Hillhouse Investment

Hillhouse Investment Management, Ltd. is a private equity firm founded in 2005 by Zhang Lei, with a focus on long-term investments across various stages, from seed funding to buyouts and public equities. The firm operates globally, emphasizing opportunities in Asia, and invests primarily in sectors such as consumer goods, technology, media, telecommunications, healthcare, and advanced manufacturing. In the healthcare space, Hillhouse particularly targets biotechnology, medical devices, and pharmaceuticals. Its investment strategy is characterized by a stage-agnostic approach, allowing for continued investment in companies as they progress from startups to established public entities. Hillhouse is headquartered in Central, Hong Kong, with additional offices in Beijing and New York, and operates as a subsidiary of Hillhouse Capital Group Limited.

Zhang Lei

Founder and Chief Executive Officer

Hong Liang

Partner

Jonathan Lui

Senior Associate, Investor Relations

Katie Lyndon

Executive Director, Investor Relations

Past deals in FMCG

Kurly Inc.

Series F in 2021
Kurly Inc. operates an online premium grocery service based in Seoul, South Korea, specializing in the retail of food products. The company offers a wide range of items including fresh vegetables, fruits, cereals, fish, meat, eggs, seasonings, baked goods, and processed foods, all sourced directly from producers. Founded in 2014, Kurly enables customers to order high-quality ingredients through its platform and ensures next-day delivery, emphasizing freshness and quality. The service caters to consumers seeking premium food options, including fresh desserts and various condiments.

Kurly Inc.

Series F in 2021
Kurly Inc. operates an online premium grocery service based in Seoul, South Korea, specializing in the retail of food products. The company offers a wide range of items including fresh vegetables, fruits, cereals, fish, meat, eggs, seasonings, baked goods, and processed foods, all sourced directly from producers. Founded in 2014, Kurly enables customers to order high-quality ingredients through its platform and ensures next-day delivery, emphasizing freshness and quality. The service caters to consumers seeking premium food options, including fresh desserts and various condiments.

Facily

Series C in 2021
Facily is a social commerce marketplace in Latin America. The platform focuses on low-ticket items, delivering great prices and differentiated logistics to lower income neighbourhoods, leveraging learnings from China. Facily offers a unique experience by bringing the opportunity to buy together with friends directly from producers and manufacturers, having fun playing with freemium features. Facily also promotes community buying by leveraging local leaders and influencers.

Yonghui Fresh Food

Series B in 2020
Yonghui Fresh Food is a prominent provider of fresh food and agricultural product supply chain services. The company operates as an integration platform that efficiently manages the supply chain, ensuring timely delivery of products to various buyers. Yonghui Fresh Food caters to the diverse purchasing needs of different customer segments, including enterprises in the food industry. By focusing on supply chain integration, the company supports its clients in optimizing their operations and meeting market demands effectively.

Kurly Inc.

Series E in 2020
Kurly Inc. operates an online premium grocery service based in Seoul, South Korea, specializing in the retail of food products. The company offers a wide range of items including fresh vegetables, fruits, cereals, fish, meat, eggs, seasonings, baked goods, and processed foods, all sourced directly from producers. Founded in 2014, Kurly enables customers to order high-quality ingredients through its platform and ensures next-day delivery, emphasizing freshness and quality. The service caters to consumers seeking premium food options, including fresh desserts and various condiments.

Dailuobo

Series A in 2019
Dailuobo is an e-commerce platform based on Internet agriculture O2O high-frequency consumer products. The platform is dedicated to the direct sales of agricultural products, from online agricultural products trading to offline procurement, to create satisfactory services for users.

Kurly Inc.

Series D in 2019
Kurly Inc. operates an online premium grocery service based in Seoul, South Korea, specializing in the retail of food products. The company offers a wide range of items including fresh vegetables, fruits, cereals, fish, meat, eggs, seasonings, baked goods, and processed foods, all sourced directly from producers. Founded in 2014, Kurly enables customers to order high-quality ingredients through its platform and ensures next-day delivery, emphasizing freshness and quality. The service caters to consumers seeking premium food options, including fresh desserts and various condiments.

Little Freddie

Venture Round in 2018
Little Freddie is a foreign-invested company specializing in the research, development, production and sale. Little Freddie was born when their founders, husband and wife team Piers and Taslim, started their family and discovered the food on offer at the time fell short of what they what wished for.

Yonghui Fresh Food

Series A in 2018
Yonghui Fresh Food is a prominent provider of fresh food and agricultural product supply chain services. The company operates as an integration platform that efficiently manages the supply chain, ensuring timely delivery of products to various buyers. Yonghui Fresh Food caters to the diverse purchasing needs of different customer segments, including enterprises in the food industry. By focusing on supply chain integration, the company supports its clients in optimizing their operations and meeting market demands effectively.

Bianlifeng

Series B in 2018
Bianlifeng is a cashier-free convenience store operator.The team is composed of the convenience store industry veteran team and well-known Internet team.

Mobile Go

Series A in 2018
A startup company placing snack boxes in cabs.

BESTORE

Series B in 2017
Bestore Co., Ltd. operates a chain of casual snacks stores in China. It is involved in processing, packaging, and retail of snack foods. The company operates approximately 2,200 stores. It also offers its products through online e-commerce. The company was founded in 2010 and is headquartered in Wuhan, China.

FXiaoKe

Series E in 2016
FXiaoKe is a Beijing-based company that specializes in cloud-based sales management solutions for Chinese businesses, particularly targeting small and medium-sized enterprises. Established in December 2011 by Luo Xu, the company provides a comprehensive platform that integrates field operation management, distribution chain management, and customer relationship management. FXiaoKe's software enables businesses to enhance their sales processes through a social interaction platform that merges features of dynamic customer relationship management with capabilities akin to enterprise WeChat. The platform supports collaboration across various sectors, including high-tech industries, corporate services, fast-moving consumer goods, agriculture, and large-scale manufacturing, facilitating efficient marketing, sales, and service operations. Additionally, FXiaoKe offers online office automation services that allow seamless information sharing between personal computers and smartphones, further enhancing customer management.

Beequick

Series C in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

Beequick

Series B in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

MOGU

Series D in 2014
MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.

Blue Moon

Angel Round in 2010
Blue Moon Group Holdings Limited is a consumer-focused household care company based in Guangzhou, China, specializing in the development, manufacturing, and marketing of fabric care, personal hygiene, and home care products. Founded in 1992, the company offers a diverse range of products, including liquid laundry detergents, bleaches, disinfectant sanitizers, fabric softeners, and specialized soaps. Its home care line features kitchen cleaners, dish detergents, and multi-surface cleaners. Blue Moon markets its products under several brands, including Blue Moon, Volo, and Supreme, catering to various distribution channels such as e-commerce platforms, offline distributors, and retail chains. The company is a subsidiary of Aswann Ventures Limited and has established itself as a prominent player in the Chinese household care market.