Madrona

Madrona Venture Group is a venture capital firm based in Seattle, Washington, founded in 1995. The firm specializes in seed and early-stage investments, focusing primarily on the information technology sector, which includes areas such as consumer internet, software, digital media, cloud computing, and artificial intelligence. Madrona typically invests between $2 million and $10 million in companies located in the Pacific Northwest and aims to be a lead investor, often seeking board membership in its portfolio companies. The firm is dedicated to supporting technology entrepreneurs and companies that are shaping the future of work and utilizing low-code/no-code solutions.

Loren Alhadeff

Venture Partner

Jennifer Chambers

Administrative Partner

Troy Cichos

COO and Partner

Hope Cochran

Managing Director

Jack Creighton

Strategic Director

Aseem Datar

Partner

Patrick J Ennis

Venture Partner

Maggie Finch

Partner

Maria Gilfoyle

Investor

Palak Goel

Investor

Paul Goodrich

Co-Founder and Managing Director

Joseph Horsman

Investor

Len Jordan

Managing Director

Matthew McIlwain

Managing Director

Mark Nelson

Venture Partner

Chris Picardo

Partner

Tim Porter

Managing Director

Bill Richter

Venture Partner

William Ruckelshaus

Strategic Director

Siddharth Shenai

Venture Partner

Steven Singh

Managing Director

Soma Somasegar

Managing Director

Jon Turow

Partner

Jonathan Turow

Partner

Ishani Ummat

Investor

Dan Weld

Venture Partner

Past deals in Sales Automation

Uplevel

Series A in 2022
Uplevel Inc. is a Seattle-based company that specializes in software solutions designed to enhance the productivity of engineering teams through machine learning and organizational science. Founded in 2018, Uplevel provides data-driven insights that empower engineers and their managers to optimize performance and foster behavior change. The platform integrates seamlessly into daily workflows, utilizing data from commonly used tools such as calendar applications, GitHub, Jira, Slack, and engagement surveys. By championing best practices and actionable coaching, Uplevel aims to elevate the effectiveness of teams, enabling them to perform at their best.

Clozd

Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.

Zingtree

Series A in 2022
Zingtree publishes an online toolkit for creating interactive decision trees and troubleshooters, which empowers companies to give their customers a quick, efficient way of getting answers quickly. With a Zingtree troubleshooter embedded on a client's web site, customers, support techs and product managers all benefit. Customers answer questions in a simple Q&A format, which in many cases leads to a problem solution. If a problem can't be solved, support technicians get a full history of the Zingtree session with an email or Zendesk ticket, which eliminates a lot of back-and-forth. Plus, Product Managers can see where the most traveled parts of the decision tree are, as well as other reports, which helps design better products and support documents. Zingtree is free to try, and no payment or credit card is required to get started

Clari

Series F in 2022
Clari Inc. operates a revenue operations platform designed to enhance the efficiency of sales professionals by integrating automation and AI with key business activity data. Founded in 2012 and based in Sunnyvale, California, Clari's platform enables sales teams to streamline deal closing, minimize manual reporting, and gain real-time insights into deal progress. By automatically aligning data from various sources such as CRM, marketing automation, email, and call systems, Clari provides visibility and predictive insights that help organizations make informed decisions and forecast revenue more accurately. Its platform is utilized by numerous B2B companies, including well-known brands, to manage pipelines, audit deals, and reduce customer churn, ultimately transforming revenue operations into a more connected and predictable process.

Highspot

Series F in 2022
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

Magnify

Seed Round in 2021
Magnify operates a post-sales orchestration platform that aids software companies in enhancing their customer experience. Utilizing artificial intelligence and machine learning, the platform automates various aspects of the customer lifecycle, from onboarding to renewal, while seamlessly integrating with existing technologies. Magnify focuses on driving product adoption and growth by optimizing customer interactions through tailored sequences and timing, which include emails, training videos, and in-product engagements. Additionally, the platform identifies potential churn and opportunities for expansion, allowing companies to proactively implement appropriate actions to improve retention rates and ensure the success of customer accounts.

