Peterson Partners

Solidcore operates a chain of fitness studios that focuses on full-body, low-impact, high-intensity workout sessions. These classes are designed to engage participants through a variety of movements, including squats, planks, and lunges, utilizing slow, controlled, weighted movements to effectively challenge and tone the body. By emphasizing constant tension and muscle engagement, Solidcore workouts aim to break down muscle fibers, allowing them to rebuild stronger and leaner. The studios foster a supportive and motivating environment, promoting personalized attention and accountability among participants while maintaining a sense of community.

Wooly converts emails into full social profiles to help brands identify and engage their most influential customers.

Black Mountain Software specializes in developing accounting and billing solutions tailored for local governments. The company offers a range of products, including municipal accounting, payroll, utility billing, and school district accounting software. These solutions are designed to enhance efficiency and support the information management needs of its clients, ultimately helping them better serve their communities.

Developer of a global data platform designed to unlock hidden insights from unstructured life science data. The company's platform uses machine learning technology to connect the dots from clinical trials to real-world data to generate a full life cycle Medtech perspective, enabling healthcare professionals to find the right information to make the right decisions.

Pupford LLC provides training videos on dogs to develop a healthy relationship between the owner and pup. The videos are based upon the dog nutrition, companionship, and obedience training. It also sells dog chews, food, and other products. The company also offers its services through a mobile application. Pupford LLC was incorporated in 2017 and is based in American Fork, Utah.

Tilled, Inc. operates a payments platform that facilitates the integration of payment processing into software applications, allowing businesses to quickly start accepting various forms of payment, including credit and debit cards, ACH transactions, and health savings account payments. Founded in 2019 and based in Boulder, Colorado, Tilled provides services such as hosted payment forms, recurring payments, and split payments. The platform is designed to enable clients to monetize payments through modern APIs and SDKs, eliminating the need for upfront costs or additional staffing. This approach allows businesses to concentrate on their core operations while generating revenue from payment processing.

Nomad Labs, Inc. is a property management company based in Denver, Colorado, founded in 2019. The firm specializes in providing comprehensive services for small rental property owners, including the calculation of rental income, signing of lease agreements, and tenant placement. Nomad offers a unique solution by guaranteeing monthly rental income, thus alleviating concerns related to vacancy and delinquency costs. In addition to their core services, the company also provides homeowners with assistance in buying and selling properties, as well as access to financial products. For residents, Nomad enhances the rental experience through professionalism and added benefits, creating a more favorable renting environment.

Local Locker Incorporated is a provider of self-storage services, offering secure and affordable storage solutions in urban settings. Founded in 2018 and based in Boston, Massachusetts, the company operates facilities in New York and Brooklyn, New York. Local Locker enables customers to select storage locations and unit sizes online, utilizing electronic leasing for a seamless experience. The service features contactless move-ins and move-in assistance, allowing users to access convenient storage options where they live and work, with flexible month-to-month leasing arrangements designed to save time and money.

Developer of an e-commerce application designed to offer a tool to facilitate the online buying and selling of goods. The company utilizes its supply chain capability to build a reliable backbone to help anyone start and grow their fashion business at minimum risk without any upfront inventory or subscription cost, providing users with one-stop access to quality merchandise at affordable prices.

OneShield, Inc. is a developer of business software solutions tailored for the global property, casualty, and broader financial services industries. Based in Marlborough, Massachusetts, with additional offices in Australia, Canada, and India, the company offers a comprehensive portfolio of cloud-based and on-premise software products, including policy management, billing, claims processing, rating, and business intelligence solutions. OneShield's software aims to streamline workflows and automate complex processes for insurers of varying sizes, providing targeted solutions and seamless upgrades to enhance efficiency and reduce costs. The company also offers implementation, client support, training, and cloud services, and has established strategic partnerships with several major technology firms. Founded in 1999, OneShield continues to evolve its offerings to meet the needs of the insurance industry.

Rebuy is an omnichannel personalization platform designed to enhance the online shopping experience by increasing sales and conversions. It offers an automated, data-driven solution that enables merchants to implement upselling, cross-selling, and personalized product recommendations through its API. By utilizing prebuilt personalization workflow objects or creating custom workflows, merchants can significantly improve their online store's performance. Rebuy integrates with various popular e-commerce applications, such as ReCharge, Klaviyo, and Yotpo, supporting a range of innovative brands. The platform focuses on transforming user interactions into revenue-generating actions, allowing e-commerce sellers to boost order values and improve customer retention through tailored user experiences and conversion tracking.

Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company offers a comprehensive online service that allows users to assess their mental health needs, connect with therapists, and receive personalized treatment plans, including therapy and medication management. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, PTSD, and relationship challenges. By providing employees and their families with accessible mental health resources, Tava Health aims to improve emotional well-being through technology-enabled care, facilitating real-time access to support from the comfort of their homes.

Developer of a carwash system committed to using environmentally responsible sustainable technology. The company offers car wash services, premium ceramic washing techniques, easy-on conveyors and wheel brighteners, providing fast and easy carwashes that use a fraction of the water and power of a traditional car wash.

Developer of collaboration tool designed to bring people together in the office. The company's tool features capacity management, employee collaboration, and onboarding management with third-party integrations to the tools, enabling clients to make data-backed decisions, save time, and optimize productivity.

