Joost Operations SA is a web video streaming service that allows users to watch videos, music, TV shows, and movies over the Internet. Founded in 2006 and based in Luxembourg, with offices in the Netherlands, the United Kingdom, and the United States, Joost offers a peer-to-peer on-demand video player featuring professional programming similar to traditional television. The service is free but includes video advertisements during programming. Joost has secured content partnerships with major media companies, including CBS, Viacom, CNN, and the NHL, enhancing its offerings with a variety of shows and films. Unlike many online platforms, Joost initially required users to download a desktop client, although it has since transitioned to streaming via Adobe Flash Player, compatible with multiple operating systems. Joost also provides interactive features, enabling users to chat with friends while watching and access behind-the-scenes content. The company aims to reduce streaming costs for content providers through its peer-to-peer technology and is exploring potential partnerships with hardware manufacturers to integrate its platform into TV set-top boxes.