Outbound AI

Seed Round in 2021
Outbound AI is a technology company located at the Rensselaer Technology Park in Troy, New York. It specializes in developing advanced solutions that integrate cloud-based dialing and email technology with powerful data insights to support B2B sales teams. The company also focuses on conversational AI aimed at automating back-office healthcare tasks. Its AI cloud leverages a unique real-time inference engine, enhancing accuracy and transparency in healthcare workflows. By combining these technologies, Outbound AI provides comprehensive tools that improve efficiency and effectiveness in both sales and healthcare environments.

Zeitworks

Venture Round in 2021
Zeitworks Technologies, Inc. is a software-as-a-service (SaaS) company that specializes in business process improvement through an intelligent automation platform. Founded in 2020 and headquartered in Seattle, Washington, with an additional office in Los Angeles, California, the company utilizes machine learning to discover, analyze, and enhance business processes. Its platform operates without interrupting users or requiring system integrations, allowing it to measure and evaluate business process execution step-by-step based on the paths workers follow during their regular tasks. Currently, Zeitworks' solution is available to select pilot customers as the company develops its proprietary technology aimed at identifying opportunities for efficiency and improving customer experience.

Clari

Series E in 2021
Clari Inc. operates a revenue operations platform designed to enhance the efficiency of sales professionals by integrating automation and AI with key business activity data. Founded in 2012 and based in Sunnyvale, California, Clari's platform enables sales teams to streamline deal closing, minimize manual reporting, and gain real-time insights into deal progress. By automatically aligning data from various sources such as CRM, marketing automation, email, and call systems, Clari provides visibility and predictive insights that help organizations make informed decisions and forecast revenue more accurately. Its platform is utilized by numerous B2B companies, including well-known brands, to manage pipelines, audit deals, and reduce customer churn, ultimately transforming revenue operations into a more connected and predictable process.

Highspot

Series E in 2021
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

Knock

Venture Round in 2021
Knock, Inc. is a Seattle-based company that offers a sales and marketing software platform designed specifically for residential property management. Established in 2013, the company provides a customer relationship management (CRM) solution that connects property managers and landlords with prospective renters. Its platform enables leasing teams to manage tasks, track property metrics, and maintain communication with prospects. Additionally, Knock's tools allow property managers to monitor daily activities of leasing teams and facilitate online scheduling for property tours. By focusing on enhancing operational efficiency and improving net operating income for multifamily property management firms, Knock aims to streamline the leasing process and foster better engagement between property professionals and potential tenants.

OthersideAI

Seed Round in 2020
OthersideAI Inc. is an information technology company that specializes in productivity and communication tools powered by artificial intelligence and natural language processing. Founded in 2020 and based in Melville, New York, the company offers software that converts summaries and shorthand notes into written emails, helping users save time. Its flagship product is a Chrome Extension built on OpenAI's GPT-3, which provides natural-language results for a variety of tasks. The software features customizable settings for personal style and tone, enhancing user experience and functionality.

UiPath

Series E in 2020
UiPath develops and provides robotic process automation software designed to enhance operational efficiency across various industries. The company offers a comprehensive platform for hyper automation, enabling enterprises to discover, build, manage, and optimize automation opportunities. Key products include UiPath Studio, which allows users to design automation processes with an intuitive graphical interface, and UiPath Orchestrator, which manages automation workflows and deployments. UiPath’s solutions cater to a variety of sectors, including finance, healthcare, insurance, and telecommunications, facilitating the automation of tasks such as accounts payable, claims processing, and customer service. Founded in 2005 and headquartered in New York, UiPath also has offices in several major cities worldwide, including London, Bucharest, and Tokyo. The company focuses on integrating advanced technologies, such as artificial intelligence, to streamline processes and improve business outcomes.

UiPath

Series E in 2020
UiPath develops and provides robotic process automation software designed to enhance operational efficiency across various industries. The company offers a comprehensive platform for hyper automation, enabling enterprises to discover, build, manage, and optimize automation opportunities. Key products include UiPath Studio, which allows users to design automation processes with an intuitive graphical interface, and UiPath Orchestrator, which manages automation workflows and deployments. UiPath’s solutions cater to a variety of sectors, including finance, healthcare, insurance, and telecommunications, facilitating the automation of tasks such as accounts payable, claims processing, and customer service. Founded in 2005 and headquartered in New York, UiPath also has offices in several major cities worldwide, including London, Bucharest, and Tokyo. The company focuses on integrating advanced technologies, such as artificial intelligence, to streamline processes and improve business outcomes.

