Hillhouse Investment Group

Hillhouse Investment Group, founded in 2005 and headquartered in Hong Kong, is a private equity firm that specializes in a wide range of investments, from seed funding to buyouts and listed equities. The firm primarily focuses on opportunities in Asia but also selectively invests in North America and Europe. Hillhouse’s investment strategy is stage-agnostic, allowing it to invest in companies at various stages of growth, from startups to established public entities. Its portfolio spans several sectors, including consumer, technology, media, telecommunications, healthcare, energy transition, and advanced manufacturing. In healthcare, Hillhouse emphasizes biotechnology, medical devices, and pharmaceuticals. The firm is recognized for its commitment to independent research and employs sector experts to guide its investment decisions, aiming for long-term results rather than short-term gains.

David Rhee

Partner

Michael Yi

Partner

Past deals in B2C

Shopastro

Series A in 2022
ShopAstro is a comprehensive service provider focused on assisting Chinese brands in expanding their reach to international markets. It offers a unified Software as a Service (SaaS) platform specifically designed for cross-border e-commerce. The company provides a range of essential services, including customer acquisition, transaction facilitation, payment processing, logistics management, and user management. By integrating these services into a single platform, ShopAstro aims to streamline the process for cross-border sellers, enabling them to navigate the complexities of international trade effectively.

Xinlue Shuzhi

Series A in 2022
Xinlue Shuzhi provides digital operation solutions to consumers. Through scenarios that provide in-depth data analysis insights and a closed-loop business strategy that can be implemented and verified throughout the link, the company assists brands in acquiring and managing marketing and consumer data assets. Many well-known leading brands, including moody, WonderLab, Liran, Unilever, Nestle, GUCCI, Anta, and La Mer, used the products and services that Xinlue Shuzhi provided.

Facily

Series C in 2021
Facily is a social commerce marketplace in Latin America. The platform focuses on low-ticket items, delivering great prices and differentiated logistics to lower income neighbourhoods, leveraging learnings from China. Facily offers a unique experience by bringing the opportunity to buy together with friends directly from producers and manufacturers, having fun playing with freemium features. Facily also promotes community buying by leveraging local leaders and influencers.

JD.com

Series B in 2020
JD.com is a leading online direct sales company in China, renowned for its extensive transaction volume and significant market share. The platform provides consumers with a diverse selection of authentic products at competitive prices, emphasizing a user-friendly online shopping experience through its website and mobile applications. To ensure timely and reliable delivery, JD.com has established a comprehensive nationwide fulfillment infrastructure, comprising numerous warehouses and a self-operated delivery network. This infrastructure allows the company to maintain high customer satisfaction levels and supports both its direct sales and online marketplace operations. JD.com also includes JD Health, an e-commerce platform for pharmaceutical products, and JD Logistics, which offers supply chain and logistics services, including innovative solutions like drone deliveries. With a strong emphasis on technology, JD.com has invested in a proprietary platform to facilitate growth and enhance service offerings, employing a substantial workforce to support its operations across China.

Pinduoduo

Post in 2020
Pinduoduo operates an e-commerce platform in China, allowing users to engage in group buying deals primarily through Tencent's WeChat app. Founded in 2015 and headquartered in Shanghai, Pinduoduo offers a diverse range of products including apparel, electronics, household goods, and food items. The platform aims to facilitate access to the digital economy for local communities and small businesses, enhancing productivity and creating new opportunities. Pinduoduo has developed a robust network of sourcing, logistics, and fulfillment capabilities to support its operations and improve customer experience.

CCC Information Services China

Series A in 2020
CCC Information Services China is a high-tech company specializing in the financial technology and automotive aftermarket sectors.

HIPAC

Series D in 2019
Hipac.cn is a Hangzhou-based cross-border online shopping platform focusing on baby and maternal products.