Videra Health often provides vital signs, such as heart rate, blood pressure, etc. The richness of the whole can drive insight into the relationship with the providers, medications, and treatment programs. Videra Health aims to empower patients and healthcare providers through AI-powered care-related analytics and insights to improve patient engagement, develop treatment plans, track symptoms, evaluate progress, monitor medication responses and safety, and achieve positive outcomes.

Developer of a banking services platform designed to help Spanish speakers in the United States. The company's platform offers savings accounts, prepaid cards for online/offline purchases, bill payments, money transfers, personalized cards, and video, and chat-based customer support, enabling customers to get a better banking experience.

MarketDial is a technology company established in 2016 by former management consultants from BCG and McKinsey. The company specializes in a platform that facilitates in-store experimentation, allowing partners to conduct statistically rigorous tests to inform critical business decisions across various sectors, including retail, restaurants, healthcare, and financial services. MarketDial's software provides capabilities for comprehensive testing of initiatives related to pricing, promotions, operations, staffing, and new products. It also integrates stored data to analyze the characteristics of retail chains and shopper demographics, enabling businesses to perform trade-area analysis and execute A/B testing effectively. Through strategic partnerships with leading management consulting firms and retail analytics organizations, MarketDial aims to deliver robust solutions that enhance decision-making for its clients.

Needed PBC has develops nutritional supplements.

Developer of communication software built to increase the efficiency of workplace correspondence. The company's technology integrates texting flexibility with video calling advantages, enabling businesses and professionals to leverage a synchronous information exchange and monetize their expertise.

Gordy Health is a virtual care provider exclusively focused on blood pressure management to lower patients’ risk for heart attack, stroke, and kidney failure. The company aims to prevent complications from high blood pressure to have healthier lives and live longer. Gordy Health was founded in 2021 and is based in Pasadena, California.

SaaS customer engagement platform that helps businesses with customer discovery and customer acquisition

Tundra Inc. operates an online marketplace designed for businesses to buy and sell products efficiently and without fees or markups. Founded in 2017 and headquartered in San Francisco, California, Tundra utilizes proprietary technology to streamline wholesale processes, significantly reducing the time and effort required for transactions. The platform enables direct sales and delivery from U.S. and Canadian brands to a diverse community of over 10,000 businesses across the globe. Tundra offers a wide variety of products in categories such as kids, home, beauty, apparel, and general merchandise, facilitating instant online transactions with freight included. The company is also venture-backed and maintains an office in Zurich.

Hivewire, Inc. specializes in developing visual workflow software and tools designed for teams and individuals. Established in 2018 and headquartered in Lehi, Utah, the company focuses on providing database management solutions along with process automation capabilities. This enables businesses to create and manage their workflows more efficiently, fostering better collaboration within teams by unifying their operations in a single workspace.

Blyncsy, Inc. is a data solutions provider based in Salt Lake City, Utah, founded in 2014. The company specializes in deploying Blyncs sensors in various environments, including ski resorts and college campuses, to capture real-time movement data of people and connected devices. This data is processed through Blyncsy's analytics platform, which offers insights into various public infrastructure aspects, such as parking availability and public transit demand. Additionally, Blyncsy offers a contact tracing product named Mercury, designed to assist universities in managing contagion tracking. By delivering actionable insights, Blyncsy aims to enhance urban efficiency, improve traffic flow, and contribute to environmental sustainability.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

Verasight is a company that specializes in information management and research services, utilizing innovative recruitment methods to reach diverse audiences. Their platform is designed to enhance customer experience data for businesses, providing valuable insights that inform government officials and shape public discourse. Verasight conducts a variety of research, including academic, government, nonprofit, and brand and investor studies, as well as research in politics and policy networks. The company enables clients to access authentic data through multiple communication channels, including direct mail, emails, text messages, and social media campaigns, ensuring they have the necessary information to make informed decisions.

Workstream Technologies, Inc. operates an automated online hiring platform designed specifically for companies that employ hourly workers. The platform allows employers to post job openings, track applicants, schedule interviews, and manage the onboarding process for new hires. Workstream serves a variety of industries, including healthcare, hospitality, retail, and transportation, facilitating the hiring process for businesses in sectors that require efficient workforce management. Founded in 2016, the company is headquartered in Palo Alto, California, and aims to streamline the recruitment process for both job seekers and employers.

Loop operates an exchange-first return platform designed to enhance customer loyalty for e-commerce businesses. Its advanced returns and exchanges app integrates seamlessly with Shopify, enabling customers to easily swap products for new variants. The platform automates the return process by placing new orders based on return package movements, ensuring that exchanges or refunds are completed within a few days. This efficiency is achieved through post-purchase insights that help businesses make informed merchandising decisions while reducing return cycles. If preferred, users can also manage refunds and exchanges manually via a user-friendly admin panel. Overall, Loop aims to simplify the returns process, improving customer retention and operational efficiency for online retailers.

SaaS customer engagement platform that helps businesses with customer discovery and customer acquisition

Tilled, Inc. operates a payments platform that facilitates the integration of payment processing into software applications, allowing businesses to quickly start accepting various forms of payment, including credit and debit cards, ACH transactions, and health savings account payments. Founded in 2019 and based in Boulder, Colorado, Tilled provides services such as hosted payment forms, recurring payments, and split payments. The platform is designed to enable clients to monetize payments through modern APIs and SDKs, eliminating the need for upfront costs or additional staffing. This approach allows businesses to concentrate on their core operations while generating revenue from payment processing.