Zeitworks

Seed Round in 2020
Zeitworks Technologies, Inc. is a software-as-a-service (SaaS) company that specializes in business process improvement through an intelligent automation platform. Founded in 2020 and headquartered in Seattle, Washington, with an additional office in Los Angeles, California, the company utilizes machine learning to discover, analyze, and enhance business processes. Its platform operates without interrupting users or requiring system integrations, allowing it to measure and evaluate business process execution step-by-step based on the paths workers follow during their regular tasks. Currently, Zeitworks' solution is available to select pilot customers as the company develops its proprietary technology aimed at identifying opportunities for efficiency and improving customer experience.

Knock

Series B in 2020
Knock, Inc. is a Seattle-based company that offers a sales and marketing software platform designed specifically for residential property management. Established in 2013, the company provides a customer relationship management (CRM) solution that connects property managers and landlords with prospective renters. Its platform enables leasing teams to manage tasks, track property metrics, and maintain communication with prospects. Additionally, Knock's tools allow property managers to monitor daily activities of leasing teams and facilitate online scheduling for property tours. By focusing on enhancing operational efficiency and improving net operating income for multifamily property management firms, Knock aims to streamline the leasing process and foster better engagement between property professionals and potential tenants.

Highspot

Series D in 2019
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

Clari

Series D in 2019
Clari Inc. operates a revenue operations platform designed to enhance the efficiency of sales professionals by integrating automation and AI with key business activity data. Founded in 2012 and based in Sunnyvale, California, Clari's platform enables sales teams to streamline deal closing, minimize manual reporting, and gain real-time insights into deal progress. By automatically aligning data from various sources such as CRM, marketing automation, email, and call systems, Clari provides visibility and predictive insights that help organizations make informed decisions and forecast revenue more accurately. Its platform is utilized by numerous B2B companies, including well-known brands, to manage pipelines, audit deals, and reduce customer churn, ultimately transforming revenue operations into a more connected and predictable process.

Highspot

Series D in 2019
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

UiPath

Series D in 2019
UiPath develops and provides robotic process automation software designed to enhance operational efficiency across various industries. The company offers a comprehensive platform for hyper automation, enabling enterprises to discover, build, manage, and optimize automation opportunities. Key products include UiPath Studio, which allows users to design automation processes with an intuitive graphical interface, and UiPath Orchestrator, which manages automation workflows and deployments. UiPath’s solutions cater to a variety of sectors, including finance, healthcare, insurance, and telecommunications, facilitating the automation of tasks such as accounts payable, claims processing, and customer service. Founded in 2005 and headquartered in New York, UiPath also has offices in several major cities worldwide, including London, Bucharest, and Tokyo. The company focuses on integrating advanced technologies, such as artificial intelligence, to streamline processes and improve business outcomes.

UiPath

Series D in 2019
UiPath develops and provides robotic process automation software designed to enhance operational efficiency across various industries. The company offers a comprehensive platform for hyper automation, enabling enterprises to discover, build, manage, and optimize automation opportunities. Key products include UiPath Studio, which allows users to design automation processes with an intuitive graphical interface, and UiPath Orchestrator, which manages automation workflows and deployments. UiPath’s solutions cater to a variety of sectors, including finance, healthcare, insurance, and telecommunications, facilitating the automation of tasks such as accounts payable, claims processing, and customer service. Founded in 2005 and headquartered in New York, UiPath also has offices in several major cities worldwide, including London, Bucharest, and Tokyo. The company focuses on integrating advanced technologies, such as artificial intelligence, to streamline processes and improve business outcomes.

