged goods (CPG) industry: mismatched payment terms. The company has developed a cash flow management platform designed to reduce cash drain and support business growth. This platform seamlessly integrates with existing workflows and partners with accounting software to automate processes, thereby alleviating the burden of cash flow management. By doing so, Upside Financing helps companies unlock blocked inventory and free up cash flow, allowing them to invest in their operations more efficiently and effectively.

Jiffy.ai

Venture Round in 2021
Jiffy.ai is a software company that provides an AI-powered platform designed for modern digital enterprises. It specializes in automating tasks through intelligent robots capable of adapting to changing scenarios, thereby enhancing productivity and allowing organizations to focus on more value-added activities. The platform effectively processes unstructured data and employs natural language processing and machine learning algorithms, enabling high levels of automation—often exceeding 90%—in complex processes. Unlike traditional robotic process automation solutions that are primarily rule-based and limited in their automation capabilities, Jiffy.ai's platform offers a comprehensive suite of tools for various functions, including finance, operations, and analytics. This integrated approach allows enterprises to streamline their operations while benefiting from features such as drag-and-drop functionality and reporting automation.

Finout

Seed Round in 2021
Operator of a cost observability platform intended to help companies understand their spending on COGS and research and development. The company's platform lets users understand their bills and unit economics real price, breaking their cost per tenant and letting finance, development operations and financial operations regain control, enabling them to slice their costs from different perspectives.

Mesh Payments

Venture Round in 2021
Mesh Payments is disrupting the corporate payments space with its cardless payments solution. Cardless organizations enjoy full visibility, control, and in-depth payment intelligence to better orchestrate, manage, reconcile, and reduce spend while preventing payment failures and assuring business continuity. Redefining corporate payments, without corporate cards.
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