SaaS customer engagement platform that helps businesses with customer discovery and customer acquisition

Developer of refinancing auto loan platform designed to address income inequality. The company helps to access new payment options whenever their credit has improved, interest rates have gone down or a new lender is found that can offer terms, enabling clients to benefit from disciplined payments.

Developer of leadership and team development platform designed to help managers build engaged, connected, and successful teams. The company's platform combines training and community support as a holistic approach to leadership development, it helps to develop stronger managers and more resilient teams and it equips managers to run deeply connecting team-building sessions, remotely or in-person, without needing an outside facilitator, it covers one leadership or connection topic and includes training for the leader and a fun, interactive experience for the team, enabling managers and team members to feel more connected, deepen trust and connection, and improve managermore

Developer of healthcare payment platform designed to decrease healthcare costs. The company's platform sidesteps the middlemen and connects employers, providers, and families at scale to cuts costs, confusion, and complexity with direct healthcare, allowing clients to offer more affordable, quality care to their employees and families by removing processing intermediaries.

Developer of an e-commerce application designed to offer a tool to facilitate the online buying and selling of goods. The company utilizes its supply chain capability to build a reliable backbone to help anyone start and grow their fashion business at minimum risk without any upfront inventory or subscription cost, providing users with one-stop access to quality merchandise at affordable prices.

Tilled, Inc. operates a payments platform that facilitates the integration of payment processing into software applications, allowing businesses to quickly start accepting various forms of payment, including credit and debit cards, ACH transactions, and health savings account payments. Founded in 2019 and based in Boulder, Colorado, Tilled provides services such as hosted payment forms, recurring payments, and split payments. The platform is designed to enable clients to monetize payments through modern APIs and SDKs, eliminating the need for upfront costs or additional staffing. This approach allows businesses to concentrate on their core operations while generating revenue from payment processing.

DataFleets Ltd. designs and develops data analytics software that transforms, analyze, and visualize data. It owns and operates a platform for federated intelligence that helps businesses merge and analyze data on-prem, in the cloud, at the edge. Its technology is used in location agnostic, streamline security, and forward collaboration. Also, it provides a web-based notebook editor for data to test hypotheses. The company was founded in 2018 and is headquartered in Palo Alto, California.

Breeze Airways is a new airline that builds something brand new and really special for guests. Breeze Airways (initially Moxy Airways) is a planned airline in the United States due to begin operations in 2021. The airline was founded by David Neeleman (who previously co-founded Morris Air, WestJet, JetBlue, and Azul Linhas Aereas).

Spiff Inc. is a developer of a SaaS-based sales commission automation platform designed to streamline commission planning and motivate sales teams. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's software enables users to build and modify commission plans, create complex team structures, and manage quotas. The platform features a personalized incentive dashboard for representatives, allowing them to track performance against goals and access detailed commission traces and payroll reports. Additionally, Spiff’s solution integrates with various systems, including ERP and payroll, to minimize errors and provide accurate commission data. It also offers functionalities for testing new rules, modeling commission structures, and exporting data for analysis. The company serves finance and sales operations, sales and marketing teams, as well as managers and executives, facilitating improved sales performance through effective commission management.

SaaS customer engagement platform that helps businesses with customer discovery and customer acquisition

Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company offers a comprehensive online service that allows users to assess their mental health needs, connect with therapists, and receive personalized treatment plans, including therapy and medication management. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, PTSD, and relationship challenges. By providing employees and their families with accessible mental health resources, Tava Health aims to improve emotional well-being through technology-enabled care, facilitating real-time access to support from the comfort of their homes.

Hivewire, Inc. specializes in developing visual workflow software and tools designed for teams and individuals. Established in 2018 and headquartered in Lehi, Utah, the company focuses on providing database management solutions along with process automation capabilities. This enables businesses to create and manage their workflows more efficiently, fostering better collaboration within teams by unifying their operations in a single workspace.

Workstream Technologies, Inc. operates an automated online hiring platform designed specifically for companies that employ hourly workers. The platform allows employers to post job openings, track applicants, schedule interviews, and manage the onboarding process for new hires. Workstream serves a variety of industries, including healthcare, hospitality, retail, and transportation, facilitating the hiring process for businesses in sectors that require efficient workforce management. Founded in 2016, the company is headquartered in Palo Alto, California, and aims to streamline the recruitment process for both job seekers and employers.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

SimpleCitizen, Inc. develops digital immigration and visa solution for customers. The company offers citizenship; green card; employment authorization document; visa; and marriage based green card applications. It also provides green card application streamlining and tracking services. The company was incorporated in 2015 and is based in Salt Lake City, Utah. As of September 17, 2020, SimpleCitizen, Inc. operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Loop operates an exchange-first return platform designed to enhance customer loyalty for e-commerce businesses. Its advanced returns and exchanges app integrates seamlessly with Shopify, enabling customers to easily swap products for new variants. The platform automates the return process by placing new orders based on return package movements, ensuring that exchanges or refunds are completed within a few days. This efficiency is achieved through post-purchase insights that help businesses make informed merchandising decisions while reducing return cycles. If preferred, users can also manage refunds and exchanges manually via a user-friendly admin panel. Overall, Loop aims to simplify the returns process, improving customer retention and operational efficiency for online retailers.

