Merida Capital Holdings

Merida Capital Partners is a private equity fund targeting fundamental growth drivers underpinning the rapid development of the cannabis industry. Our investment emphasis focuses on cultivation technologies, products and services associated with the evolution of cannabis as an agricultural product, a natural plant-based medicine, a constituent in pharmaceutical formulations, and a recreational consumer product.

Mitch Baruchowitz

Founder / Managing Partner

KF

Kevin Fickle

Partner

MG

Max Gerard

Partner

KG

Kevin Gibbs

Partner

HG

Howard Glynn

Director, Investor Relations

DG

David Goldburg

Partner

DL

David Lubotta

Partner

DM

Daisy Mellet

President / Partner

MM

Mina Mishrikey

Partner

JM

Jeff Monat

Partner

PR

Peter Rosenberg

Partner

RS

Robert Swartz

Director, Relationship Management

Past deals in Growth

Henry's Originals

Series B in 2019
Henry's Originals is a producer of handcrafted cannabis products from family-run farms in Mendocino County. Since launching in mid-2017, Henry’s Original has been featured in the Los Angeles Times, Mashable, SF Gate, Men’s Journal, LA Weekly, and Metro.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Bast Fibre Technologies

Series A in 2021
Bast Fibre Technologies Inc. produces plant based intact natural fibres for nonwoven applications. The company develops IP protected enhancements for hemp, flax, and other bast fibres and produces, markets and delivers fibres to consumer and industrial product markets for baby wipes, personal care, household wipes and commercial wipes. Bast Fibre Technologies Inc. was founded in 2016 and is based in Victoria, Canada.

Phylos Biosciences LLC

Venture Round in 2022
Phylos Biosciences LLC, a crop science company, develops genetic testing products and plant varieties for the hemp and cannabis industry. It offers AutoCBD, a day-neutral variety hemp seed that produces CBD-rich flower for extraction; Plant Sex Test, a test to identify male hemp and cannabis seedlings; Genotype Test, a tool that provides genetic identification, and insights for hemp and cannabis. Phylos Biosciences LLC was incorporated in 2014 and is based in Portland, Oregon.

MainStem

Series C in 2021
MainStem is a technology-based ancillary product distribution company in the regulated cannabis industry, is the leading comprehensive marketplace in the industry, with over 10,000 products for cannabis businesses to select. The company integrates its platform into popular industry software to maximize its customer reach and simplify the procurement process.

SōRSE Technology

Convertible Note in 2021
SōRSE Technology is a water-soluble emulsion technology for infusing products with CBD, THC, and terpenes. The SōRSE Technology team is comprised of 150+ years in product development. With of team of over 30 employees dedicated to research and development, quality assurance, and operations, SōRSE supports clients' production efforts from conception through go-to-market.

Petalfast Inc.

Series A in 2021
Petalfast Inc. operates as a sales and marketing company that provides marketing, sales, and merchandising strategies for the cannabis industry. Its marketing services include brand strategy, graphic identity, package design, messaging strategy, audience segmentation, retail strategy, photography, video production, programmatic media, influencer marketing, investor presentations, market insights, media planning, ad campaigns, social media, web design, digital content, search engine optimization, and experiential. The company was incorporated in 2020 and is based in Middletown, Delaware.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Cellibre, Inc.

Series A in 2021
Cellibre, Inc. a cellular agriculture company, which engages in the application of organism-agnostic approach, which further allows to increase production of agricultural produces. The company was founded in 2017 and is headquartered in San Diego, California.

Kush Bottles

Post in 2018
Kush Bottles is proud to be a part of the fastest growing industry in North America – legalized cannabis. Founded in 2010, they began with the mission of providing innovative packaging solutions for a new budding industry (excuse the pun). By delivering excellent service to thousands of dispensaries, growers, retail shops, and consumers for almost 5 years, they have learned the specific needs of those they serve, and have become the premier packaging supply and services company to exclusively serve the cannabis industry.