Uplevel

Seed Round in 2019
Uplevel Inc. is a Seattle-based company that specializes in software solutions designed to enhance the productivity of engineering teams through machine learning and organizational science. Founded in 2018, Uplevel provides data-driven insights that empower engineers and their managers to optimize performance and foster behavior change. The platform integrates seamlessly into daily workflows, utilizing data from commonly used tools such as calendar applications, GitHub, Jira, Slack, and engagement surveys. By championing best practices and actionable coaching, Uplevel aims to elevate the effectiveness of teams, enabling them to perform at their best.

Knock

Series A in 2019
Knock, Inc. is a Seattle-based company that offers a sales and marketing software platform designed specifically for residential property management. Established in 2013, the company provides a customer relationship management (CRM) solution that connects property managers and landlords with prospective renters. Its platform enables leasing teams to manage tasks, track property metrics, and maintain communication with prospects. Additionally, Knock's tools allow property managers to monitor daily activities of leasing teams and facilitate online scheduling for property tours. By focusing on enhancing operational efficiency and improving net operating income for multifamily property management firms, Knock aims to streamline the leasing process and foster better engagement between property professionals and potential tenants.

Highspot

Series C in 2018
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

UiPath

Series C in 2018
UiPath develops and provides robotic process automation software designed to enhance operational efficiency across various industries. The company offers a comprehensive platform for hyper automation, enabling enterprises to discover, build, manage, and optimize automation opportunities. Key products include UiPath Studio, which allows users to design automation processes with an intuitive graphical interface, and UiPath Orchestrator, which manages automation workflows and deployments. UiPath’s solutions cater to a variety of sectors, including finance, healthcare, insurance, and telecommunications, facilitating the automation of tasks such as accounts payable, claims processing, and customer service. Founded in 2005 and headquartered in New York, UiPath also has offices in several major cities worldwide, including London, Bucharest, and Tokyo. The company focuses on integrating advanced technologies, such as artificial intelligence, to streamline processes and improve business outcomes.

Saykara

Seed Round in 2018
Saykara, Inc., founded in 2015 and based in Seattle, Washington, operates in the healthcare technology sector, focusing on alleviating physician burnout and enhancing productivity through its AI-driven assistant, Kara. This voice-enabled mobile application significantly reduces the time physicians spend on charting by 70% and completely eliminates after-hours charting, while also improving the quality and completeness of clinical notes by 25%. By minimizing the reliance on traditional data entry methods, Kara allows for more personalized patient interactions and less hurried visits. This technology is specialty agnostic and scalable at the enterprise level, offered through a software-as-a-service (SaaS) subscription model. The company was founded by Harjinder Sandhu, who has extensive experience in healthcare technology and innovation in speech recognition and machine learning.

Uplevel

Seed Round in 2018
Uplevel Inc. is a Seattle-based company that specializes in software solutions designed to enhance the productivity of engineering teams through machine learning and organizational science. Founded in 2018, Uplevel provides data-driven insights that empower engineers and their managers to optimize performance and foster behavior change. The platform integrates seamlessly into daily workflows, utilizing data from commonly used tools such as calendar applications, GitHub, Jira, Slack, and engagement surveys. By championing best practices and actionable coaching, Uplevel aims to elevate the effectiveness of teams, enabling them to perform at their best.

Bizible

Venture Round in 2017
Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

AnsweriQ

Series A in 2017
AnswerIQ Inc. is an artificial intelligence service provider focused on enhancing customer support operations. The company offers a range of tools designed to improve efficiency and accuracy in handling customer support tickets while reducing costs. Key offerings include Self Assist, an intelligent deflection tool that analyzes incoming tickets, and a Customer Support AI Chatbot that automates responses and guides users to relevant knowledge base articles. AnswerIQ also provides Automated Customer Support Triage for instant issue classification, an Automated Ticket Response solution for managing ticket replies, and Agent Assist for streamlining ticketing processes. Additionally, it features Analytics Assessment Tools to identify and address inefficiencies in support templates and knowledge bases. Operating since 2017 and based in Seattle, AnswerIQ serves numerous brands and organizations, integrating seamlessly with existing customer experience management systems like Zendesk and Salesforce. The company is a subsidiary of Freshworks Inc.

