Sugar Capital

Sugar Capital is a venture capital investment firm founded in 2020 and based in San Francisco, California. The firm focuses on investing in brands and technologies that are shaping the future of commerce. Sugar Capital targets companies within various sectors, including business products and services, e-commerce, consumer products and services, and information technology. Through its investments, Sugar Capital aims to support innovative companies that have the potential to drive significant advancements in the commerce landscape.

William Hawthorne

General Partner

Krista Moatz

General Partner

Lisa Sugar

General Partner

Past deals in Adult

Hello Cake

Seed Round in 2021
Hello Cake offers tailor-made products for the bedroom, inspired by real couples, and designed for specific types of play. Each product is made from the highest quality ingredients, produced with love in California, and delivered directly to doorsteps across the U.S. We hope everything we make will help our customers feel good, connect to their partner(s), and have fun.
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