Spiff Inc. is a developer of a SaaS-based sales commission automation platform designed to streamline commission planning and motivate sales teams. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's software enables users to build and modify commission plans, create complex team structures, and manage quotas. The platform features a personalized incentive dashboard for representatives, allowing them to track performance against goals and access detailed commission traces and payroll reports. Additionally, Spiff’s solution integrates with various systems, including ERP and payroll, to minimize errors and provide accurate commission data. It also offers functionalities for testing new rules, modeling commission structures, and exporting data for analysis. The company serves finance and sales operations, sales and marketing teams, as well as managers and executives, facilitating improved sales performance through effective commission management.

Backbone PLM, Inc. provides a comprehensive product lifecycle management solution tailored for consumer goods companies. Established in 2014 in Greeley, Colorado, the company develops a cloud-based platform designed to streamline product development and enhance collaboration among teams and suppliers. Backbone's offerings include a file management system, a tech pack editor for centralizing product data, and tools for managing design comments, bill of materials, and project file storage. By improving visibility and communication throughout the product development process, Backbone PLM aims to reduce errors, increase productivity, and accelerate time-to-market for consumer goods. Founded by industry veterans, the company focuses on delivering a user-friendly solution that empowers management teams to make informed strategic decisions.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

Blue Matador, Inc. is a software company based in South Jordan, Utah, that provides an automated monitoring and alerting platform specifically designed for cloud environments. Founded in 2016, the company's primary product eliminates the need for manual alert setups by automatically identifying AWS resources, understanding their performance baselines, and managing monitoring thresholds. This platform sends only actionable alerts, enabling users to receive specific recommendations for addressing potential issues. Blue Matador’s solutions prevent downtime and streamline operations by integrating seamlessly with existing technology stacks, allowing for efficient data acquisition and risk management without requiring extensive configuration or ongoing maintenance.

Hivewire, Inc. specializes in developing visual workflow software and tools designed for teams and individuals. Established in 2018 and headquartered in Lehi, Utah, the company focuses on providing database management solutions along with process automation capabilities. This enables businesses to create and manage their workflows more efficiently, fostering better collaboration within teams by unifying their operations in a single workspace.

Tundra Inc. operates an online marketplace designed for businesses to buy and sell products efficiently and without fees or markups. Founded in 2017 and headquartered in San Francisco, California, Tundra utilizes proprietary technology to streamline wholesale processes, significantly reducing the time and effort required for transactions. The platform enables direct sales and delivery from U.S. and Canadian brands to a diverse community of over 10,000 businesses across the globe. Tundra offers a wide variety of products in categories such as kids, home, beauty, apparel, and general merchandise, facilitating instant online transactions with freight included. The company is also venture-backed and maintains an office in Zurich.

Spiff Inc. is a developer of a SaaS-based sales commission automation platform designed to streamline commission planning and motivate sales teams. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's software enables users to build and modify commission plans, create complex team structures, and manage quotas. The platform features a personalized incentive dashboard for representatives, allowing them to track performance against goals and access detailed commission traces and payroll reports. Additionally, Spiff’s solution integrates with various systems, including ERP and payroll, to minimize errors and provide accurate commission data. It also offers functionalities for testing new rules, modeling commission structures, and exporting data for analysis. The company serves finance and sales operations, sales and marketing teams, as well as managers and executives, facilitating improved sales performance through effective commission management.

Callpop, Inc. specializes in developing and manufacturing communication devices that enhance the interaction between businesses and their clients. Founded in 2017 and based in American Fork, Utah, the company has created an electronic CallerID device that automates the process of answering and managing phone calls. This device integrates seamlessly with existing phone and practice management systems, allowing users to capture data from both answered and missed calls. It extracts vital information related to patient appointments, insurance, and medical reports, while also providing messaging features that streamline appointment scheduling. The Callpop app further enhances this capability by linking practice management solutions with computer software, allowing businesses to respond to voice calls and messages promptly, even before answering the phone.

Airin, Inc. is a technology company founded in 2017 and located in Park City, Utah. It specializes in developing an online platform that enables business leaders to create their own artificial intelligence expert systems without requiring the expertise of data scientists or engineers. By leveraging machine learning, Airin's platform simplifies complex decision-making processes and automates decision trees, allowing organizations to replicate the problem-solving approaches of their top experts. This capability helps businesses enhance their operational performance and modernize their documentation processes, facilitating the identification of correlations and patterns that drive innovation.

Part & Parcel is a community commerce platform for plus-size women, selling apparel and footwear plus to plus. Founded by Lauren Haber Jonas, with the belief that plus-size women deserve a world that’s rich with options in clothing, community and opportunity. Lauren set out to create the kind of shopping experience she never had as a plus-size woman herself. Where she could feel genuinely welcomed and no longer an afterthought. Where shopping for clothes could be a source of joy and affinity. With a selling model that would provide a flexible path to prosperity for plus-size women.

Spruce Up, Inc. is a home furniture and décor retailer based in Seattle, Washington, established in 2017. The company provides a personalized shopping service that combines artificial intelligence and design expertise to create tailored home and design solutions. By leveraging data science alongside a personal stylist, Spruce Up curates professionally designed looks featuring hand-picked items that align with individual customers' homes, budgets, and lifestyles.

