Hillhouse Investment Group

Hillhouse Investment Group, founded in 2005 and headquartered in Hong Kong, is a private equity firm that specializes in a wide range of investments, from seed funding to buyouts and listed equities. The firm primarily focuses on opportunities in Asia but also selectively invests in North America and Europe. Hillhouse’s investment strategy is stage-agnostic, allowing it to invest in companies at various stages of growth, from startups to established public entities. Its portfolio spans several sectors, including consumer, technology, media, telecommunications, healthcare, energy transition, and advanced manufacturing. In healthcare, Hillhouse emphasizes biotechnology, medical devices, and pharmaceuticals. The firm is recognized for its commitment to independent research and employs sector experts to guide its investment decisions, aiming for long-term results rather than short-term gains.

David Rhee

Partner

Michael Yi

Partner

Past deals in Fashion

Style3D

Series B in 2022
Shanghai Linctex Digital Co., Ltd. specializes in software solutions for the fashion industry, focusing on three-dimensional (3D) design and collaboration. Founded in 2015 and based in Shanghai, the company offers a suite of services under the brand Style3D, which includes 3D modeling, physical simulation, and rendering tools tailored for fashion workflows. Their offerings encompass various functionalities such as three-dimensional pattern checking, component-based design, style management, and online style recommendations. Additionally, Linctex provides product data management solutions that facilitate resource accumulation, cost accounting, and bill of materials generation. The company also supports fabric sales and exhibitions through 3D displays and mobile sharing capabilities, all powered by online cloud services. Linctex aims to empower small and medium-sized clothing enterprises with innovative tools to enhance their design and production processes.

ZHIYI TECH

Venture Round in 2022
Developer of an artificial intelligence technology designed to serve in clothing design. The company's AI platform provides integrated solutions to customize personal selection and fashion styles and helps designers capture and determine the popular clothing styles, enabling users to efficiently track the market trend of clothing styles and make better customized clothing products.

Haydon

Seed Round in 2020
Haydon is a beauty retail brand that specializes in providing high-end skincare, makeup, and fragrance products to discerning customers in the Mainland. The company integrates art, technology, and experience to create a unique shopping environment that serves as a contemporary urban art trend consumption landmark. This innovative approach not only enhances the customer experience but also attracts foot traffic to shopping malls, offering a comprehensive one-stop shopping solution.

Perfect Diary

Series C in 2019
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women.Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum

MatchU

Series B in 2018
MatchU is a custom tailoring service that specializes in men's suits and other clothing items. The platform employs artificial intelligence technology to take precise measurements of customers' bodies, ensuring a perfect fit for each garment. This innovative approach allows MatchU to offer a range of customizable clothing options, including shirts, suits, pants, coats, and polo shirts, tailored to individual preferences. By focusing on quality and personalization, MatchU aims to provide customers with well-fitting, high-quality attire that meets their specific needs.

Miniso

Series A in 2018
MINISO Co., Ltd, founded in 2013 in Tokyo, Japan, is a fast fashion designer brand that specializes in a wide range of lifestyle products. The company offers an array of items, including homeware, health and beauty products, fashionable accessories, office supplies, and seasonal goods. Jointly established by designer Miyake Junya and entrepreneur Ye Guofu, MINISO promotes a philosophy of simplicity, naturalness, and quality. The brand aims to provide affordable yet high-quality products, appealing to consumers who value stylish and functional items. With a commitment to innovation, MINISO introduces new products every week, positioning itself as a leader in the fast fashion retail sector. The company has expanded significantly since its inception, particularly in China, where it generates a substantial portion of its revenue. In addition to the MINISO brand, it also operates the TOP TOY brand, focusing on pop toys and related merchandise.

Meilishuo

Series E in 2014
Meilishuo.com is a Chinese Pinterest-like website that enables women to find personalized clothing and skin care products. Users can search for experts, shops, group buying sites, and share online shopping links and information on their favorite products. The products listed on Meilishuo.com come from third party websites, and primarily have listings on Taobao, China’s largest e-commerce site. When users click on a product on Meilishuo, they are re-directed to the third party sites, including Taobao, where they can make their purchase, after which Meilishuo receives a commission. Launched in November 2009 Meilishuo.com received its financing round A from Blue Run Ventures. According to Meilishuo.com, the number of its registered users has reached 150 million since its launch in March 2010. The daily user volume is 3.2 million while the daily number of page views is 164 million, and per user traffic is averaged at 51 pages. Every month, the website brings about 700 million yuan to Taobao’s turnover, while its biggest competitor in China is Mogujie.

MOGU

Series D in 2014
MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.
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