Vega Holdings

Pre Seed Round in 2019
Vega Holdings operates both indoor and outdoor facilities that produce the lucrative cannabidiol.

Simplifya, LLC

Series C in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

VividGro

Venture Round in 2018
VividGro is the groundbreaking horticultural LED division of Lighting Science Group (“LSG”) and a pioneer in the Agricultural Technology (AgTech) sector. Utilizing state-of-the-art hardware and software, VividGro implements solutions that improve growers’ profitability by lowering operating costs, increasing efficiencies and yields, and decreasing cycle times.

MediaJel

Seed Round in 2019
MediaJel, Inc provides mobile advertising, data science, brand marketing, and creative production services. Its services include customer insight, mobile strategy, handcrafted creative design, marketing, and real-time campaign optimization. The company was founded in 2017 and is based in Walnut Creek, California.

Tokr

Seed Round in 2019
tökr believes that shopping for cannabis should be simple. Based in Venice, California, tökr uses data-driven technology to build connections between consumers and brands. It allows consumers to design a cannabis experience that is customized to fit their lifestyle while providing brands with an efficient tool to market products, drive traffic, and increase sales. tökr prides itself on bringing a modern tech solution to the cannabis space and is redefining how people shop within the industry.

GrowGeneration

Post in 2019
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Vertical Companies

Series A in 2019
Vertical Companies cultivates, extracts, and distributes cannabis and related products. It offers flowers and extracts in vapes, capsules, tinctures, lozenges, nebulizers, topicals, and others. The company provides its products through distributors and retailers. Vertical Companies was founded in 2014 and is based in Agoura Hills, California with operations in Arizona, California, and Kentucky.

Steep Hill, Inc

Venture Round in 2018
Steep Hill, Inc. provides cannabis testing and analytics services for legally-authorized distributors, producers, and licensed regulators of cannabis in the United States and internationally. It offers services in the areas of express potency, scientific consulting, cultivation science, potency testing, safety screening, and genetic services. The company also provides consulting services to legislators and regulators in various countries, states, and municipalities worldwide. Steep Hill, Inc. was formerly known as Steep Hill Labs, Inc. and changed its name to Steep Hill, Inc. in March 2018. The company was founded in 2008 and is based in Berkeley, California.

Canndescent

Series C in 2018
Canndescent is a state compliant cultivator of premium cannabis. Canndescent's services include a combination of quality management and deep cultivation expertise and abandons traditional strain names, allowing customers to get cannabis flower produced, packaged, and distributed in accordance with all state and local laws.

MainStem

Series B in 2018
MainStem is a technology-based ancillary product distribution company in the regulated cannabis industry, is the leading comprehensive marketplace in the industry, with over 10,000 products for cannabis businesses to select. The company integrates its platform into popular industry software to maximize its customer reach and simplify the procurement process.

Simplifya, LLC

Series B in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

CB2 Insights

Venture Round in 2019
CB2 Insights has a mission to mainstream medical cannabis into traditional healthcare. They are a research and technology company, offering a suite of data and technology solutions as a full service clinical CRO, specializing in Phase III and Phase IV, post-marketing, observational and experimental trials in a range of therapeutic areas for sponsors worldwide.

LumiGrow, Inc.

Series B in 2015
LumiGrow, Inc. develops horticultural LED lighting solutions. The company offers LED grow lights; and smartPAR wireless control system to set lighting schedules to meet precise lighting requirements, manage multiple zones, monitor energy usage, and toggle between grow-mode and view-mode from smartphones, tablets, or computers. Its products are used in commercial applications to achieve large yields, quality, and crop consistency; floriculture, propagation, and breeding applications; and in growing leafy greens, vine crops, cannabis, and specialty crops. The company serves agribusinesses, produce and flower growers, garden centers, and academic institutions. The company was founded in 2008 and is based in Emeryville, California.