Style Genome is an AI-driven online marketplace focused on personalized homeware shopping. Based in Seattle and developed by Spruce Up Inc., it creates a tailored shopping experience that helps customers discover and select quality items for their homes. The platform enables users to design their living spaces according to their preferences by providing a curated selection of everyday home decor products in real-time. This unique approach aims to simplify the process of home design and enhance customer satisfaction through personalization.

Interior Define Inc. is a furniture design and manufacturing company based in Chicago, Illinois, founded in 2013. The company specializes in offering customizable furniture products, including sofas, occasional chairs, beds, and dining pieces, allowing customers to tailor their selections by size, fabric, configuration, and other features. By employing a made-to-order production model, Interior Define effectively minimizes inventory costs, enabling it to provide high-quality, personalized furniture at accessible prices. Customers can explore products through an online platform that includes 360-degree views and the option to order free fabric swatches. Additionally, the company enhances the shopping experience with augmented reality tools and offers complimentary white glove delivery, a 365-day return policy, and personalized consultations at its Guideshop locations in major cities such as New York, Chicago, San Francisco, Los Angeles, Boston, and Austin. This combination of digital innovation and physical touchpoints allows Interior Define to deliver a comprehensive custom furniture experience to its clients.

Charlie Finance Co. is a financial services company founded in 2016 and headquartered in San Francisco, California. The company has developed a text message application designed to simplify personal finance management. This platform features a chatbot that monitors users' transactions, tracks income and expenses, and provides suggestions for managing finances. It also alerts users to important financial matters, such as reminding them of due dates for credit payments and identifying potential savings opportunities. By focusing on enhancing users' understanding of their spending habits, Charlie Finance Co. aims to streamline the management of day-to-day financial activities.

EnterMedicare, Inc. is a digital platform established in 2018 and headquartered in Los Angeles, California. The company focuses on enhancing the management of Medicare enrollment, policy renewals, and related communications for individuals. Its platform facilitates a modern flow of information between insurance carriers and consumers, allowing for improved personalization of healthcare products and services. By streamlining the exchange of data, EnterMedicare aims to make medical care more accessible and help consumers optimize their financial outcomes related to health care.

Charlie Finance Co. is a financial services company founded in 2016 and headquartered in San Francisco, California. The company has developed a text message application designed to simplify personal finance management. This platform features a chatbot that monitors users' transactions, tracks income and expenses, and provides suggestions for managing finances. It also alerts users to important financial matters, such as reminding them of due dates for credit payments and identifying potential savings opportunities. By focusing on enhancing users' understanding of their spending habits, Charlie Finance Co. aims to streamline the management of day-to-day financial activities.

Grain Intelligence, Inc. is a software company based in San Francisco that specializes in enhancing team meetings and collaboration through its innovative platform. Founded in 2018, Grain focuses on capturing and sharing essential content from Zoom calls. The platform allows users to record calls, take synchronized notes, and create video highlight clips of significant moments during conversations. These clips can be generated easily by using designated emojis during the call or through an automated transcript afterward. Grain's features facilitate the sharing of these highlights across various platforms, including Slack, Notion, Twitter, and Discord, making it a valuable tool for teams and individuals engaged in research, interviews, and meetings. By enabling users to create and share meaningful video clips, Grain supports informed decision-making and enhances collaboration within organizations.

MarketDial is a technology company established in 2016 by former management consultants from BCG and McKinsey. The company specializes in a platform that facilitates in-store experimentation, allowing partners to conduct statistically rigorous tests to inform critical business decisions across various sectors, including retail, restaurants, healthcare, and financial services. MarketDial's software provides capabilities for comprehensive testing of initiatives related to pricing, promotions, operations, staffing, and new products. It also integrates stored data to analyze the characteristics of retail chains and shopper demographics, enabling businesses to perform trade-area analysis and execute A/B testing effectively. Through strategic partnerships with leading management consulting firms and retail analytics organizations, MarketDial aims to deliver robust solutions that enhance decision-making for its clients.

Backbone PLM, Inc. provides a comprehensive product lifecycle management solution tailored for consumer goods companies. Established in 2014 in Greeley, Colorado, the company develops a cloud-based platform designed to streamline product development and enhance collaboration among teams and suppliers. Backbone's offerings include a file management system, a tech pack editor for centralizing product data, and tools for managing design comments, bill of materials, and project file storage. By improving visibility and communication throughout the product development process, Backbone PLM aims to reduce errors, increase productivity, and accelerate time-to-market for consumer goods. Founded by industry veterans, the company focuses on delivering a user-friendly solution that empowers management teams to make informed strategic decisions.

Loop operates an exchange-first return platform designed to enhance customer loyalty for e-commerce businesses. Its advanced returns and exchanges app integrates seamlessly with Shopify, enabling customers to easily swap products for new variants. The platform automates the return process by placing new orders based on return package movements, ensuring that exchanges or refunds are completed within a few days. This efficiency is achieved through post-purchase insights that help businesses make informed merchandising decisions while reducing return cycles. If preferred, users can also manage refunds and exchanges manually via a user-friendly admin panel. Overall, Loop aims to simplify the returns process, improving customer retention and operational efficiency for online retailers.

