FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, established in 2008 as a spin-out from Pequot Capital Management. The firm focuses on partnering with exceptional entrepreneurs who are addressing significant challenges across various sectors, particularly in technology, consumer, and enterprise industries. FirstMark Capital has cultivated a strong community among the teams within its network, facilitating the exchange of ideas and opportunities. The firm has had the privilege of collaborating with founders from notable companies such as Pinterest, Shopify, Airbnb, and Riot Games, among others. Its investment strategy encompasses a range of markets, including the United States, Canada, and Europe.

Will Bitsky

Investor

Beth Ferreira

Managing Director

Rick Heitzmann

Co-Founder and Partner

Amish Jani

Co-Founder and Partner

Adam Nelson

Partner

Matthias Turck

Partner

Catherine Ulrich

Venture Partner

Stephanie Weiner

Investor

John Wu

Investor

Past deals in Sales

Orchard

Series D in 2021
Orchard transforms the way people buy and sell their homes by bringing simplicity, convenience, and certainty to the process. Simplifying it, to the way it should have always been; fair and true to market, straightforward, and easy. Traditionally, homeowners who are looking to purchase their next home face a stressful and uncertain process - they have to either sell their old home first and move twice or buy as a contingent buyer and risk not getting their dream home. Orchard solves this problem by enabling homeowners to buy before they sell. With Orchard, customers secure their dream home first using Orchard's cash, while having the certainty of selling their old home with Orchard - all for the same fee as a traditional broker. Orchard is transforming the end-to-end home buying experience with an AI-powered home search and a modern, all-digital mortgage and closing. Orchard is headquartered in New York City and offers its services in Colorado, Georgia, and Texas.

Orchard

Series C in 2020
Orchard transforms the way people buy and sell their homes by bringing simplicity, convenience, and certainty to the process. Simplifying it, to the way it should have always been; fair and true to market, straightforward, and easy. Traditionally, homeowners who are looking to purchase their next home face a stressful and uncertain process - they have to either sell their old home first and move twice or buy as a contingent buyer and risk not getting their dream home. Orchard solves this problem by enabling homeowners to buy before they sell. With Orchard, customers secure their dream home first using Orchard's cash, while having the certainty of selling their old home with Orchard - all for the same fee as a traditional broker. Orchard is transforming the end-to-end home buying experience with an AI-powered home search and a modern, all-digital mortgage and closing. Orchard is headquartered in New York City and offers its services in Colorado, Georgia, and Texas.

Orchard

Series B in 2020
Orchard transforms the way people buy and sell their homes by bringing simplicity, convenience, and certainty to the process. Simplifying it, to the way it should have always been; fair and true to market, straightforward, and easy. Traditionally, homeowners who are looking to purchase their next home face a stressful and uncertain process - they have to either sell their old home first and move twice or buy as a contingent buyer and risk not getting their dream home. Orchard solves this problem by enabling homeowners to buy before they sell. With Orchard, customers secure their dream home first using Orchard's cash, while having the certainty of selling their old home with Orchard - all for the same fee as a traditional broker. Orchard is transforming the end-to-end home buying experience with an AI-powered home search and a modern, all-digital mortgage and closing. Orchard is headquartered in New York City and offers its services in Colorado, Georgia, and Texas.

Orchard

Series B in 2019
Orchard transforms the way people buy and sell their homes by bringing simplicity, convenience, and certainty to the process. Simplifying it, to the way it should have always been; fair and true to market, straightforward, and easy. Traditionally, homeowners who are looking to purchase their next home face a stressful and uncertain process - they have to either sell their old home first and move twice or buy as a contingent buyer and risk not getting their dream home. Orchard solves this problem by enabling homeowners to buy before they sell. With Orchard, customers secure their dream home first using Orchard's cash, while having the certainty of selling their old home with Orchard - all for the same fee as a traditional broker. Orchard is transforming the end-to-end home buying experience with an AI-powered home search and a modern, all-digital mortgage and closing. Orchard is headquartered in New York City and offers its services in Colorado, Georgia, and Texas.

