Merida Capital Holdings

Merida Capital Holdings is a private equity investment firm established in 2009, based in Rye, New York. The firm specializes in the cannabis industry, focusing on cultivation technologies, products, and services that support the growth and development of cannabis as an agricultural product, a natural medicine, and a recreational consumer good. Merida Capital manages multiple growth and expansion funds that target investments in sectors such as software, pharmaceuticals, biotechnology, and wellness, with a specific emphasis on impact investments in agriculture and health. The firm aims for a 3 to 6-year investment horizon, strategically investing in the evolving landscape of the cannabis market to capitalize on emerging opportunities.

Mitch Baruchowitz

Managing Partner

Kevin Fickle

Partner

Max Gerard

Partner

Kevin Gibbs

Partner

Howard Glynn

Director of Investor Relations

David Goldburg

Senior Partner

David Lubotta

Partner

Daisy Mellet

President and Partner

Mina Mishrikey

Partner

Jeffrey Monat

Senior Partner

Peter Rosenberg

Partner

Robert Swartz

Director of Relationship Management

Past deals in Cannabis

Phylos

Venture Round in 2022
Phylos Biosciences LLC, a crop science company, develops genetic testing products and plant varieties for the hemp and cannabis industry. It offers AutoCBD, a day-neutral variety hemp seed that produces CBD-rich flower for extraction; Plant Sex Test, a test to identify male hemp and cannabis seedlings; Genotype Test, a tool that provides genetic identification, and insights for hemp and cannabis. Phylos Biosciences LLC was incorporated in 2014 and is based in Portland, Oregon.

MainStem

Series C in 2021
MainStem, Inc. is a technology-driven company specializing in the regulated cannabis industry, operating an online supply chain management platform that offers over 10,000 products related to packaging, lighting, and nutrients. Founded in 2014 and headquartered in Seattle, Washington, with an additional warehouse in Portland, Oregon, MainStem connects cannabis businesses with wholesale suppliers and manufacturers. The platform also integrates with popular industry software, enhancing its customer reach and streamlining the procurement process for businesses in the cannabis sector. Through its comprehensive marketplace, MainStem aims to simplify the distribution of ancillary products within this growing industry.

Petalfast

Series A in 2021
Petalfast Inc. is a sales and marketing company focused on the cannabis industry, providing a comprehensive range of services designed to enhance brand visibility and drive growth. Founded in 2020 and based in Middletown, Delaware, the company offers a variety of solutions including brand strategy, graphic identity, package design, messaging strategy, and audience segmentation. Additionally, Petalfast supports clients with retail strategy, photography, video production, media planning, ad campaigns, social media management, web design, digital content creation, search engine optimization, and experiential marketing. By leveraging its go-to-market accelerator and a spectrum of agency services, Petalfast aims to help cannabis brands expand their sales strategies and reach a broader market.

SōRSE Technology

Convertible Note in 2021
SōRSE Technology is a water-soluble emulsion technology for infusing products with CBD, THC, and terpenes. The SōRSE Technology team is comprised of 150+ years in product development. With of team of over 30 employees dedicated to research and development, quality assurance, and operations, SōRSE supports clients' production efforts from conception through go-to-market.

Vega Holdings

Pre Seed Round in 2019
Vega Holdings operates both indoor and outdoor facilities that produce the lucrative cannabidiol.

Henry's Originals

Series B in 2019
Henry's Originals is a producer of handcrafted cannabis products from family-run farms in Mendocino County. Since launching in mid-2017, Henry’s Original has been featured in the Los Angeles Times, Mashable, SF Gate, Men’s Journal, LA Weekly, and Metro.

Tokr

Seed Round in 2019
Tokr, LLC operates the tökr application, a cannabis health and wellness platform designed for consumers, products, and dispensaries. Founded in 2016 and located in Venice, California, the app simplifies the process of shopping for cannabis by utilizing data-driven technology to connect consumers with brands. It caters to both new and experienced users by allowing them to customize their cannabis experience according to their medical and social preferences. The application features a diverse range of products, including bath bombs, medicine tinctures, relief balms, and anti-aging creams, which are not readily available in other markets. By offering an efficient tool for brands to market their products and enhance sales, tökr aims to modernize the cannabis shopping experience and redefine consumer engagement within the industry.