Ethos Life is an insurance company based in San Francisco, California, that specializes in providing modern and ethical life insurance products, primarily term life insurance. Founded in 2016, Ethos aims to make life insurance affordable, accessible, and instant, addressing a significant market valued at $650 billion. The company employs innovative software to enhance the customer experience and utilizes technology to tailor coverage to individual needs. Ethos policies are issued and guaranteed by Legal & General America, a well-established life insurance provider. The company emphasizes a human approach in its services, striving to protect families through personalized insurance solutions.

Taft Clothing LLC is a retailer specializing in handmade footwear for men, offering a diverse range of products including suede, leather, and wool shoes and boots. Founded in 2013 and based in Provo, Utah, the company operates primarily through an online platform, providing both formal and casual options to its customers. Taft is committed to delivering unique products and ensuring exceptional customer service as a direct-to-consumer brand.

Charlie Finance Co. is a financial services company founded in 2016 and headquartered in San Francisco, California. The company has developed a text message application designed to simplify personal finance management. This platform features a chatbot that monitors users' transactions, tracks income and expenses, and provides suggestions for managing finances. It also alerts users to important financial matters, such as reminding them of due dates for credit payments and identifying potential savings opportunities. By focusing on enhancing users' understanding of their spending habits, Charlie Finance Co. aims to streamline the management of day-to-day financial activities.

Workstream Technologies, Inc. operates an automated online hiring platform designed specifically for companies that employ hourly workers. The platform allows employers to post job openings, track applicants, schedule interviews, and manage the onboarding process for new hires. Workstream serves a variety of industries, including healthcare, hospitality, retail, and transportation, facilitating the hiring process for businesses in sectors that require efficient workforce management. Founded in 2016, the company is headquartered in Palo Alto, California, and aims to streamline the recruitment process for both job seekers and employers.

Interior Define Inc. is a furniture design and manufacturing company based in Chicago, Illinois, founded in 2013. The company specializes in offering customizable furniture products, including sofas, occasional chairs, beds, and dining pieces, allowing customers to tailor their selections by size, fabric, configuration, and other features. By employing a made-to-order production model, Interior Define effectively minimizes inventory costs, enabling it to provide high-quality, personalized furniture at accessible prices. Customers can explore products through an online platform that includes 360-degree views and the option to order free fabric swatches. Additionally, the company enhances the shopping experience with augmented reality tools and offers complimentary white glove delivery, a 365-day return policy, and personalized consultations at its Guideshop locations in major cities such as New York, Chicago, San Francisco, Los Angeles, Boston, and Austin. This combination of digital innovation and physical touchpoints allows Interior Define to deliver a comprehensive custom furniture experience to its clients.

Callpop, Inc. specializes in developing and manufacturing communication devices that enhance the interaction between businesses and their clients. Founded in 2017 and based in American Fork, Utah, the company has created an electronic CallerID device that automates the process of answering and managing phone calls. This device integrates seamlessly with existing phone and practice management systems, allowing users to capture data from both answered and missed calls. It extracts vital information related to patient appointments, insurance, and medical reports, while also providing messaging features that streamline appointment scheduling. The Callpop app further enhances this capability by linking practice management solutions with computer software, allowing businesses to respond to voice calls and messages promptly, even before answering the phone.

Spruce Up, Inc. is a home furniture and décor retailer based in Seattle, Washington, established in 2017. The company provides a personalized shopping service that combines artificial intelligence and design expertise to create tailored home and design solutions. By leveraging data science alongside a personal stylist, Spruce Up curates professionally designed looks featuring hand-picked items that align with individual customers' homes, budgets, and lifestyles.

Grow is a business intelligence dashboard software for small and medium businesses that makes it easy to track the right metrics, make good decisions, and lead with confidence. Quickly set up dashboards in minutes, not months; connect data sources like QuickBooks, Salesforce and Zendesk—along with your own databases and spreadsheets—without waiting for IT. Grow helps you grow your business faster by allowing everyone to see the score. Employees engage when they know the score and what they can do to win. Leaders who know inspire confidence, respect, admiration, and loyalty so they can lead their teams to success. Founded in 2014, the company is headquartered in Orem, Utah, United States.

Blue Matador, Inc. is a software company based in South Jordan, Utah, that provides an automated monitoring and alerting platform specifically designed for cloud environments. Founded in 2016, the company's primary product eliminates the need for manual alert setups by automatically identifying AWS resources, understanding their performance baselines, and managing monitoring thresholds. This platform sends only actionable alerts, enabling users to receive specific recommendations for addressing potential issues. Blue Matador’s solutions prevent downtime and streamline operations by integrating seamlessly with existing technology stacks, allowing for efficient data acquisition and risk management without requiring extensive configuration or ongoing maintenance.

Developer of a crypto market data application designed to track cryptocurrency prices and charts from all exchanges. The company's application offers real-time charts, prices, and information from all global exchanges along with filtered tweets and headlines from news sources, enabling users to have clarity about the cryptocurrency scenario in the financial market.

