FirstMark Capital

HowGood, Inc. is a research company based in Brooklyn, New York, that specializes in assessing the sustainability and social responsibility of food products for grocers. Founded in 2007, the company conducts rigorous research to evaluate various aspects of food items, including carbon emissions and labor practices. HowGood provides a comprehensive database that offers ingredient-level sustainability analysis and product ratings across a wide range of categories, such as dairy, meats, grains, and snacks. These ratings are made available to consumers both in-store and through a mobile app, empowering shoppers to make informed purchasing decisions. Additionally, HowGood aids grocers in identifying and promoting their best products, ultimately enhancing revenue while fostering a commitment to sustainability and ethical sourcing.

Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

HowGood, Inc. is a research company based in Brooklyn, New York, that specializes in assessing the sustainability and social responsibility of food products for grocers. Founded in 2007, the company conducts rigorous research to evaluate various aspects of food items, including carbon emissions and labor practices. HowGood provides a comprehensive database that offers ingredient-level sustainability analysis and product ratings across a wide range of categories, such as dairy, meats, grains, and snacks. These ratings are made available to consumers both in-store and through a mobile app, empowering shoppers to make informed purchasing decisions. Additionally, HowGood aids grocers in identifying and promoting their best products, ultimately enhancing revenue while fostering a commitment to sustainability and ethical sourcing.

Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

HowGood, Inc. is a research company based in Brooklyn, New York, that specializes in assessing the sustainability and social responsibility of food products for grocers. Founded in 2007, the company conducts rigorous research to evaluate various aspects of food items, including carbon emissions and labor practices. HowGood provides a comprehensive database that offers ingredient-level sustainability analysis and product ratings across a wide range of categories, such as dairy, meats, grains, and snacks. These ratings are made available to consumers both in-store and through a mobile app, empowering shoppers to make informed purchasing decisions. Additionally, HowGood aids grocers in identifying and promoting their best products, ultimately enhancing revenue while fostering a commitment to sustainability and ethical sourcing.

HowGood, Inc. is a research company based in Brooklyn, New York, that specializes in assessing the sustainability and social responsibility of food products for grocers. Founded in 2007, the company conducts rigorous research to evaluate various aspects of food items, including carbon emissions and labor practices. HowGood provides a comprehensive database that offers ingredient-level sustainability analysis and product ratings across a wide range of categories, such as dairy, meats, grains, and snacks. These ratings are made available to consumers both in-store and through a mobile app, empowering shoppers to make informed purchasing decisions. Additionally, HowGood aids grocers in identifying and promoting their best products, ultimately enhancing revenue while fostering a commitment to sustainability and ethical sourcing.

Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.

Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.

Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.