VMG Catalyst

VMG Partners is a private equity firm based in San Francisco, California, specializing in investments in lower middle market branded consumer products companies. Founded in 2005, the firm focuses on sectors such as lifestyle, wellness, food and beverage, personal care, pet care, and leisure. VMG Partners typically invests between $10 million and $30 million in companies with revenues ranging from $5 million to $500 million, often seeking a majority stake in these businesses. The firm operates with a team of experienced partners who leverage their combined expertise in operating, marketing, and investing to source proprietary transactions and enhance brand value. Additionally, VMG Partners has committed equity capital of $325 million and maintains offices in Irvine, New York City, and Los Angeles, further supporting its investment strategy across the United States.

Dhruv Bansal

Vice President

David Baram

Co-Founder and Managing Director

Dave Baram

Managing Director

Eliza Becker

Vice President

Jose Bermudez

Associate

Alisa Carmichael

Partner

Kara Cissell-Roell

General Partner

Landen Enns

Investor

Kate Feeley

Associate

Rose Fisher

Associate

Khira Gabliani

Principal

Rebecca Gilbert

Associate

Ian Hall

Associate

Aarti Kapoor

Partner, Consumer

Brooke Kiley

Partner, Technology

Jeremy Levy

Associate

Lucinda Liu

Associate

Jonathan Marshall

Vice President

Jon Marshall

Partner

Mike Mauzé

General Partner and Co-Founder

Carter McKeon

Associate

Maria Ryabova

Associate

Skanda Sandeep

Associate

Robert Schult

Managing Director and Co-Founder

Sam Shapiro

Principal, Technology

McConnell Smith

Partner

Alex Sonageri

Investor

Chris Speier

Senior Associate

Varun Sridhar

Investor

Carle Stenmark

Partner

Michael Tanner

Senior Associate

Jeffrey Truong

Partner

Tommy Walker

Associate

Alisa Williams

Partner

Kate Winschuh

Associate

Wayne K Wu

General Partner

Kathy Yuh

Vice President

Past deals in Consolidation

Solidcore

Private Equity Round in 2023
Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Solidcore

Private Equity Round in 2021
Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.
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