Highspot

Series B in 2017
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

Smartsheet

Series F in 2017
Smartsheet Inc. is a cloud-based platform that specializes in collaborative work management, enabling teams and organizations to effectively plan, track, automate, and report on work. Founded in 2005 and headquartered in Bellevue, Washington, Smartsheet provides a suite of tools designed to enhance project execution and workflow management. Its offerings include Smartdashboards for real-time project visibility, Smartcalendars to align workflows with deadlines, Smartautomation to streamline repetitive tasks, and Smartintegrations to connect with existing enterprise applications. Smartsheet serves a diverse range of sectors, including aerospace, healthcare, finance, and technology, and is utilized by over 70,000 brands worldwide, including a significant portion of the Fortune 500. The company generates revenue through subscription-based software licensing and additional charges for enhanced platform features.
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.

OPAL

Series B in 2016
Opal Labs Inc. operates a marketing collaboration platform designed for modern marketing teams. The platform enables organizations to plan, create, view, edit, and approve brand marketing content effectively. By facilitating alignment on strategy and streamlining the review process, Opal enhances content creation and distribution. Its intuitive interface connects various information and content, breaking down silos and reducing complexity within teams. Founded in 2009 and headquartered in Portland, Oregon, Opal focuses on improving collaboration among marketing professionals to achieve successful campaign outcomes.

Saykara

Seed Round in 2016
Saykara, Inc., founded in 2015 and based in Seattle, Washington, operates in the healthcare technology sector, focusing on alleviating physician burnout and enhancing productivity through its AI-driven assistant, Kara. This voice-enabled mobile application significantly reduces the time physicians spend on charting by 70% and completely eliminates after-hours charting, while also improving the quality and completeness of clinical notes by 25%. By minimizing the reliance on traditional data entry methods, Kara allows for more personalized patient interactions and less hurried visits. This technology is specialty agnostic and scalable at the enterprise level, offered through a software-as-a-service (SaaS) subscription model. The company was founded by Harjinder Sandhu, who has extensive experience in healthcare technology and innovation in speech recognition and machine learning.
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.

Highspot

Series A in 2014
Highspot, Inc. is a Seattle-based company that offers a cloud-based sales engagement platform designed to enhance how businesses interact with their customers. Founded in 2012, the platform provides intelligent content management, training, and contextual guidance, along with actionable analytics to optimize sales pitches and content delivery. Highspot's features include scoring and recommending content, offering real-time alerts on customer engagement, and facilitating the creation of sales playbooks tailored to specific roles and industries. The company also integrates with customer relationship management systems, enabling businesses to improve customer engagement and drive revenue growth. In addition to its headquarters in Seattle, Highspot has an office in London, United Kingdom.

OPAL

Series A in 2014
Opal Labs Inc. operates a marketing collaboration platform designed for modern marketing teams. The platform enables organizations to plan, create, view, edit, and approve brand marketing content effectively. By facilitating alignment on strategy and streamlining the review process, Opal enhances content creation and distribution. Its intuitive interface connects various information and content, breaking down silos and reducing complexity within teams. Founded in 2009 and headquartered in Portland, Oregon, Opal focuses on improving collaboration among marketing professionals to achieve successful campaign outcomes.

Bizible

Series B in 2014
Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

Smartsheet

Series D in 2012
Smartsheet Inc. is a cloud-based platform that specializes in collaborative work management, enabling teams and organizations to effectively plan, track, automate, and report on work. Founded in 2005 and headquartered in Bellevue, Washington, Smartsheet provides a suite of tools designed to enhance project execution and workflow management. Its offerings include Smartdashboards for real-time project visibility, Smartcalendars to align workflows with deadlines, Smartautomation to streamline repetitive tasks, and Smartintegrations to connect with existing enterprise applications. Smartsheet serves a diverse range of sectors, including aerospace, healthcare, finance, and technology, and is utilized by over 70,000 brands worldwide, including a significant portion of the Fortune 500. The company generates revenue through subscription-based software licensing and additional charges for enhanced platform features.