Chatbooks is a company that simplifies the creation of photo books by leveraging a mobile application that automatically compiles digital photos from social media platforms like Instagram and Facebook, as well as users' camera rolls. The service targets the challenge of preserving memories in an increasingly digital world, where countless photographs often remain unprinted and forgotten. Chatbooks offers affordable photo books, allowing users to receive a new book after every 60 photos taken, with a subscription model that has attracted over 100,000 active users. The platform aims to help individuals effortlessly document their lives and cherish their experiences in a tangible format. By focusing on convenience and user-friendly design, Chatbooks addresses the growing need to hold on to meaningful memories in a physical form.

Collective Medical Technologies, Inc. is a health care technology company that specializes in a real-time collaboration software platform designed to enhance patient care. Founded in 2005 and based in Cottonwood Heights, Utah, the platform connects a patient's entire care team, including hospitals, primary and secondary clinics, health plans, and community organizations, facilitating the sharing of vital information. Collective Medical's system-agnostic platform is utilized by a nationwide network of health plans and providers to identify at-risk patients and encourage actionable collaboration among care teams. The platform aims to improve patient outcomes by reducing unnecessary emergency department visits and hospital readmissions, utilizing real-time data, risk analytics, and shared care guidelines to inform provider decision-making. As of December 30, 2020, Collective Medical operates as a subsidiary of PointClickCare Corp.

Homelyfe Limited, based in London, develops an online platform designed to simplify the insurance purchasing and management process. Founded in 2015, the company enables consumers to obtain quotes, purchase insurance, manage multiple policies, and initiate claims through its user-friendly app. Homelyfe collaborates with challenger and retail banks to provide a seamless experience by integrating with various insurers. Additionally, the platform offers automated renewal searches to help consumers find better insurance options, eliminating the need for cumbersome paperwork. As of March 2020, Homelyfe operates as a subsidiary of Freedom Services Group Limited, continuing its mission to make insurance more accessible and efficient for users.

Wooly converts emails into full social profiles to help brands identify and engage their most influential customers.

Blyncsy, Inc. is a data solutions provider based in Salt Lake City, Utah, founded in 2014. The company specializes in deploying Blyncs sensors in various environments, including ski resorts and college campuses, to capture real-time movement data of people and connected devices. This data is processed through Blyncsy's analytics platform, which offers insights into various public infrastructure aspects, such as parking availability and public transit demand. Additionally, Blyncsy offers a contact tracing product named Mercury, designed to assist universities in managing contagion tracking. By delivering actionable insights, Blyncsy aims to enhance urban efficiency, improve traffic flow, and contribute to environmental sustainability.

Airin, Inc. is a technology company founded in 2017 and located in Park City, Utah. It specializes in developing an online platform that enables business leaders to create their own artificial intelligence expert systems without requiring the expertise of data scientists or engineers. By leveraging machine learning, Airin's platform simplifies complex decision-making processes and automates decision trees, allowing organizations to replicate the problem-solving approaches of their top experts. This capability helps businesses enhance their operational performance and modernize their documentation processes, facilitating the identification of correlations and patterns that drive innovation.

Backbone PLM, Inc. provides a comprehensive product lifecycle management solution tailored for consumer goods companies. Established in 2014 in Greeley, Colorado, the company develops a cloud-based platform designed to streamline product development and enhance collaboration among teams and suppliers. Backbone's offerings include a file management system, a tech pack editor for centralizing product data, and tools for managing design comments, bill of materials, and project file storage. By improving visibility and communication throughout the product development process, Backbone PLM aims to reduce errors, increase productivity, and accelerate time-to-market for consumer goods. Founded by industry veterans, the company focuses on delivering a user-friendly solution that empowers management teams to make informed strategic decisions.

Toolkite Inc. is a cloud-based solution provider that specializes in helping e-commerce companies efficiently manage their operations. Founded in 2016 and headquartered in Provo, Utah, Toolkite offers a smart digital assistant that connects and synchronizes various web applications used in online retail. This integration ensures that order, customer, product, inventory, and shipment data remain consistent across the entire technology stack, eliminating the need for custom development. By supporting a wide range of popular cloud and legacy e-commerce platforms, Toolkite streamlines business processes, enhances operational efficiency, and removes barriers to scaling online businesses. The company's software is designed to keep APIs updated and allows clients to easily add new connections, enabling them to concentrate on customer service and other essential business functions.

Content Analytics, Inc. is a digital analytics and content management platform focused on optimizing e-commerce for brands and retailers. Founded in 2013 and based in San Francisco, the company provides a comprehensive suite of services, including cloud storage, content syndication, and various analytics tools that track content health, online rankings, and pricing intelligence. Utilizing data crawler technology, Content Analytics collects and analyzes e-commerce data to deliver insights that help brands navigate the competitive landscape of over one billion online SKUs. The platform enables businesses to manage content efficiently, enhance product visibility, and ultimately drive sales growth. As of 2019, Content Analytics operates as a subsidiary of Syndigo LLC.

Banyan provides an easy way for consumers to connect their receipts to any app in a secure, safe, and anonymized way.

MarketDial is a technology company established in 2016 by former management consultants from BCG and McKinsey. The company specializes in a platform that facilitates in-store experimentation, allowing partners to conduct statistically rigorous tests to inform critical business decisions across various sectors, including retail, restaurants, healthcare, and financial services. MarketDial's software provides capabilities for comprehensive testing of initiatives related to pricing, promotions, operations, staffing, and new products. It also integrates stored data to analyze the characteristics of retail chains and shopper demographics, enabling businesses to perform trade-area analysis and execute A/B testing effectively. Through strategic partnerships with leading management consulting firms and retail analytics organizations, MarketDial aims to deliver robust solutions that enhance decision-making for its clients.