Udaan

Series D in 2019
Udaan is a B2B trade platform that brings manufacturers, traders, retailers, and wholesalers into a single platform. The platform is about making business easy in India, about making B2B commerce convenient and efficient. They believe B2B is the new B2C in India. It connects retailers with wholesalers and traders who sell more than 15 lakh products ranging across categories from electronics and apparel to grocery and fresh produce. Udaan chat feature allows you to have a personal and secure conversation in real-time, in a language of your choice. It enables a direct connection between buyers & sellers which allows one-on-one discussions to negotiate terms of trade between transacting parties. India has 50m+ SMBs, who form the core of the Indian economy and society. They are the entrepreneurial pulse of India. They believe the internet is a great equalizing platform. They want to bring their energies together in bringing the power of the Internet to these millions of entrepreneurs. Udaan was founded in 2016 and is headquartered in Bangalore, Karnataka, India.

Dailuobo

Series A in 2019
Dailuobo is an e-commerce platform based on Internet agriculture O2O high-frequency consumer products. The platform is dedicated to the direct sales of agricultural products, from online agricultural products trading to offline procurement, to create satisfactory services for users.

Beidian

Series A in 2019
Beidian operates as an innovative e-commerce platform that connects consumers, shop owners, and suppliers, offering a diverse range of products including home goods, clothing, food, beauty items, and products for mothers and babies. Unlike traditional e-commerce platforms, Beidian emphasizes social sharing among users, fostering a three-way connection that enhances the shopping experience. The company adheres to a source supply chain model, collaborating closely with numerous high-quality brands, source factories, and agricultural bases worldwide. This approach ensures that consumers have access to premium products at competitive prices, allowing them to purchase better goods while spending less.

Songshu Pinpin

Series B in 2019
Songshupinpin.com operates an e-commerce platform for community group buying. The community was founded in 2016 and is based in Beijing, China.

Songshu Pinpin

Series A in 2018
Songshupinpin.com operates an e-commerce platform for community group buying. The community was founded in 2016 and is based in Beijing, China.

Bianlifeng

Series B in 2018
Bianlifeng is a cashier-free convenience store operator.The team is composed of the convenience store industry veteran team and well-known Internet team.

Meicai

Series F in 2018
Meicai operates an online platform that connects farmers directly with restaurants, effectively streamlining the agricultural supply chain. By eliminating middlemen, the platform allows businesses to order fresh produce directly from farms, facilitating a more efficient distribution process. This model not only benefits restaurants by providing access to high-quality agricultural products but also supports farmers by enabling them to sell their vegetables directly to end-users. Through its innovative approach, Meicai aims to enhance the fresh food marketplace and improve the overall dynamics of agricultural distribution.

Xiangwushuo

Series B in 2018
Xiangwushuo operates an online platform that enables users to buy and sell unused items, facilitating the effective use of idle consumer goods. Based in Beijing, China, the platform also allows business owners to promote and sell their products online. Users can give away their products by providing information to the platform, while others can acquire these items by paying delivery fees and using reward points known as Little Red Flower. This system not only encourages transactions but also incentivizes user engagement through activities like inviting friends to join. Xiangwushuo thus promotes a circular economy by connecting individuals and businesses in the exchange of goods.

Moretickets

Series C in 2018
Moretickets is an online ticketing company based in Shanghai that operates a ticketing platform aimed at providing users with direct access to performance tickets. By employing a multi-channel ticket bidding mechanism, Moretickets eliminates intermediaries and offers strictly audited tickets at discounted prices. This approach allows users to obtain detailed performance information while purchasing tickets at lower costs. The company's focus on transparency and affordability distinguishes it in the competitive ticketing market.

BorderX Lab

Series B in 2018
BorderX Lab, based in Silicon Valley, is a tech-first company that makes it easy for global middle class consumers to discover and purchase the world’s best products and services. BorderX Lab’s first product, The Beyond App, is a mobile marketplace that uses content to connect affluent Chinese shoppers with quality retailers and brands from both the US and Europe. By utilizing big data and artificial intelligence the Beyond App is able to provide Chinese consumers the same dot com shopping experience enjoyed by US or European consumers. Based in Sunnyvale, California, BorderX Lab was launched in 2014 by Xuehua Shen.