Orchard

Series A in 2018
Orchard transforms the way people buy and sell their homes by bringing simplicity, convenience, and certainty to the process. Simplifying it, to the way it should have always been; fair and true to market, straightforward, and easy. Traditionally, homeowners who are looking to purchase their next home face a stressful and uncertain process - they have to either sell their old home first and move twice or buy as a contingent buyer and risk not getting their dream home. Orchard solves this problem by enabling homeowners to buy before they sell. With Orchard, customers secure their dream home first using Orchard's cash, while having the certainty of selling their old home with Orchard - all for the same fee as a traditional broker. Orchard is transforming the end-to-end home buying experience with an AI-powered home search and a modern, all-digital mortgage and closing. Orchard is headquartered in New York City and offers its services in Colorado, Georgia, and Texas.

Welcome

Series A in 2014
Welcome Commerce, Inc. develops a conversation platform that connects brands and retailers with consumers, enhancing the shopping experience through real-time product expertise. Its platform includes various modules such as Welcome Bar, which offers a chat interface for personalized assistance, and Welcome Expert, linking consumers to expert resources. Additionally, Welcome Collaborate aids in customer acquisition by enabling experts to influence purchasing decisions, while Welcome SMS allows for communication via text. The platform integrates across multiple consumer touchpoints, including websites, mobile, and in-store interactions, optimizing the buying experience through Welcome Consumer Intelligence. Founded in 2011 and based in New York, with additional offices in Austin, San Francisco, Chicago, and London, Welcome serves prominent clients like AT&T, Dyson, Google, and Samsung. The company was recognized with multiple awards for its contributions to marketing and brand support solutions. As of November 2018, Welcome operates as a subsidiary of Salsify, Inc.

Lot18

Series C in 2011
Lot18 is an exclusive membership-based platform that offers access to premium wines and gourmet products from sought-after producers at competitive prices. The platform focuses on delivering high-quality and hard-to-find wines in limited quantities, making them available to its members at significant discounts. Additionally, Lot18 operates the Tasting Room wine club, which curates personalized quarterly shipments of wine for subscribers. This business model reflects the traditional auction concept, allowing discerning consumers to acquire exceptional products at favorable values.

Lot18

Series B in 2011
Lot18 is an exclusive membership-based platform that offers access to premium wines and gourmet products from sought-after producers at competitive prices. The platform focuses on delivering high-quality and hard-to-find wines in limited quantities, making them available to its members at significant discounts. Additionally, Lot18 operates the Tasting Room wine club, which curates personalized quarterly shipments of wine for subscribers. This business model reflects the traditional auction concept, allowing discerning consumers to acquire exceptional products at favorable values.

Lot18

Series A in 2010
Lot18 is an exclusive membership-based platform that offers access to premium wines and gourmet products from sought-after producers at competitive prices. The platform focuses on delivering high-quality and hard-to-find wines in limited quantities, making them available to its members at significant discounts. Additionally, Lot18 operates the Tasting Room wine club, which curates personalized quarterly shipments of wine for subscribers. This business model reflects the traditional auction concept, allowing discerning consumers to acquire exceptional products at favorable values.

Secondmarket

Series A in 2007
SecondMarket operates an online platform that facilitates transactions involving private securities, catering to a variety of clients, including financial institutions, hedge funds, private equity firms, mutual funds, and high net worth individuals. The company provides a centralized marketplace and auction platform for illiquid assets, allowing private companies and investment funds to efficiently execute both primary and secondary transactions. As a registered broker-dealer and alternative trading system, SecondMarket adheres to regulatory standards set by FINRA, MSRB, SIPC, and the SEC. The platform aims to simplify the complexities associated with private securities and enhance accessibility for institutional and accredited investors.

Secondmarket

Angel Round in 2006
SecondMarket operates an online platform that facilitates transactions involving private securities, catering to a variety of clients, including financial institutions, hedge funds, private equity firms, mutual funds, and high net worth individuals. The company provides a centralized marketplace and auction platform for illiquid assets, allowing private companies and investment funds to efficiently execute both primary and secondary transactions. As a registered broker-dealer and alternative trading system, SecondMarket adheres to regulatory standards set by FINRA, MSRB, SIPC, and the SEC. The platform aims to simplify the complexities associated with private securities and enhance accessibility for institutional and accredited investors.
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