Bizible

Series A in 2012
Bizible, Inc. is a provider of marketing attribution and planning software designed specifically for business-to-business companies. Founded in 2011 and based in Seattle, Washington, the company offers a software-as-a-service platform that enables organizations to connect their marketing efforts directly to revenue outcomes. Bizible's technology tracks offline revenue to online marketing sources, providing a comprehensive view of marketing return on investment and customer lifetime value. The platform integrates data from various sales and marketing channels, including CRM systems, websites, and ad networks, to deliver insights on revenue-generating activities such as demand generation and account-based marketing. With the ability to perform predictive analytics and scenario planning, Bizible supports over 300 clients across multiple industries, including higher education, healthcare, and technology, in optimizing their marketing strategies for growth. As of April 2018, Bizible operates as a subsidiary of Marketo, Inc.

Optify

Series B in 2010
Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

Appature

Series A in 2009
Appature, Inc. was acquired by IMS Health in March 2013. It's a Seattle-based technology company that provides cloud-based marketing software platform, now branded as Nexxus Marketing, designed exclusively for healthcare and life sciences companies. Nexxus Marketing combines a big data marketing database, campaign management engine, and insights for campaign optimization and data visualization.

Optify

Series A in 2008
Optify is a digital marketing software provider that offers a comprehensive cloud-based suite designed specifically for agencies. Founded in 2008, the platform allows marketers to efficiently create and manage multiple lead generation programs, nurture prospects, and streamline client reporting through a single login. The software integrates various functionalities, including search engine optimization, email marketing, landing page creation, lead intelligence, social media marketing, and contact management, accommodating any website or content management system. For larger clients or advanced implementations, Optify offers an API that facilitates custom reporting and integration with customer relationship management systems. The company is supported by Madrona Venture Group and Triangle Peak Partners and shares insights on digital marketing through its dedicated blog.

iConclude

Series B in 2006
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

iConclude

Series A in 2005
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

iConclude

Seed Round in 2005
iConclude Co. specializes in run book automation solutions tailored for information technology enterprises. Founded in 2005 and headquartered in Bellevue, Washington, the company provides tools that automate alert response and streamline incident management processes, thereby reducing mean time to recovery (MTTR). Its OpsForce platform enables IT operations to automate tasks such as triage, troubleshooting, and repetitive maintenance, while also offering features for reporting, scheduling, security, and integration. iConclude serves a diverse range of industries, including financial services, healthcare, media, technology, transportation, logistics, and utilities. In addition to its automation solutions, the company provides consulting, education, and professional support services to enhance its clients' operational efficiency.

Talisma

Series C in 2001
Talisma is a global provider of customer relationship management (CRM) products and services, catering to various industries including finance, banking, education, technology, and telecommunications. The company specializes in customer interaction management software that integrates multiple communication channels such as web self-service, email, live chat, and phone into a cohesive platform. Talisma's offerings include automation tools for sales and marketing, customer support solutions, and comprehensive analytics, all designed to help organizations foster long-term relationships with their customers and constituents. By enabling seamless communication and efficient management of customer interactions, Talisma supports businesses in enhancing their customer engagement strategies.

Talisma

Series B in 2001
Talisma is a global provider of customer relationship management (CRM) products and services, catering to various industries including finance, banking, education, technology, and telecommunications. The company specializes in customer interaction management software that integrates multiple communication channels such as web self-service, email, live chat, and phone into a cohesive platform. Talisma's offerings include automation tools for sales and marketing, customer support solutions, and comprehensive analytics, all designed to help organizations foster long-term relationships with their customers and constituents. By enabling seamless communication and efficient management of customer interactions, Talisma supports businesses in enhancing their customer engagement strategies.

Talisma

Series A in 2000
Talisma is a global provider of customer relationship management (CRM) products and services, catering to various industries including finance, banking, education, technology, and telecommunications. The company specializes in customer interaction management software that integrates multiple communication channels such as web self-service, email, live chat, and phone into a cohesive platform. Talisma's offerings include automation tools for sales and marketing, customer support solutions, and comprehensive analytics, all designed to help organizations foster long-term relationships with their customers and constituents. By enabling seamless communication and efficient management of customer interactions, Talisma supports businesses in enhancing their customer engagement strategies.
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