Interhouse.cn

Series A in 2018
Beijing Interhouse Technology Co., Ltd. is a private company specializing in online-to-offline home improvement operations. Based in Beijing, China, the firm provides Building Information Modeling (BIM) solutions tailored for home improvement enterprises. Through its innovative approach, Interhouse.cn connects digital resources with physical services to enhance the efficiency and quality of home improvement projects.

JD.com

Venture Round in 2018
JD.com is a leading online direct sales company in China, renowned for its extensive transaction volume and significant market share. The platform provides consumers with a diverse selection of authentic products at competitive prices, emphasizing a user-friendly online shopping experience through its website and mobile applications. To ensure timely and reliable delivery, JD.com has established a comprehensive nationwide fulfillment infrastructure, comprising numerous warehouses and a self-operated delivery network. This infrastructure allows the company to maintain high customer satisfaction levels and supports both its direct sales and online marketplace operations. JD.com also includes JD Health, an e-commerce platform for pharmaceutical products, and JD Logistics, which offers supply chain and logistics services, including innovative solutions like drone deliveries. With a strong emphasis on technology, JD.com has invested in a proprietary platform to facilitate growth and enhance service offerings, employing a substantial workforce to support its operations across China.

BESTORE

Series B in 2017
Bestore Co., Ltd. operates a chain of casual snacks stores in China. It is involved in processing, packaging, and retail of snack foods. The company operates approximately 2,200 stores. It also offers its products through online e-commerce. The company was founded in 2010 and is headquartered in Wuhan, China.

Uxin

Series D in 2017
Uxin Limited operates a used car e-commerce platform in China, providing a comprehensive range of services for both individual consumers and businesses. Through its Uxin Used Car application, the company offers customized car recommendations, financing options, title transfer, delivery, insurance referrals, warranties, and other related services. Additionally, it runs Uxin Auction, which assists business buyers in sourcing vehicles through online auctions. Uxin facilitates used car transactions and collaborates with third-party financing partners to provide financing solutions for buyers. Founded in 2011 and headquartered in Beijing, Uxin aims to streamline the used car purchasing process in China.

Magento, Inc.

Private Equity Round in 2017
Magento is a modern cloud commerce platform with an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart for every shoppable experience, including email, mobile, in-store, shipping, and marketplaces. Recognized as the leading commerce platform to the 2015 Internet Retailer Top 1000, B2B 300, and Europe 500 lists, Magento works hand-in-hand with the world’s biggest retailers, brands, and branded manufacturers across B2C and B2B industries.

Beequick

Series C in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

Beequick

Series B in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.
BDP (Business Data Platform) by a sea of production. Sea of ​​co-founded by former Baidu founding team members and executives, core team members from Baidu, Microsoft, IBM, EMC, Silicon Valley veteran Internet and IT experts, has received a number of top venture capital co-investment fund.

MOGU

Series D in 2014
MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.

JD.com

Series C in 2012
JD.com is a leading online direct sales company in China, renowned for its extensive transaction volume and significant market share. The platform provides consumers with a diverse selection of authentic products at competitive prices, emphasizing a user-friendly online shopping experience through its website and mobile applications. To ensure timely and reliable delivery, JD.com has established a comprehensive nationwide fulfillment infrastructure, comprising numerous warehouses and a self-operated delivery network. This infrastructure allows the company to maintain high customer satisfaction levels and supports both its direct sales and online marketplace operations. JD.com also includes JD Health, an e-commerce platform for pharmaceutical products, and JD Logistics, which offers supply chain and logistics services, including innovative solutions like drone deliveries. With a strong emphasis on technology, JD.com has invested in a proprietary platform to facilitate growth and enhance service offerings, employing a substantial workforce to support its operations across China.
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