Dwelo, Inc. develops an online platform that allows multifamily property owners, managers, and renters to automate, control, and monitor vacant units. Its platform also enables users to operate lighting and climate for various apartments at once/at individual unit level; monitor apartment systems in background 24/7 and to take automatic corrective action to stop equipment from overheating/freezing; and give temporary access to staff, contractors, visitors, and others, as well as to respond to needs. Dwelo, Inc. was formerly known as Dwelo, LLC. The company was founded in 2014 and is based in Provo, Utah.

Interior Define Inc. is a furniture design and manufacturing company based in Chicago, Illinois, founded in 2013. The company specializes in offering customizable furniture products, including sofas, occasional chairs, beds, and dining pieces, allowing customers to tailor their selections by size, fabric, configuration, and other features. By employing a made-to-order production model, Interior Define effectively minimizes inventory costs, enabling it to provide high-quality, personalized furniture at accessible prices. Customers can explore products through an online platform that includes 360-degree views and the option to order free fabric swatches. Additionally, the company enhances the shopping experience with augmented reality tools and offers complimentary white glove delivery, a 365-day return policy, and personalized consultations at its Guideshop locations in major cities such as New York, Chicago, San Francisco, Los Angeles, Boston, and Austin. This combination of digital innovation and physical touchpoints allows Interior Define to deliver a comprehensive custom furniture experience to its clients.

Dwelo, Inc. develops an online platform that allows multifamily property owners, managers, and renters to automate, control, and monitor vacant units. Its platform also enables users to operate lighting and climate for various apartments at once/at individual unit level; monitor apartment systems in background 24/7 and to take automatic corrective action to stop equipment from overheating/freezing; and give temporary access to staff, contractors, visitors, and others, as well as to respond to needs. Dwelo, Inc. was formerly known as Dwelo, LLC. The company was founded in 2014 and is based in Provo, Utah.

Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, particularly hair color formulations. Founded in 2013, the company offers a range of products, including permanent hair colors, root touch-up solutions, color reviving glosses, and various treatment products. Madison Reed emphasizes the use of a proprietary ammonia-free formula enriched with ingredients like argan oil and keratin, aiming to provide salon-quality hair color at an accessible price point. In addition to its online sales, the company operates hair color salons in California and offers franchising opportunities. It also markets a selection of hair care accessories and tools. Madison Reed's focus on using safe, high-quality ingredients has positioned it as a leader in the hair color industry, catering to consumers seeking effective and gentle hair care solutions.

Allbirds, Inc. is a San Francisco-based company founded in 2015 that specializes in manufacturing eco-friendly footwear and apparel. The company offers a range of products, including wool runners, tree runners, tree loungers, tree skippers, and insoles for men, women, and children. Allbirds is committed to sustainability, utilizing premium natural materials to create comfortable and well-designed shoes that align with its mission of reducing environmental impact. The brand distinguishes itself by emphasizing thoughtfulness over flash in the footwear industry. Products are sold through a combination of physical stores and online platforms, with a significant portion of revenue generated from sales within the United States.

Charlie Finance Co. is a financial services company founded in 2016 and headquartered in San Francisco, California. The company has developed a text message application designed to simplify personal finance management. This platform features a chatbot that monitors users' transactions, tracks income and expenses, and provides suggestions for managing finances. It also alerts users to important financial matters, such as reminding them of due dates for credit payments and identifying potential savings opportunities. By focusing on enhancing users' understanding of their spending habits, Charlie Finance Co. aims to streamline the management of day-to-day financial activities.

Allbirds, Inc. is a San Francisco-based company founded in 2015 that specializes in manufacturing eco-friendly footwear and apparel. The company offers a range of products, including wool runners, tree runners, tree loungers, tree skippers, and insoles for men, women, and children. Allbirds is committed to sustainability, utilizing premium natural materials to create comfortable and well-designed shoes that align with its mission of reducing environmental impact. The brand distinguishes itself by emphasizing thoughtfulness over flash in the footwear industry. Products are sold through a combination of physical stores and online platforms, with a significant portion of revenue generated from sales within the United States.

SimpleCitizen, Inc. develops digital immigration and visa solution for customers. The company offers citizenship; green card; employment authorization document; visa; and marriage based green card applications. It also provides green card application streamlining and tracking services. The company was incorporated in 2015 and is based in Salt Lake City, Utah. As of September 17, 2020, SimpleCitizen, Inc. operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Eargo, Inc. is a consumer-focused medical device company based in San Jose, California, that specializes in developing and selling innovative hearing aids for individuals experiencing hearing loss. Founded in 2010, Eargo offers a range of rechargeable hearing aids that can be controlled via smartphone, addressing common barriers to hearing aid adoption such as cost, accessibility, and social stigma. The company provides online hearing screenings and virtual support, allowing customers to receive assistance without needing in-person visits. Eargo's products are available for purchase online or over the phone, and the company emphasizes personalized consultations with licensed hearing professionals through various communication channels. By offering its solutions at approximately half the cost of traditional hearing aids, Eargo aims to enhance the quality of life for people with hearing impairments.