GrowGeneration

Post in 2019
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Vertical Companies

Series A in 2019
Vertical Companies cultivates, extracts, and distributes cannabis and related products. It offers flowers and extracts in vapes, capsules, tinctures, lozenges, nebulizers, topicals, and others. The company provides its products through distributors and retailers. Vertical Companies was founded in 2014 and is based in Agoura Hills, California with operations in Arizona, California, and Kentucky.

CB2 Insights

Venture Round in 2019
CB2 Insights has a mission to mainstream medical cannabis into traditional healthcare. They are a research and technology company, offering a suite of data and technology solutions as a full service clinical CRO, specializing in Phase III and Phase IV, post-marketing, observational and experimental trials in a range of therapeutic areas for sponsors worldwide.

Simplifya

Series C in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

Canndescent

Series C in 2018
Canndescent LLC is a cannabis cultivator based in Santa Barbara, California, specializing in the production of premium cannabis flowers. The company adheres to state compliance regulations and focuses on quality management and cultivation expertise. By moving away from traditional strain names, Canndescent aims to simplify the customer experience, offering products that are cultivated, packaged, and distributed in accordance with all relevant state and local laws.

Steep Hill

Venture Round in 2018
Steep Hill, Inc. provides cannabis testing and analytics services for legally-authorized distributors, producers, and licensed regulators of cannabis in the United States and internationally. It offers services in the areas of express potency, scientific consulting, cultivation science, potency testing, safety screening, and genetic services. The company also provides consulting services to legislators and regulators in various countries, states, and municipalities worldwide. Steep Hill, Inc. was formerly known as Steep Hill Labs, Inc. and changed its name to Steep Hill, Inc. in March 2018. The company was founded in 2008 and is based in Berkeley, California.

MainStem

Series B in 2018
MainStem, Inc. is a technology-driven company specializing in the regulated cannabis industry, operating an online supply chain management platform that offers over 10,000 products related to packaging, lighting, and nutrients. Founded in 2014 and headquartered in Seattle, Washington, with an additional warehouse in Portland, Oregon, MainStem connects cannabis businesses with wholesale suppliers and manufacturers. The platform also integrates with popular industry software, enhancing its customer reach and streamlining the procurement process for businesses in the cannabis sector. Through its comprehensive marketplace, MainStem aims to simplify the distribution of ancillary products within this growing industry.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Kush Bottles

Post in 2018
Kush Bottles is proud to be a part of the fastest growing industry in North America – legalized cannabis. Founded in 2010, they began with the mission of providing innovative packaging solutions for a new budding industry (excuse the pun). By delivering excellent service to thousands of dispensaries, growers, retail shops, and consumers for almost 5 years, they have learned the specific needs of those they serve, and have become the premier packaging supply and services company to exclusively serve the cannabis industry.

GrowGeneration

Post in 2018
GrowGeneration is a private company, whose plan is to open and operate hydroponic and specialty gardening stores and capitalize on the rapid growth from the legalization of marijuana and home gardening. The company is a marketer and distributor of nutrients, growing media, advanced indoor and greenhouse lighting, ventilation systems, and accessories for hydroponic gardening.

Simplifya

Series B in 2018
Simplifya develops a cloud-based Software-as-a-service application for Web, mobile, and tablet use to help ensure the cannabis business is legally compliant. Its application enables users to verify and monitor licensee operations for compliance with state and local regulations; monitor their business’s compliance health; and add multiple users, locations, and licenses as their business grows. The company assists cannabis businesses, law firms, consultants, financial institutions, and regulatory agencies with monitoring licensee operations for compliance with state and local regulations

LumiGrow

Series B in 2015
LumiGrow, Inc. develops horticultural LED lighting solutions. The company offers LED grow lights; and smartPAR wireless control system to set lighting schedules to meet precise lighting requirements, manage multiple zones, monitor energy usage, and toggle between grow-mode and view-mode from smartphones, tablets, or computers. Its products are used in commercial applications to achieve large yields, quality, and crop consistency; floriculture, propagation, and breeding applications; and in growing leafy greens, vine crops, cannabis, and specialty crops. The company serves agribusinesses, produce and flower growers, garden centers, and academic institutions. The company was founded in 2008 and is based in Emeryville, California.